Google Ads Services: Consulting, Management & Expert Support
Run smarter campaigns, cut wasted spend, and get more qualified leads with tailored Google Ads solutions. Whether you need a one-time audit or full account management, we make PPC simple, transparent, and results-driven.
Why Your Business Needs Google Ads
Google Ads is the fastest way to connect your business with customers who are already searching for your services. Unlike social ads where you interrupt attention, search ads match intent at the right moment. This makes pay-per-click one of the most powerful digital marketing channels for small businesses, startups, and enterprises.
Every second, over 99,000 searches happen on Google. If your business is not visible, a competitor is getting those leads. With the right setup, campaigns can bring qualified traffic within hours, while long-term SEO builds organic growth in the background. Google Ads ensures you don’t lose out on immediate demand.
Instant Visibility
Appear on the top of search results when users type queries like “buy online”, “service near me”, or “best [industry] provider”.
Control & Flexibility
Set your own budget, pause anytime, and target users by location, device, or time. Perfect for startups and local businesses.
Measurable ROI
Every click, call, and conversion can be tracked. From CPC to CPL and ROAS, you know exactly how much return you get from each rupee spent.
Key Benefits of Google Ads for Businesses
- Reach customers at the exact moment they are searching
- Target by city, state, country, or radius around your business
- Choose from multiple formats – Search, Display, YouTube, Shopping, Performance Max
- Track conversions with Google Analytics 4 and call tracking
- Get insights that help improve both paid and organic marketing
- Test new products or offers quickly without long-term risk
Our Google Ads Services
Google Ads can look simple from the outside: pick a keyword, set a budget, and run ads. But in practice, most businesses waste money because of wrong targeting, poor account structure, or lack of optimization. That’s where professional services make the difference. Our Google Ads solutions cover every stage of the journey—whether you only need a one-time audit or a dedicated account manager who handles campaigns daily.
Below are the three core ways we help businesses grow with Google Ads. Each service is designed to match different needs, budgets, and levels of involvement.
Google Ads Consulting
If you already run campaigns but struggle to reduce cost per click (CPC), improve click-through rate (CTR), or bring down cost per lead (CPL), consulting is the right choice. In a consulting session, we analyze your account, point out wasted spend, and create a detailed action plan. You get clarity on which keywords to pause, how to fix ad groups, what bidding strategy to use, and how to track conversions correctly. Learn more about Google Ads Consulting.
Google Ads Management
Full-service campaign management is best for businesses that want ongoing results without handling the complexity themselves. We take care of everything: keyword research, account setup, writing ads, A/B testing, negative keyword pruning, bid strategy, remarketing, and reporting. With continuous optimization, campaigns get stronger over time, improving ROAS (Return on Ad Spend) month after month. View management services.
Work with a Google Ads Expert
Sometimes you need more than a service—you need a partner who has run ads across industries, scaled budgets, and tested hundreds of strategies. With 14+ years of PPC experience, I provide direct support as a Google Ads expert. From strategy building to campaign troubleshooting, you work directly with me, not with a junior. This means faster problem solving and higher performance. See expert services.
Types of Google Ads Campaigns We Manage
Google Ads is not just about search text ads. The platform includes multiple campaign formats, each useful for different goals. Choosing the right mix can make or break your advertising ROI. Here’s a closer look at the campaign types we set up and manage for clients worldwide.
Search Campaigns
Search ads appear at the top of Google when users type queries like “best digital marketing agency” or “buy shoes online”. These ads are highly effective because they target people with strong intent.
- Best for lead generation and direct sales
- Supports keyword match types (exact, phrase, broad)
- Great for local businesses, service providers, and B2B companies
- Easy to measure using conversion tracking in Google Ads and GA4
Display Campaigns
Display ads are banners and images that appear across millions of websites, apps, and Gmail. They are ideal for building brand awareness and running remarketing campaigns that follow users after visiting your website.
