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Google Certified • Independent Consultant • 17+ Years of Digital Marketing Experience

Google Ads Expert Helping Businesses
Increase ROAS, Lower CPA & Scale Profitably

If your Google Ads campaigns generate traffic but not enough qualified leads or sales, the problem is rarely Google Ads itself. Inaccurate conversion tracking, poor campaign structure, weak search intent, inefficient bidding, or low-quality landing pages quietly waste advertising budgets every day.

I'm Vijay Bhabhor, an independent Google Ads consultant with 17 years of digital marketing experience. Since 2009, I have personally managed Search, Shopping, Performance Max, Display and YouTube campaigns for ecommerce brands, lead generation businesses and local companies across India, the United States, the United Kingdom, Australia, Canada and the UAE. You always work directly with me, never through a junior account manager.

17+
Years Experience
Google
Certified
Search • Shopping
Performance Max
Direct Access
No Junior Managers
Campaign Recovery Snapshot Day 90
Before Optimisation

Purchase tracking fired on every page instead of completed orders. The account reported a healthy 6.2x ROAS, while actual business revenue showed only 1.9x. Twenty-two fragmented campaigns competed against each other, wasting budget and training Smart Bidding with inaccurate data.

What Changed

Rebuilt conversion tracking using GTM, consolidated campaigns, restructured Shopping and Search, introduced shared negative keywords, and aligned Target ROAS with actual product margins.

ROAS 1.9x → 6.4x
Cost Per Acquisition ₹2,100 → ₹425
Monthly Revenue ₹7.6L → ₹25.6L
Advertising Spend ₹4L → ₹4L

Every engagement starts with a documented audit, followed by transparent optimisation logs and a live performance dashboard. You always know what changed, why it changed, and how it impacts your business.

Before you hire anyone

What Does a Google Ads Expert Actually Do?

A Google Ads expert is responsible for far more than launching campaigns or increasing clicks. The real job is to ensure every advertising rupee is backed by accurate conversion tracking, a well-structured account, profitable bidding strategies, relevant search terms, and landing pages that convert visitors into customers. The objective isn't simply to generate traffic—it's to improve business outcomes.

Whether someone searches for a Google AdWords Expert or a Google Ads Expert, they are looking for the same specialist. Google renamed AdWords to Google Ads in 2018 as the platform expanded beyond Search to include Shopping, Performance Max, Display, YouTube, Demand Gen, and other campaign types. The skills required, however, remain the same: understanding customer intent, controlling advertising costs, and improving return on investment.

In the next sections, I'll show you where Google Ads budgets usually leak, how I audit an account before making changes, what happens during the first 90 days of management, and how businesses use Search, Shopping, Performance Max, and remarketing campaigns to generate more qualified leads and profitable sales.

Before you increase your advertising budget

The 4 Most Expensive Google Ads Mistakes I Find During Account Audits

Most Google Ads campaigns don't fail because the budget is too small. They fail because a few critical issues remain unnoticed for months. In almost every account audit I perform, the same four problems appear repeatedly. Fixing them often delivers a greater improvement than simply spending more on advertising.

📊
Budget Leak #1

Conversion Tracking That Misleads Smart Bidding

Google Ads can only optimise using the data it receives. When conversion tracking records the wrong actions—or counts conversions incorrectly—Smart Bidding starts learning from inaccurate signals. Reports may show excellent ROAS while the business experiences fewer leads or lower sales.

Business Impact
  • ✓ Inflated ROAS reports
  • ✓ Higher acquisition costs
  • ✓ Incorrect bidding decisions
Quick Self-Check

Compare Google Ads conversions with GA4 and your CRM or order records. If the numbers differ significantly, your campaigns are being optimised using unreliable data.

🏗
Budget Leak #2

Too Many Campaigns, Not Enough Data

Many accounts are divided into dozens of campaigns, each receiving very few conversions. Without enough conversion data, Smart Bidding struggles to leave the learning phase, making campaign performance inconsistent and difficult to scale.

Business Impact
  • ✓ Slow optimisation
  • ✓ Learning phase never completes
  • ✓ Budget spread too thin
Quick Self-Check

Review your last 30 days of conversions. If most campaigns generate fewer than 30 conversions, your account structure may be limiting Google's machine learning.

