Google Ads Services
for Indian Businesses
Every campaign type on Google works differently. Search captures intent. Shopping moves products. Performance Max runs automation across every Google surface. YouTube builds consideration. Remarketing closes the people who left.
I manage all of them, separately or as a full-funnel strategy, depending on what your business actually needs right now.
What Kind of Business Are You Running?
The right Google Ads service depends on what you sell, how customers find you, and where they are in the buying process. Each option below leads to the service built for your situation.
I sell products online
Ecommerce Google Ads strategy covering Shopping campaigns, Performance Max with product feed optimisation, and Search for high-intent product queries.
Google Ads for EcommerceI generate leads for a service business
Search campaigns built around high-intent keywords. Tightly themed ad groups, RSA copy that converts, and weekly negative keyword management to cut wasted spend.
Google Search AdsI run a local business
Local Service Ads and Google Guaranteed placements for businesses serving a specific geography. Clinics, contractors, consultants, salons and professional services.
Local Service AdsI am a startup testing paid acquisition
Lean campaign structures that generate learning fast. Validate your CAC assumptions without burning runway on setup mistakes or over-engineered account structures.
Google Ads for StartupsI am an agency needing a Google Ads partner
White-label Google Ads management. Your brand, your client relationship, my execution. Fully confidential with Looker Studio reports built under your agency name.
White-Label ManagementMy campaigns run but results are poor
A Google Ads audit identifies exactly where budget is wasted, where tracking is broken, and which structural decisions are limiting performance. One audit often recovers more than it costs.
Google Ads AuditGoogle Ads Campaign Types I Manage
Google Ads is not one thing. There are nine distinct campaign types, each with its own auction logic, targeting mechanism and creative format. Using the wrong type for your goal is one of the most common reasons campaigns underperform.
Search Ads
TextAds that appear when someone types a query in Google. The strongest intent signal in paid advertising. Works for lead generation, B2B and any business where people search before buying. Match types and negative keyword strategy determine whether budget reaches the right audience or scatters across irrelevant queries.
Shopping Ads
Product FeedProduct listing ads showing image, price and title in Google Search. Performance depends almost entirely on Merchant Center feed quality, not bidding strategy. Title optimisation, attribute completeness and supplemental feed corrections are where Shopping campaigns are won before you spend a single rupee on clicks.
Performance Max
All SurfacesPMax runs across Search, Shopping, Display, YouTube, Gmail and Discover from one campaign. Asset group structure, audience signals, brand exclusion settings and budget caps determine whether automation works with your data or around it. Poorly configured PMax hides wasted spend behind good-looking ROAS numbers.
Display Ads
GDNBanner and responsive display ads across the Google Display Network. Most effective for remarketing to site visitors, building brand recall in a specific audience segment, and mid-funnel campaigns for products with longer consideration cycles. Used as a cold traffic channel, Display burns budget on low-intent impressions with near-zero conversion value.
YouTube Ads
VideoSkippable in-stream, non-skippable, bumper and in-feed video ads across YouTube. Most Indian advertisers use YouTube only for brand reach. It is underused as a mid-funnel tool where you can target people who visited your site, watched competitor videos, or searched specific terms, and show a 15 to 30 second consideration ad before they make a decision.
Demand Gen
Upper FunnelDemand Generation campaigns run across YouTube, Gmail and Google Discover to reach people before they start searching. The goal is creating awareness in audiences matching your customer profile but not yet in-market. Different from remarketing — Demand Gen creates new demand rather than re-engaging existing visitors.
Remarketing and Retargeting
Re-engagementCampaigns reaching people who have already interacted with your business. Visited a product page, added to cart, watched a video, or submitted a form but did not convert. Remarketing audiences built from first-party data and Customer Match lists consistently produce lower CPAs than cold traffic campaigns because the audience already knows your brand.
Local Service Ads
Google GuaranteedLSA ads appear above standard Search Ads with a Google Guaranteed badge. You pay per verified lead, not per click. Available for specific business categories including legal, medical, financial and home services. The verification and badge carry a meaningful trust signal for searchers comparing local providers.
How Campaign Types Work Together
Most Indian businesses run one campaign type in isolation and wonder why results plateau. A Search campaign captures people already searching for you. But it cannot reach people who do not know your category exists. Demand Gen and YouTube build awareness in that cold audience. Display and Remarketing nurture and close.
The right campaign mix depends on your average order value, sales cycle length and monthly budget. A business selling a ₹500 product with a two-minute purchase decision needs a completely different structure than a business selling a ₹2 lakh service with a three-week sales cycle.
I recommend the right campaign types based on your actual numbers. For some businesses, one well-managed Search campaign outperforms a complex multi-channel setup by a wide margin. I will tell you which situation you are in before we agree on scope.
How I approach account strategyOnline stores typically need Shopping and PMax as the core, Search for brand and product-intent queries, and Remarketing for cart abandonment recovery. The Google Ads for Ecommerce section covers this in full.
Google Ads for Ecommerce
Ecommerce advertising on Google is its own discipline. Feed quality, ROAS targets by product margin tier, Shopping campaign priority structures, PMax asset group segmentation and attribution modelling are all ecommerce-specific concerns that do not apply to lead generation campaigns.