- Target users by interests, demographics, and website placements
- Excellent for retargeting users who visited your site but didn’t convert
- Visual creatives (banners, responsive ads, animations) grab attention
- Low CPC compared to search, useful for brand visibility
YouTube Ads
Video campaigns on YouTube allow you to reach billions of users with engaging content. You can use skippable or non-skippable ads, bumper ads, or in-feed video ads to drive awareness, consideration, and conversions.
- Great for storytelling, tutorials, and brand education
- Targets based on search history, custom segments, and topics
- Low CPM and high engagement rate when creative is strong
- Perfect for both B2C and B2B awareness campaigns
Shopping Ads
Shopping ads show your product with image, price, and merchant name at the top of Google Search. They are highly effective for eCommerce businesses, especially retailers selling physical products.
- Drives high-quality traffic with buying intent
- Requires Google Merchant Center and optimized product feed
- Best for eCommerce brands, D2C stores, and multi-category retailers
- Supports Performance Max integration for scaling
Performance Max (PMax)
Performance Max is an AI-driven campaign that runs across all Google networks at once—Search, Display, YouTube, Gmail, and Maps. It uses machine learning to optimize placements and bids for maximum results.
- One campaign covers all networks with asset groups
- Smart bidding strategies like tCPA and tROAS
- Requires accurate conversion tracking for best results
- Ideal for businesses that want scale and automation
Remarketing Campaigns
Remarketing brings back users who showed interest but didn’t convert. Whether it’s a visitor who checked your pricing page or added to cart but abandoned, remarketing ads remind them to take action.
- Lower cost per conversion compared to new traffic
- Can be run on Search, Display, and YouTube
- Effective for upselling and cross-selling products
- Key for industries with longer sales cycles like real estate and B2B
Choosing the Right Campaign Mix
Not every business needs all campaign types at once. A local gym might only need Search + Remarketing, while an eCommerce store benefits from Shopping + Performance Max. During onboarding, we build a campaign mix that matches your business goals, budget, and audience behavior. This ensures you get maximum ROI without spreading the budget too thin.
Our Proven Google Ads Process
Running profitable Google Ads campaigns is not just about creating ads. It requires a structured process that blends data, creative, and optimization. Over the years, we’ve refined a step-by-step system that ensures campaigns scale without wasted spend.
1. Account Audit
We begin with a deep audit of your existing Google Ads account (if available). This includes checking keyword match types, ad group structure, negative keywords, Quality Score, landing pages, and tracking setup in GA4. The audit highlights where budget is wasted and where growth is possible.
2. Strategy & Planning
Based on your goals—whether it’s lead generation, sales, or brand awareness—we design a strategy. This covers campaign type selection (Search, Display, YouTube, Shopping, Performance Max), bidding strategy (Max Conversions, tCPA, tROAS), geo-targeting, and audience segmentation.
3. Campaign Setup
Once strategy is clear, we structure the account properly. This includes keyword research, ad copywriting, responsive search ad setup, extensions (call, sitelinks, structured snippets), negative keyword lists, and conversion tracking with GA4 + Google Tag Manager.
4. Ongoing Optimization
Google Ads performance improves over time with data. We run A/B tests on headlines and descriptions, monitor search terms, adjust bids, refine targeting, and expand winning campaigns. This reduces CPC, increases CTR, and improves ROAS gradually.
5. Reporting & Insights
Every month, you get detailed reports with clear metrics: impressions, clicks, CTR, conversions, CPL, and ROI. We use GA4 reports and Google Ads dashboards to connect ad spend with real business results. Reports also include actionable insights to guide future improvements.
6. Scaling Campaigns
Once the campaigns are stable and profitable, we scale budgets strategically. This includes expanding into new locations, launching remarketing campaigns, adding Performance Max, and testing YouTube ads for additional reach. Scaling is done with care to maintain profitability while growing leads and sales.
Industries We Serve with Google Ads
We manage Google Ads campaigns across multiple industries. Each vertical has unique challenges—whether it’s high competition, long sales cycles, or seasonal demand. Our experience across sectors allows us to apply proven strategies while tailoring them to your niche.
eCommerce & Retail
We run Shopping Ads, Performance Max, and Search campaigns for eCommerce stores. Focus areas include product feed optimization, Merchant Center health, and scaling campaigns for seasonal sales. Ideal for apparel, electronics, lifestyle, and D2C brands.