🔍
Budget Leak #3

Broad Match Without Search Term Reviews

Broad Match can uncover valuable opportunities, but only when search terms are reviewed regularly. Without ongoing optimisation, your ads gradually appear for irrelevant searches that consume budget without generating qualified enquiries or sales.

Business Impact
  • ✓ Poor lead quality
  • ✓ Higher CPC
  • ✓ Wasted advertising spend
Quick Self-Check

Open the Search Terms Report and review every query from the past 30 days. If you find irrelevant searches, your negative keyword strategy needs immediate attention.

📈
Budget Leak #4

ROAS Targets Based on Benchmarks Instead of Margins

Every business has different profit margins. Setting the same Target ROAS for every account ignores business reality. Without knowing your break-even ROAS, campaigns can appear successful while remaining unprofitable.

Business Impact
  • ✓ Lower profitability
  • ✓ Incorrect scaling decisions
  • ✓ Revenue without profit
Quick Self-Check

Ask your Google Ads manager what your break-even ROAS is based on your actual margins. If they cannot answer confidently, campaign targets are based on assumptions rather than financial data.

Not Sure Which Issues Are Affecting Your Google Ads Account?

Every account is different, but these four issues account for most wasted advertising spend. I'll personally review your campaigns, identify the biggest opportunities, and provide practical recommendations before suggesting any management services.

Request Your Google Ads Audit
Before you increase your advertising budget

The 4 Most Expensive Google Ads Mistakes I Find During Account Audits

Most Google Ads campaigns don't fail because the budget is too small. They fail because a few critical issues remain unnoticed for months. In almost every account audit I perform, the same four problems appear repeatedly. Fixing them often delivers a greater improvement than simply spending more on advertising.

📊
Budget Leak #1

Conversion Tracking That Misleads Smart Bidding

Google Ads can only optimise using the data it receives. When conversion tracking records the wrong actions—or counts conversions incorrectly—Smart Bidding starts learning from inaccurate signals. Reports may show excellent ROAS while the business experiences fewer leads or lower sales.

Business Impact
  • ✓ Inflated ROAS reports
  • ✓ Higher acquisition costs
  • ✓ Incorrect bidding decisions
Quick Self-Check

Compare Google Ads conversions with GA4 and your CRM or order records. If the numbers differ significantly, your campaigns are being optimised using unreliable data.

🏗
Budget Leak #2

Too Many Campaigns, Not Enough Data

Many accounts are divided into dozens of campaigns, each receiving very few conversions. Without enough conversion data, Smart Bidding struggles to leave the learning phase, making campaign performance inconsistent and difficult to scale.

Business Impact
  • ✓ Slow optimisation
  • ✓ Learning phase never completes
  • ✓ Budget spread too thin
Quick Self-Check

Review your last 30 days of conversions. If most campaigns generate fewer than 30 conversions, your account structure may be limiting Google's machine learning.

🔍
Budget Leak #3

Broad Match Without Search Term Reviews

Broad Match can uncover valuable opportunities, but only when search terms are reviewed regularly. Without ongoing optimisation, your ads gradually appear for irrelevant searches that consume budget without generating qualified enquiries or sales.

Business Impact
  • ✓ Poor lead quality
  • ✓ Higher CPC
  • ✓ Wasted advertising spend
Quick Self-Check

Open the Search Terms Report and review every query from the past 30 days. If you find irrelevant searches, your negative keyword strategy needs immediate attention.

📈
Budget Leak #4

ROAS Targets Based on Benchmarks Instead of Margins

Every business has different profit margins. Setting the same Target ROAS for every account ignores business reality. Without knowing your break-even ROAS, campaigns can appear successful while remaining unprofitable.

Business Impact
  • ✓ Lower profitability
  • ✓ Incorrect scaling decisions
  • ✓ Revenue without profit
Quick Self-Check

Ask your Google Ads manager what your break-even ROAS is based on your actual margins. If they cannot answer confidently, campaign targets are based on assumptions rather than financial data.

