Google Ads Certified Expert — 10+ Years

Google Ads Management Services

I have managed over ₹50 crore in Google Ads spend for Indian businesses — from Surat startups to national e-commerce brands. No bloated agency overhead. No locked-in retainers. Just accountable, data-driven campaign management.

₹50Cr+ Managed 100+ Indian Clients Weekly Transparent Reports

Real client results (last 12 months)

6.4×

Average ROAS
E-commerce clients

↓ 41%

Avg CPL reduction
Lead gen clients

₹30K

Min monthly budget
I work with

48h

Avg response time
To client queries

Results vary by industry, budget, and competition.

Google Ads Services I Offer

Every campaign type has a different logic. I pick the right mix for your goals and manage each one the way it is designed to be managed.

Search Campaigns

Capture high-intent buyers actively searching for your product or service. I build tightly themed ad groups, write RSAs that convert, and sculpt match types to eliminate wasted spend on irrelevant queries.

Best for: Lead gen, services, B2B

Shopping Campaigns

Product feed optimisation is where Shopping campaigns are won or lost — not the bidding. I audit your Merchant Center, clean titles and attributes, and build priority-based structures that push budget toward your best SKUs.

Best for: E-commerce, product catalogues

Performance Max

PMax is powerful and easy to mis-manage. The secret is in the asset group architecture, audience signals, and brand exclusions. I structure PMax campaigns so Google automation works with your data, not around it.

Learn more about PMax →

Display & YouTube

Retargeting, brand awareness, and demand generation at scale. I build audience lists from first-party data, layer custom segments, and use YouTube for mid-funnel nurture rather than just reach vanity metrics.

Best for: Brand building, retargeting

E-commerce Ads Strategy

Full-funnel strategy across Search, Shopping, and PMax for online stores. I map your product catalogue to campaign types, set ROAS targets by margin tier, and build measurement that accounts for assisted conversions.

E-commerce Ads details →

Strategy Consulting

Already have an in-house team or agency? I offer one-time audits, monthly strategy calls, and training sessions. Many clients save more from a single audit than the consulting fee costs.

Consulting packages →

What Makes My Approach Different

Most agencies in India run Google Ads on autopilot. They set Smart campaigns, let Google spend your budget, and send you a PDF with impressions and click-through rate. That is not management; that is billing.

I have spent a decade building and auditing accounts ranging from ₹30,000/month for a Surat textile exporter to ₹30 lakh/month for a national D2C brand. In that time I have developed a set of principles I apply to every account — regardless of size.

These are not marketing slogans. They are the actual practices that separate profitable Google Ads accounts from accounts that burn money.

1

Conversion tracking before anything else

I will not run campaigns without solid conversion tracking. That means verifying Google Ads tags fire correctly, cross-checking against GA4, and for e-commerce validating purchase values. Bidding without accurate conversion data is guesswork.

2

Structure that enables learning

Smart Bidding needs enough conversions per campaign to learn. I structure accounts so each campaign accumulates data fast — avoiding fragmented setups where 15 campaigns each get 2 conversions a month and Smart Bidding never leaves the learning phase.

3

Negatives are not optional

A new account gets a shared negative keyword list on day one. I review search term reports weekly — not monthly. In India, broad match can burn 40–60% of budget on irrelevant queries if you are not actively sculpting negatives.

4

Reporting in rupees, not percentages

CTR and Quality Score are internal efficiency metrics. I report what matters to your business: cost per lead, cost per sale, ROAS, and revenue generated. Every report includes an actions-taken-this-week section — not just numbers.

5

Your account, always

I work inside your Google Ads account — I never create a new account under my MCC and keep you locked out. When we stop working together, you keep everything: the account, the data, audience lists, and conversion history.

Tools I Use to Manage Your Campaigns

Good tools multiply expertise. Here is the stack I use across every client account.

Google Ads Editor

Bulk changes, offline editing, and fast campaign duplication. Essential for large account restructures without risking live campaigns.

