Practical guides on paid media, SEO, analytics and eCommerce growth, written from hands-on experience.
Learn how Meta catalog ads connect your product feed, product sets and Pixel/CAPI events to dynamic advertising, and how to avoid ID mismatches, weak product selection and wasted spend.
SEO
Learn how to optimise eCommerce category and collection pages by aligning search intent, product selection, internal links, filters, pagination and on-page content so the right pages can rank and drive organic sales.
Google Ads
A practical guide to improving eCommerce product feeds in Google Merchant Center. Learn what to fix first, how to optimise titles, identifiers, variants, images and custom labels, and how to use Shopping performance data to guide further feed improvements.
Ecommerce Marketing
Meta Ads and GA4 can attribute very different revenue to the same eCommerce store. This guide explains whether the gap comes from tracking, attribution, reporting scope, or real measurement issues, and how to decide which numbers matter for campaign and business decisions.
SEO
A practical eCommerce SEO guide to product variants. Learn when size, colour, material, storage and other variations should stay on one product page, when separate URLs make sense, and how canonicals, ProductGroup schema and Merchant Center should work together.
SEO
A practical eCommerce SEO guide to faceted navigation. Learn which filter pages should be indexed, which should stay shopping-only, and how to control crawl paths, canonicals, empty results and filter URLs across Shopify, WooCommerce and custom stores.
Google Ads
A practical 2026 comparison of Performance Max and Standard Shopping for eCommerce, covering campaign control, product feeds, bidding, search visibility, reporting, customer acquisition, ROAS and when each setup makes sense.
SEO
A practical Shopify indexing guide covering products, collections, variants, canonical URLs, noindex, robots.txt, sitemaps, duplicate paths, pagination and Search Console indexing issues.
Meta Ads
For reliable Meta Ads tracking on an eCommerce website, the Meta Pixel and Conversions API should work as complementary data sources rather than...
Google Ads
Find out why your Google Shopping products are not showing and how to fix Merchant Center disapprovals, hidden products, feed mismatches, landing-page issues and campaign eligibility problems.