Not Sure Which Issues Are Affecting Your Google Ads Account?

Every account is different, but these four issues account for most wasted advertising spend. I'll personally review your campaigns, identify the biggest opportunities, and provide practical recommendations before suggesting any management services.

Request Your Google Ads Audit
From identifying problems to delivering measurable growth

The PROFIT Framework™ I Use to Improve Every Google Ads Account

Finding problems is only the beginning. The real value comes from fixing them in the right order. Every Google Ads account I manage follows the same structured optimisation framework, whether the monthly budget is ₹30,000 or ₹30 lakh. Instead of chasing quick wins, I focus on building reliable data, profitable bidding strategies, and sustainable long-term growth.

P

Profile the Account

Every engagement begins with a complete account audit. I review campaign structure, conversion tracking, search terms, bidding strategy, audience targeting, Merchant Center, landing pages, and historical performance before recommending any changes.

✓ Identify wasted spend ✓ Understand business goals ✓ Document every opportunity
R

Review Conversion Tracking

Campaign optimisation is only effective when the data is accurate. Google Ads, GA4, GTM, CRM systems, and ecommerce platforms are validated to ensure every conversion reflects a real business outcome rather than misleading platform data.

✓ Reliable reporting ✓ Correct Smart Bidding signals ✓ Accurate ROAS measurement
O

Optimise Campaign Structure

Campaigns are simplified and organised around business objectives instead of unnecessary complexity. Search, Shopping, Performance Max, Display, and remarketing campaigns are structured to provide Google's machine learning with enough conversion data for consistent optimisation.

✓ Faster learning ✓ Better budget allocation ✓ Improved campaign stability
F

Fix Budget Waste

Search terms, negative keywords, bidding strategies, audiences, product feeds, and asset groups are reviewed continuously to eliminate unnecessary spend while improving lead quality and purchase intent.

✓ Lower CPA ✓ Higher-quality traffic ✓ Reduced wasted spend
I

Improve Performance Every Week

Google Ads is never a one-time setup. Weekly optimisation focuses on testing ads, improving Quality Score, refining audiences, analysing competitors, and scaling campaigns based on reliable performance data instead of assumptions.

✓ Continuous optimisation ✓ Incremental growth ✓ Higher conversion rates
T

Track Results with Complete Transparency

Every recommendation, optimisation, and performance change is documented. Clients receive clear reporting, live dashboards, and ongoing insights explaining what changed, why it changed, and how those changes impact business performance.

✓ Transparent reporting ✓ Actionable insights ✓ Better business decisions

Every Optimisation Should Have a Business Reason

Successful Google Ads management isn't about making frequent changes—it's about making the right changes at the right time. The PROFIT Framework™ ensures every recommendation is based on accurate data, aligned with your business goals, and measured against meaningful outcomes like profitability, lead quality, and long-term growth.

Schedule a Google Ads Consultation
Experience built through every platform evolution

17 Years of Google Ads Experience That Continues to Evolve

Google Ads has changed dramatically over the last two decades. Manual bidding has evolved into AI-driven automation. Search campaigns have expanded into Shopping, Performance Max, Demand Gen, YouTube, and advanced audience targeting. Privacy updates, GA4, Consent Mode, and machine learning have transformed how campaigns are measured and optimised. While the platform has evolved, one principle has remained constant—profitable campaigns are built on accurate data, strategic decision-making, and continuous optimisation.

I started managing Google Ads campaigns in 2009, during the era of manual CPC bidding, tightly themed ad groups, and Quality Score optimisation. Since then, I've adapted to every major platform change, including Enhanced Campaigns, Shopping Ads, Responsive Search Ads, Smart Bidding, Performance Max, GA4, Consent Mode, and AI-powered campaign optimisation. That experience helps me understand not only how Google's systems work today, but also when automation needs strategic human guidance.

My experience spans ecommerce brands, lead generation businesses, local service companies, SaaS, healthcare, education, manufacturing, and retail across India, the United States, the United Kingdom, Australia, Canada, and the Middle East. Every industry has different customer behaviour, competition, profit margins, and buying cycles. Successful Google Ads management isn't about applying the same formula everywhere—it's about adapting strategy to each business.