Google Merchant Center

Feed management, product diagnostics, and Merchant Center promotions. I audit feed health weekly for all Shopping clients.

Google Analytics 4

GA4 to Google Ads integration for audience import, cross-channel attribution, and conversion verification. Also used to find landing page quality issues.

Google Tag Manager

Conversion tags, remarketing pixels, and enhanced conversions deployed via GTM so nothing touches your site code directly.

Looker Studio

Live reporting dashboards connected directly to Google Ads and GA4. You see the same data I see — in real time, no waiting for a monthly PDF.

SEMrush / Ahrefs

Competitor keyword research, auction insights analysis, and cross-referencing paid vs organic keyword coverage to avoid cannibalisation.

Optmyzr

Automated bid adjustment alerts, budget pacing, and Quality Score monitoring. Flags anomalies before they become expensive problems.

Hotjar / Microsoft Clarity

Session recordings and heatmaps for landing pages. High CTR with low conversion rate usually means a landing page problem — these tools find it fast.

7 Google Ads Mistakes Costing Indian Businesses Lakhs

I audit 3–5 new accounts every month. These are the problems I find without fail in almost every underperforming account.

01

Running broad match without negatives

Broad match in India targets an enormous query universe. Without a robust negative list updated weekly, you will pay for clicks from people looking for something entirely different. I have seen accounts where 70% of spend was on irrelevant traffic.

02

Smart campaigns on significant budgets

Smart campaigns are designed for small local businesses with tiny budgets. Using them on ₹1L+ monthly budgets means Google controls everything — keywords, bids, ad copy, targeting — with minimal transparency or control for you.

03

Sending all traffic to the homepage

If a user clicks your ad for a specific product or service and lands on your homepage, they have to figure out what to do next. Dedicated landing pages with a single CTA consistently outperform homepages by 2–5x in conversion rate.

04

No conversion tracking — or broken tracking

I regularly find accounts where the conversion tag fires on page load instead of on form submit, inflating conversion numbers by 10–20x. Smart Bidding optimises toward whatever you tell it. If the data is wrong, it learns the wrong behaviour.

05

Ignoring auction insights

CPCs in India rise and fall as competitors enter and exit the auction. A campaign performing well in Q1 can degrade in Q2 if a well-funded competitor increases their bids. Monthly auction insight reviews catch this before it erodes performance silently.

06

Ad scheduling set to all day with flat bids

Most B2B businesses in India see conversion rates 3–5x higher between 9 AM and 7 PM. Running campaigns at flat bids overnight spends budget on clicks that almost never convert. Dayparting bid adjustments are a quick, high-impact fix.

07

Performance Max cannibalising Search

Without brand exclusions on PMax campaigns, Google routes brand-name searches through PMax instead of Search. This inflates PMax ROAS, makes Search look worse, and hides the cannibalisation unless you specifically dig into it.

Recognise any of these in your account? A free audit will tell you exactly what is happening.

Request Free Account Audit

Transparent Google Ads Management Pricing

No hidden fees. No long-term lock-ins. Pricing is based on scope, not a percentage of your ad spend.

Starter

₹15,000/mo

Ad spend: ₹30,000 – ₹1,00,000/mo

  • Up to 2 campaigns
  • Weekly optimisation
  • Monthly video call
  • Looker Studio dashboard
  • Conversion tracking setup
Get Started
Most Popular

Growth

₹30,000/mo

Ad spend: ₹1L – ₹5L/mo

  • Up to 6 campaigns
  • Search + Shopping + PMax
  • Bi-weekly calls
  • Landing page recommendations
  • Audience list building
  • Weekly reports + Looker Studio
Get Started

Scale

Custom pricing

Ad spend: ₹5L+/mo

  • Unlimited campaigns
  • Full-funnel strategy
  • Weekly calls + Slack access
  • GA4 + GTM setup included
  • Cross-channel Meta + Google
  • Quarterly strategy reviews
Discuss Scope

All plans are month-to-month. No 3-month or 6-month lock-ins. Ad spend is billed directly by Google to you. GST extra.