Local Businesses
From gyms and salons to restaurants and dentists, local businesses benefit most from Search + Local + Call Ads. We optimize location targeting, run “near me” keywords, and drive calls, foot traffic, and map clicks that bring real customers.
Education & Training
For coaching institutes, universities, and online training programs, we build lead-gen campaigns with custom audiences. Ads highlight courses, faculty, and fees to attract students searching for learning opportunities.
Healthcare & Clinics
We manage campaigns for doctors, hospitals, and wellness centers. Campaigns focus on geo-targeted keywords like “dentist near me” or “physiotherapy clinic”. Ads are designed with strict compliance for healthcare advertising guidelines.
Real Estate
Property sales and rental campaigns require careful targeting and remarketing. We run Google Ads for builders, agents, and developers to generate leads for flats, villas, and commercial projects using keywords and custom audiences.
Fitness & Gyms
From personal trainers to full fitness clubs, we build campaigns that drive memberships. This includes Search campaigns for “gym near me”, Performance Max for trials, and remarketing ads that convert site visitors into paying members.
Other industries we cover include SaaS, finance, travel, hospitality, fashion, and B2B services. No matter the industry, the principle is the same—align campaigns with user intent, use the right mix of ad formats, and measure performance with clean conversion tracking.
Google Ads Consulting
Sometimes you don’t need full-time management—you just need clarity. Google Ads consulting is designed for businesses that already run campaigns but are not satisfied with results. Maybe cost per lead is too high, maybe CTR is low, or maybe campaigns are not tracking conversions correctly. A consulting session fixes these issues by giving you a roadmap.
During a consulting engagement, we review your account step by step: campaign structure, keywords, ad relevance, bidding strategy, Quality Score, extensions, and landing pages. You get actionable recommendations you can apply right away. This saves budget, improves ROI, and gives you confidence that campaigns are moving in the right direction.
- Full account audit with written action plan
- Keyword and negative keyword analysis
- Ad copy review with suggestions for higher CTR
- Bidding strategy alignment (CPC, tCPA, tROAS)
- Conversion tracking setup validation in GA4
If you want clarity without a long-term contract, Google Ads consulting is the best place to start.
Google Ads Management Services
Management is for businesses that want end-to-end support. Instead of guessing what works, we take control of campaigns, optimize daily, and keep performance improving. This is not a “set and forget” service—Google Ads requires ongoing testing, data review, and adjustments. Our management service ensures you get predictable results month after month.
We handle everything: keyword research, campaign setup, writing responsive search ads, creating remarketing campaigns, optimizing landing pages, and reporting. Our goal is simple: maximize ROAS while keeping CPL under control. With weekly checks and monthly reporting, you always know what’s happening with your account.
What We Manage
- Search, Display, YouTube, Shopping, and Performance Max campaigns
- Bid strategy optimization (manual CPC, Max Conversions, tCPA, tROAS)
- Audience targeting and remarketing setup
- Negative keyword pruning and search term reviews
- Landing page testing for conversion improvements
Why Clients Choose Us
- Daily monitoring and adjustments to cut wasted spend
- Clear monthly reports with CTR, CPC, CPL, and ROAS metrics
- Experience across industries: eCommerce, healthcare, education, fitness, real estate
- Direct communication with an expert, not an inexperienced account manager
Ready to focus on your business while we handle PPC? Explore our Google Ads management services today.
Work with a Google Ads Expert
Managing campaigns requires more than basic knowledge. Google Ads is a competitive space where small mistakes can waste thousands. Working with a seasoned Google Ads expert ensures you avoid pitfalls and maximize your budget. With over 14 years of digital marketing experience, I bring insights that go beyond platform basics.