Whether you're investing ₹50,000 or ₹50 lakh each month, the fundamentals remain the same: reliable conversion tracking, a well-structured account, meaningful optimisation, transparent reporting, and decisions based on business profitability rather than platform recommendations.

Professional Journey
2009
Started managing Google Ads campaigns using Manual CPC bidding, keyword match types, and Quality Score optimisation.
2013
Adapted campaign strategies after Enhanced Campaigns introduced cross-device bidding and advanced ad extensions.
2016
Expanded into Google Shopping, Merchant Center optimisation, and ecommerce feed management.
2018
Transitioned from Google AdWords to Google Ads while expanding campaign management across Search, Shopping, Display, Video, and remarketing.
2021
Implemented Performance Max campaigns, audience signals, automation strategies, and first-party data optimisation.
2024–2026
Focused on AI-assisted optimisation, GA4, Consent Mode, server-side tracking, profitability analysis, and advanced measurement frameworks.

Certifications & Daily Tools

Google Ads Google Analytics 4 Google Tag Manager Merchant Center Looker Studio Microsoft Clarity CallRail Optmyzr SEMrush
Google Ads Certified 17+ Years Experience Top Rated Upwork 10,000+ Hours 100% Job Success
What to expect after we start working together

Your First 90 Days of Google Ads Management

Successful Google Ads management isn't about making random changes every day. It's a structured process that begins with understanding your business, improving campaign efficiency, and then scaling what works. During the first 90 days, every optimisation has a clear objective and measurable outcome.

Days 1–30

Audit & Build the Foundation

Before increasing budgets or changing campaigns, I verify the data, identify wasted spend, and understand how your account currently performs.

Complete Google Ads account audit
Conversion tracking verification
Campaign structure review
Budget waste identification
Priority improvement roadmap
Days 31–60

Optimise Campaign Performance

Once reliable data is available, campaigns are refined using performance insights rather than assumptions.

Weekly search term optimisation
Ad copy testing & improvements
Bid strategy optimisation
Audience & location refinement
Monthly performance review
Days 61–90

Scale Sustainable Growth

After building a stable account, the focus shifts toward scaling profitable campaigns while maintaining efficiency.

Scale winning campaigns
Landing page improvement recommendations
Budget planning & forecasting
Competitor & auction analysis
Quarterly growth strategy

Transparent Communication. Measurable Progress.

You'll always know what was optimised, why changes were made, and how they impacted your business goals. Every recommendation is backed by data, documented in reports, and aligned with improving leads, sales, ROAS, or profitability—not vanity metrics.

Discuss Your Google Ads Goals
Real businesses. Real optimisation. Real results.

Google Ads Results Achieved Across Different Industries

Every business has different goals, budgets, and challenges, but the optimisation process remains the same. After understanding the business, fixing conversion tracking, restructuring campaigns, and continuously optimising performance, these accounts achieved measurable improvements in lead quality, cost efficiency, and return on ad spend.

6.4X
Ecommerce ROAS
59%
Lower Cost Per Lead
2.3X
Increase In Monthly Leads
🇬🇧 United Kingdom

B2B SaaS

60 Days
59% Lower Cost Per Lead

Challenge

Duplicate conversion tracking and broad targeting caused Smart Bidding to optimise toward low-quality leads, increasing acquisition costs and reducing lead quality.

Key Optimisations

  • Fixed duplicate conversion tracking
  • Rebuilt keyword targeting using high-intent search terms
  • Added 180 negative keywords
  • Refined audience targeting using remarketing and intent signals
Cost Per Lead £214 → £88
Monthly Leads 23 → 68
Lead Quality 52% → 81%
SQL Rate 18% → 34%
🇮🇳 Surat, India

Local Service Business

75 Days
2.3X More Qualified Leads

Challenge

Phone calls—the primary business conversion—were not tracked, campaigns ran outside business hours, and broad match keywords consumed budget on low-intent searches.