How We Get Started

From first conversation to live campaigns in 10–14 days. Here is exactly what happens.

01

Discovery Call

We talk through your business, goals, current setup, and budget. I ask the questions most agencies skip — average order value, current CAC, sales cycle length.

02

Account Audit

If you have an existing account, I do a full audit: conversion tracking, keyword strategy, search terms, quality scores, and wasted spend. New accounts skip to step 3.

03

Strategy and Structure

I propose a campaign structure, keyword themes, bidding strategy, and budget allocation. You approve everything before anything goes live.

04

Build and Launch

Campaigns built in Google Ads Editor, conversion tracking verified in GTM, Looker Studio dashboard set up and shared with you. Then we launch.

05

Ongoing Management

Weekly: negative review, bid adjustments, search term sculpting. Monthly: performance review call. Quarterly: strategy review and testing roadmap.

Frequently Asked Questions

Real questions from Indian business owners. Straightforward answers.

Management fees range from ₹15,000 to ₹80,000+/month depending on ad spend volume, number of campaigns, and complexity. I price on scope of work — not a percentage of your ad spend. A percentage model incentivises increasing your spend even when that spend is inefficient. My fee stays flat while I focus on making your budget work harder.

There is no universal benchmark. ROAS must be set against your actual gross margins. A business with 60% margins can be profitable at 3x ROAS. A business with 15% margins might need 8x ROAS to break even. The first thing I do with every new client is calculate their break-even ROAS from their actual numbers — not industry averages. For Indian e-commerce, 4x–8x is a typical healthy range, but your specific target comes from your real P&L.

Search campaigns with strong historical data can show meaningful results in 2–4 weeks. Brand-new accounts typically need 4–6 weeks for Smart Bidding to exit the learning phase and deliver stable results. Shopping and Performance Max campaigns need 6–8 weeks of conversion data before they perform optimally. I set honest expectations at the start and provide weekly reports so you know exactly what is happening throughout.

The minimum ad spend I work with is ₹30,000/month. Below that, there is not enough data for Smart Bidding to work effectively and management overhead becomes disproportionate to results. For most industries in India, ₹50,000–₹1,00,000/month is where campaigns start generating meaningful conversion volume. If your budget is below ₹30,000, I would recommend investing in SEO first — the economics work better at that level.

Yes — always. I work inside your Google Ads account using manager access. I never create a new account under my MCC and hold your data hostage. Before we start, I confirm the account is in your name and under your billing. If we stop working together, you keep everything: the account, all historical data, audience lists, and conversion history.

Yes, this is the most common scenario. I start with a full audit — conversion tracking verification, search term analysis, campaign structure review, quality score audit, and wasted spend identification. Most inherited accounts have meaningful quick wins in the first 30–60 days just from fixing fundamentals.

Yes. While I am based in Surat and have a deep understanding of the Gujarat market, I work with clients across India including Delhi, Mumbai, Bangalore, Chennai, and Pune. Google Ads management is location-independent; campaigns run nationally or internationally regardless of where I am based.

Three things. First, you work with me directly — not a junior account manager managing 40 other accounts simultaneously. Second, I do not hold your budget or lock you into a 6-month contract. Third, I have been doing this for 10+ years on accounts from ₹30K to ₹30L/month, which means I have seen what works across almost every Indian industry and business model.

Yes. I run Google Ads training sessions in Surat for business owners, marketing teams, and professionals. Both group workshops and one-on-one training are available. See the Google Ads training page for full details on schedule and pricing.

Ready to Stop Wasting Google Ads Budget?

Start with a free account audit. I will look at your current campaigns and tell you exactly where the opportunities are — no pitch, no obligation.

Based in Surat, Gujarat. Serving clients across India.