As an expert, I focus on strategy, data analysis, and creative testing. This means your campaigns are not only set up correctly but are also continuously refined. Whether you need help scaling budgets, lowering CPL, or experimenting with Performance Max and YouTube Ads, I bring hands-on expertise.
- 14+ years in SEO, PPC, and digital strategy
- Worked with startups, eCommerce brands, and enterprise clients
- Hands-on optimization, not outsourced work
- Deep knowledge of GA4, Tag Manager, and advanced conversion tracking
- Focus on ROI and long-term growth
If you’re looking for guidance and direct support, work with a Google Ads expert who understands both the technical and business side of PPC.
Tools, Tracking & Reporting for Google Ads
Running Google Ads without proper tracking is like driving with your eyes closed. Many businesses launch campaigns but don’t measure the right metrics. As a result, they see clicks but no sales, or traffic without leads. Our service ensures every action is tracked, attributed, and reported so you know exactly how campaigns perform.
Conversion Tracking Setup
Conversion tracking is the backbone of optimization. Without it, Google’s smart bidding cannot learn, and you cannot measure ROI. We use Google Tag Manager and GA4 to track:
- Form submissions (lead generation)
- Phone calls from ads and website call buttons
- WhatsApp and chat clicks
- Purchases and revenue for eCommerce websites
- Micro-conversions such as add-to-cart, video views, and time on page
Each conversion is assigned a value wherever possible, so campaigns can optimize for actual business outcomes, not just traffic.
Advanced Tracking with GA4
Google Analytics 4 (GA4) is the new standard for tracking. We set up GA4 events, audiences, and funnels to give you a complete view of user behavior. This allows you to see not only clicks and conversions but also how users move through your site before becoming customers.
- Custom event tracking (scroll depth, button clicks, video engagement)
- Enhanced eCommerce tracking for revenue and order value
- Cross-device measurement for mobile and desktop campaigns
- Integration with Google Ads for audience retargeting
Offline Conversion Tracking
For industries like real estate, healthcare, or B2B services, the final conversion often happens offline. A user may click an ad today, fill a form, and sign a contract weeks later. To measure this, we use offline conversion tracking.
By uploading offline data (CRM leads, closed deals, clinic visits), we connect Google Ads spend with real revenue. This improves bidding accuracy and ensures ads target people who are most likely to become paying customers.
Custom Dashboards & Reports
Data is only useful if it’s easy to understand. That’s why we provide reports in a clean, visual format. Each report highlights what matters: cost per lead (CPL), return on ad spend (ROAS), click-through rate (CTR), and top-performing keywords. No fluff, no jargon.
- Weekly performance snapshots for quick insights
- Monthly detailed reports with trend analysis
- Custom dashboards using Google Looker Studio
- Breakdown by device, location, and audience
Pro Tip: A campaign without clean tracking is a waste of budget. Always confirm that every lead and sale is tracked before scaling ad spend.
Why Hire a Google Ads Expert vs DIY
Many businesses try to run Google Ads on their own. The platform makes it look simple: set a budget, pick a keyword, and launch. But behind the interface, hundreds of small details decide whether you get a lead for ₹200 or waste ₹2,000 on irrelevant clicks. Hiring an expert saves time, money, and stress while ensuring campaigns are optimized for success.
Common Problems with DIY Google Ads
- Wasted Spend: Running broad match keywords without negatives leads to clicks from job seekers, competitors, or irrelevant searches.
- Wrong Bidding Strategy: Choosing the wrong bidding option (like Maximize Clicks) often increases CPC without generating quality leads.
- Poor Ad Copy: Without testing headlines and descriptions, ads fail to attract clicks or get low Quality Scores.
- No Conversion Tracking: Many DIY campaigns run blind with no GA4 or Tag Manager setup, making it impossible to measure ROI.
- Lack of Optimization: Google Ads needs constant adjustments. DIY campaigns are often left untouched for weeks, leading to wasted budgets.
Benefits of Hiring a Google Ads Expert
- Experience Across Industries: An expert knows what works for eCommerce, real estate, healthcare, education, gyms, and SaaS businesses.