Key Optimisations

  • Implemented call tracking with GTM
  • Scheduled campaigns during business hours
  • Added 120 negative keywords
  • Optimised Local Service Ads and geo-targeting
Cost Per Lead ₹1,840 → ₹760
Monthly Leads 43 → 98
Conversion Rate 8% → 22%
Wasted Spend 62% → 11%

Wonder What Your Google Ads Account Could Achieve?

Every successful account started with an audit—not assumptions. I'll review your Google Ads account, identify wasted spend, uncover missed opportunities, and provide actionable recommendations before discussing any ongoing management.

Request Your Free Google Ads Audit
Let's make sure we're the right fit

Who I Work Best With

The best Google Ads results come from strong collaboration, realistic expectations, and a shared focus on business outcomes. Before scheduling a consultation, here's a quick way to see whether we're likely to be a good fit.

We're Probably a Good Fit If...

  • ✓ You already invest ₹30,000+ per month in Google Ads or are planning to.
  • ✓ You want to improve leads, sales, ROAS, or profitability rather than simply increase clicks.
  • ✓ Your campaigns are running but performance has plateaued or declined.
  • ✓ You're launching Google Ads for the first time and want the account built correctly.
  • ✓ You're willing to optimise campaigns over a 90-day period instead of expecting overnight results.

It May Be Better to Wait If...

  • ✕ Your advertising budget is still below ₹30,000 per month.
  • ✕ Your website or landing page isn't ready to convert visitors.
  • ✕ You're looking for guaranteed ROAS or instant results.
  • ✕ Your offer hasn't yet been validated in the market.
  • ✕ You're looking for someone to "set up ads and leave them running."

Not Sure Which Category You Fall Into?

Every business is different. If you're unsure whether Google Ads management is the right next step, I'd rather give you honest advice than recommend a service you don't need.

Let's Discuss Your Business
Simple, transparent onboarding

How We'll Get Started

Getting started is straightforward. Before making recommendations or changing campaigns, I first understand your business, review your existing account, and agree on clear success metrics. Here's what the onboarding process typically looks like.

1

Discovery Call

We discuss your business goals, products or services, target audience, current challenges, and expected outcomes.

2

Google Ads Audit

Your campaigns, conversion tracking, keywords, bidding strategy, landing pages, and reporting are reviewed to identify opportunities.

3

Strategy & Roadmap

You'll receive clear recommendations, priority improvements, timelines, and realistic performance expectations before work begins.

4

Optimisation Begins

Once approved, campaign improvements are implemented, measured, and continuously optimised with regular reporting and communication.

Ready to Improve Your Google Ads Performance?

Whether you need a second opinion on your current campaigns or ongoing Google Ads management, the first step is a conversation about your business goals—not a sales pitch.

Book Your Free Google Ads Audit
Flexible engagement options

Choose the Google Ads Service That's Right for Your Business

Every business has different goals, budgets, and internal resources. Whether you need a one-time audit, ongoing Google Ads management, or strategic consulting for your marketing team, every engagement starts with understanding your business—not selling a package.

Why Businesses Choose to Work Directly With an Independent Google Ads Consultant

Some businesses prefer the resources of a large agency. Others prefer working directly with the person responsible for strategy, optimisation, and reporting. Here's what you can typically expect when working with me.

What Matters Working Directly With Me Many Traditional Agencies
Account Management You work directly with me throughout the engagement. Campaign responsibilities are often shared across multiple team members.
Communication Direct access for strategy discussions, questions, and campaign reviews. Communication may be handled through an account manager.
Campaign Ownership Your Google Ads account always remains under your ownership. Ownership and access policies vary between agencies.
Reporting Live dashboards, optimisation updates, and strategy reviews. Reporting frequency and format depend on the agency.
Pricing Transparent fixed monthly fee based on scope. Pricing models may vary by agency or advertising spend.
Client Focus Limited number of active clients for hands-on optimisation. Larger client portfolios are often managed across multiple specialists.

Every Engagement Includes

✓ Direct access to me throughout the engagement
✓ Your Google Ads account stays under your ownership
✓ Transparent pricing with no hidden costs
✓ Live performance dashboard
✓ Monthly strategy discussions
✓ No long-term lock-in contracts
Request Your Free Google Ads Audit
Frequently Asked Questions

Questions Business Owners Ask Before Hiring a Google Ads Expert

Whether you're considering a Google Ads audit, ongoing management, or strategic consulting, these are the questions I hear most often. If you don't find the answer you're looking for, feel free to get in touch.