Ecommerce Google Ads Overview
Full-funnel strategy for online stores. How Shopping, Search and PMax work together around your product catalogue and margin structure.
ExploreEcommerce Ads Strategy
Campaign architecture, budget allocation by funnel stage and ROAS target-setting based on actual product margins.
ExplorePerformance Max for Ecommerce
Asset group segmentation by product category, audience signals from first-party data and the brand exclusion settings that prevent ROAS inflation.
ExploreSearch Ads for Ecommerce
Product-intent keyword targeting, competitor conquesting and brand Search campaigns that capture high-intent buyers at the bottom of the funnel.
ExploreEcommerce Conversion Tracking
GA4 purchase event setup, enhanced ecommerce tracking and cross-channel verification so your ROAS numbers reflect actual revenue, not inflated click attribution.
ExploreAttribution Modelling
Data-driven vs last-click attribution, how PMax cannibalises brand Search ROAS and how to read cross-channel conversion credit honestly.
Explore17 Years. One Discipline.
I started working in paid search in 2009, before Smart Bidding existed, before Performance Max replaced Smart Shopping, and before Google Ads was called Google Ads. I have managed accounts through every major platform change from manual CPC bidding to Target CPA to Target ROAS to the current portfolio bidding environment.
My current work includes managing a large ecommerce ad account across 80 plus countries with eight-figure annual spend. That context informs how I approach smaller Indian accounts. I know what a high-performing account structure looks like at scale, which means I do not build accounts that will create structural problems when budget eventually grows.
When you work with me, you work with me directly. Not a junior account manager who joined six months ago and is handling 40 other accounts simultaneously.
Ad spend is billed directly by Google to you. I charge a flat management fee, not a percentage of spend. Month-to-month engagement. No lock-in.
Specialist Google Ads Services
Beyond ongoing management, there are specific engagement types that serve different needs at different stages.
Google Ads Audit
One-time diagnostic for accounts spending but not converting. Covers tracking integrity, campaign structure, keyword quality and wasted spend identification.
Google Ads Management
Ongoing monthly management. Campaign builds, weekly optimisation, search term sculpting, bid strategy and Looker Studio reporting.
White-Label Management
For agencies needing a Google Ads partner. Your brand, your client relationship, my execution. Confidential with reports built under your agency name.
Startups
Lean campaign setups that validate CAC assumptions without over-investing in structure before product-market fit is confirmed. Budget-conscious, metrics-first.
Questions About Google Ads Services
Common questions from Indian business owners about how Google Ads works and what working with me involves.
It depends on three things: what you are selling, how your customers search for it, and your budget relative to the cost-per-click in your category. Service businesses with strong search demand start with Search campaigns. Ecommerce businesses almost always need Shopping and some version of Performance Max. Businesses with longer sales cycles benefit from adding Display or YouTube for consideration. I do not recommend campaign types without understanding your unit economics first. Share those in a discovery call and I will tell you what makes sense at your current stage.
The minimum I work with is ₹30,000 per month in ad spend. Below that, Smart Bidding does not accumulate enough conversion data to function properly. In many Indian categories, CPCs for high-intent keywords are ₹50 to ₹200 per click. A ₹15,000 monthly budget buys 75 to 300 clicks, which is rarely enough to generate statistically meaningful conversion data in one month. If your budget is below ₹30,000, SEO typically delivers better long-term economics.
They are the same platform. Google renamed AdWords to Google Ads in July 2018 to reflect the expansion beyond keyword-based text ads. AdWords originally referred only to Search text ads. The current Google Ads platform covers Search, Shopping, Performance Max, Display, YouTube, Demand Gen and Local Service Ads under one roof. Many Indian advertisers still use the AdWords name out of habit. Both terms refer to the same advertising system.
Yes. My current work includes live campaigns running across 80 plus countries simultaneously. I have managed accounts targeting the US, UK, Australia, Canada, UAE and Southeast Asian markets. The Google Ads mechanics are the same regardless of geography. The differences are in keyword research, competitor research and audience behaviour in each market, which requires a research phase before any campaign setup.
Google makes self-service look straightforward because they want more advertisers. The interface guides you toward smart campaigns, broad match and automated bidding from day one because those settings generate more spend. An experienced manager knows when to override Google's recommendations, how to read search term reports to find intent signals, how to structure campaigns so Smart Bidding learns from clean data, and how to identify when a landing page problem rather than poor targeting is causing low conversion rates. The gap between a well-managed account and a self-managed one compounds over months, not days.
Yes. Group workshops and one-on-one Google Ads training sessions are available for business owners, marketing teams and professionals in Surat. Training covers account structure, keyword strategy, bid management, conversion tracking and campaign analysis. See the Google Ads training page for current schedule and fee details.
Tell Me About Your Business.
I Will Tell You What Makes Sense.
Share what you are selling, what your current setup looks like, and what is not working. I will point you to the right service and tell you honestly if Google Ads is the right channel for your situation at all.
Based in Surat, Gujarat • Serving India and international businesses