- Efficient Budget Use: Every rupee is tracked. Experts cut wasted spend and focus on high-converting keywords and audiences.
- Advanced Tools: From GA4 to Looker Studio dashboards, experts use tracking systems that DIY users often skip.
- Creative Testing: Continuous A/B testing of ad copy, landing pages, and extensions improves CTR and Quality Score.
- Scalability: Experts know when and how to scale campaigns without breaking profitability.
DIY vs Expert: Side by Side
| Aspect | DIY Google Ads | With Expert |
|---|---|---|
| Keyword Selection | Random guesses, often broad terms | Researched with tools, intent-based targeting |
| Ad Copy | Generic, no testing | A/B tested with proven CTR improvements |
| Bidding Strategy | Set once, no optimization | Smart bidding, adjusted based on data |
| Tracking | No GA4 or incomplete setup | Full GA4, GTM, and offline tracking |
| Reporting | Basic clicks and impressions | CPL, ROAS, attribution, and business outcomes |
| Results | Uncertain, often poor ROI | Predictable leads and measurable growth |
Note: Running ads without expertise can burn budget quickly. Businesses often come to us after losing 50% of their spend on DIY campaigns. Partnering with a professional ensures you invest wisely from day one.
Google Ads Services — FAQs
What’s included in Google Ads management?
Account audit, keyword research, campaign setup, ad copy, extensions, negative lists, bidding, GA4 tracking, remarketing, weekly checks, and monthly reporting. We manage Search, Display, YouTube, Shopping, and Performance Max.
How soon can we see results from Google Ads?
Leads can start within days on Search if tracking, keywords, and landing pages are correct. Stable performance usually needs 2–3 weeks of data and optimization.
How much budget do we need to start?
Pick a level you can run for at least 2–3 weeks. That window lets smart bidding learn. We align spend with your goals and industry CPC.
Which Google Ads campaign types do you manage?
Search, Display, YouTube, Shopping, Discovery, and Performance Max. The mix depends on your goals, sales cycle, and lead quality targets.
Do you set up GA4 and conversion tracking?
Yes. We configure GA4, Google Tag Manager, and Google Ads conversions for forms, calls, WhatsApp clicks, purchases, and key on-site actions.
What is Performance Max and should we use it?
PMax uses Google’s AI across Search, Display, YouTube, Gmail, and Maps. It works best when tracking is clean and you have enough conversions. We add it after Search learns.
How do you improve Quality Score and CTR?
Tight ad groups, relevant keywords, strong ad copy, useful extensions, and fast landing pages. We test headlines and descriptions to lift CTR and reduce CPC.
Can you reduce CPC and cost per lead?
Yes. We prune waste with negatives, refine match types, adjust bids, improve ad relevance, and optimize landing pages. Lower CPC and CPL follow cleaner traffic.
Do you manage Shopping Ads and Merchant Center?
Yes. We set up Merchant Center, fix feed issues, map attributes, and run Shopping and PMax for eCommerce. We optimize titles, images, and product data for higher CTR.
Do you run remarketing and build audiences?
Yes. We build 7-day and 30-day site audiences, cart/lead form abandoners, and high-value segments. We use Display, Discovery, and YouTube for return visits.
How will we get reports and insights?
You get monthly reports and on-demand dashboards. We highlight CTR, CPC, conversions, CPL, ROAS, and next steps. No jargon—just clear actions.
Can we start with a consulting session first?
Yes. Start with Google Ads consulting for an audit and action plan. Move to management when you want ongoing optimization.
Ready to Grow with Google Ads?
Whether you need a one-time account audit, ongoing PPC management, or expert advice, we help businesses run smarter campaigns. No wasted spend, no guesswork—just measurable growth.
Why Choose Us?
- 14+ years of experience in SEO and PPC
- Certified Google Ads professional
- Hands-on campaign optimization, not outsourced
- Transparent reporting with GA4 and Looker Studio
- Worked with startups, local businesses, and global brands
Request a Callback
Fill in your details and we’ll get back to you within 24 hours.