Google Ads has become increasingly sophisticated, with automated bidding, audience signals, conversion tracking, Performance Max, and AI-powered optimisation. While anyone can launch campaigns, improving profitability consistently requires accurate tracking, strategic optimisation, and continuous management. My role is to reduce wasted spend, improve lead quality, and help your advertising budget generate stronger business results.

Yes. Most clients already have active Google Ads accounts when they contact me. Whenever possible, I improve the existing account rather than creating a new one, preserving valuable historical data, conversion history, and Smart Bidding learning while fixing tracking, structure, bidding, and optimisation issues.

I manage Google Ads campaigns for ecommerce stores, lead generation businesses, B2B companies, SaaS businesses, local service providers, healthcare, education, real estate, and many other industries. Every strategy is customised around your business goals, target audience, and competitive landscape.

Most accounts begin showing measurable improvements within the first few weeks as tracking, campaign structure, and keyword targeting are corrected. However, stable performance improvements typically develop over 60 to 90 days as Google's machine learning gathers reliable conversion data and optimisation decisions are based on statistically meaningful results.

For ongoing Google Ads management, I generally recommend a minimum advertising budget of ₹30,000 per month. This allows campaigns to generate enough conversion data for effective optimisation while keeping management costs proportionate to potential returns.

Management fees depend on your advertising budget, account complexity, campaign types, and business objectives. Ongoing management typically starts from ₹15,000 per month. Before recommending any service, I first audit your account and explain exactly what improvements are needed.

Yes. Your Google Ads account always remains under your ownership and billing. I access your campaigns through Google Ads Manager (MCC), allowing me to manage and optimise the account without ever taking ownership of your advertising data.

Yes. While I am based in Surat, Gujarat, I work with businesses across India as well as clients in the United States, United Kingdom, Canada, Australia, UAE, and other international markets using online meetings, shared dashboards, and remote account management.

No ethical Google Ads consultant can guarantee specific ROAS, sales, or lead volumes because campaign performance also depends on your website, pricing, competition, product demand, and seasonality. What I do guarantee is transparent management, continuous optimisation, and data-driven recommendations.

Yes. I maintain Google Ads certifications through Google Skillshop and continuously update my knowledge as Google's advertising platform evolves. Certifications are supported by over 17 years of practical Google Ads experience managing campaigns across multiple industries and international markets.

I manage Search Campaigns, Performance Max, Shopping Ads, Display Campaigns, Demand Gen, YouTube Ads, Remarketing Campaigns, and Local Service Ads. The right campaign mix depends on your products, services, target audience, and business goals.

Google renamed Google AdWords to Google Ads in 2018 to reflect the platform's expansion beyond search advertising. Today, Google Ads includes Search, Shopping, Display, YouTube, Performance Max, Demand Gen, and several other campaign types. Although many people still use the term "Google AdWords," both names refer to the same advertising platform.

Still Have Questions?

Every business is different. If you'd like to discuss your Google Ads account, advertising goals, or whether we're the right fit to work together, I'd be happy to answer your questions before you make any commitment.

Talk About Your Google Ads Goals
Google Ads Consultant • 17+ Years Experience • Serving Clients Worldwide

Ready to Improve Your Google Ads Performance?

Every successful Google Ads engagement begins with understanding the account—not making assumptions. I'll review your campaigns, conversion tracking, bidding strategy, keywords, search terms, audience targeting, and account structure to identify opportunities for better performance. If I believe I can help, I'll explain exactly how. If I don't, I'll tell you that too.

✓ Free Audit
No obligation
✓ Fixed Pricing
No percentage of ad spend
✓ Account Ownership
Always remains yours
✓ Direct Communication
Work directly with me
✓ Transparent Reporting
Live dashboards & strategy reviews

Vijay Bhabhor

Independent Google Ads Consultant • Google Ads Certified • Helping Businesses Generate More Leads, Sales & ROAS Since 2009