Google Ads Consulting Services — Strategy, Audits & Hands-On Guidance
Work directly with a senior Google Ads consultant to fix waste, improve targeting, and set a simple plan your team can run. Clear steps, clean tracking, and steady gains without locking into monthly management.
Hire a Google Ads Consultant for In-House Teams
Ideal for teams that need expert Google Ads consulting, not a full takeover. We review campaigns, tune bidding, and guide your next moves in short, focused sessions.
PPC Consulting for eCommerce, B2B & Local Brands
From Search and Shopping to Performance Max and YouTube, you’ll get practical advice you can ship this week. No fluff—just what helps your account perform.
Strategy & Roadmap
PMax & Shopping
YouTube & Display
GA4 + Looker Studio
Google Ads Account Audit
We check structure, search terms, negatives, assets, and tracking. You get ranked fixes and an easy 90-day plan.
Campaign Strategy & Bidding
Intent-based campaigns, smarter match types, and bidding that fits your data level and goals.
Consulting + Training
Live reviews with a pay-per-click consultant. We apply changes together and agree on next steps.
- Independent guidance from a seasoned Google Ads consultant
- Clean GA4 conversions and honest reporting
- Search, Shopping, Performance Max, YouTube, and remarketing covered
- Actionable PPC consulting for teams that execute in-house
- Simple change logs and weekly checkpoints
Work With a Google Ads Consultant Who Keeps It Practical
You bring goals and data. The AdWords consultant brings clarity, structure, and a workable checklist. We keep changes small, track impact, and build momentum week by week.
What is Google Ads Consulting?
Google Ads consulting is the middle ground between DIY and fully outsourced PPC management. Instead of handing over the keys, you get a senior PPC consultant who reviews your account, identifies wasted spend, and builds a clear action plan. Your team executes day-to-day, while the consultant provides strategy, training, and accountability.
A consulting engagement typically begins with a full audit — campaign structure, search terms, negatives, ad copy, bidding, and GA4 tracking. From there, we map out a 30/60/90 day roadmap with priorities by impact. Weekly or monthly check-ins ensure your team stays on track and issues are caught early.
- Independent Google Ads account audit with red flags, wasted spend, and quick wins.
- Keyword and match-type plan with negatives to protect budget.
- Ad copy & asset feedback to improve CTR and Quality Score.
- Smart Bidding advice: when to switch from manual to tCPA/tROAS.
- Conversion tracking setup in GA4 and reporting via Looker Studio dashboards.
- Custom playbooks and SOPs for repeatable workflows.
Want execution handled end-to-end? See our
Google Ads management services.
For the complete map of PPC solutions, visit the
Google Ads services pillar page.
Who is Google Ads Consulting Best For?
Consulting is not for everyone. It works best for businesses that want expert direction without a full agency retainer. If your team can execute but lacks senior-level PPC experience, consulting provides the roadmap and guardrails you need.
- In-house marketing teams that want a consultant to set direction and review execution.
- Startup founders managing ads themselves who need expert input to avoid costly mistakes.
- Brands testing new markets or products before committing to high spend.
- Agencies that need a second opinion or external audit for client accounts.
- eCommerce and B2B programs needing a fresh strategy or funnel alignment.
The value is simple: fewer wrong turns, more reliable results. With a consultant, you get the benefit of senior-level insights, but you keep control of execution in-house. It’s the most cost-effective way to bring experience and accountability into your Google Ads program.
Consulting vs. Full Management
Google Ads management means handing us the keys — we create, optimize, and report on campaigns week after week.
Google Ads consulting is different: your in-house team or agency executes the work, while a consultant provides the roadmap, reviews changes, and keeps campaigns aligned to ROI goals.
- Management = execution + accountability for every click.
- Consulting = strategic direction, audits, and coaching.
- Best for teams who want control but need senior guardrails.
Consulting vs. “Expert” Services
The Google Ads Expert page is about hiring a dedicated PPC specialist for deep, hands-on execution.
This consulting service is advisory in nature — we guide audits, provide training, and supply actionable recommendations your team implements.
- Expert = outsourcing execution to a specialist.
- Consulting = advisory sessions, audits, and workshops.
- Both aim for growth, but the delivery model is different.
Why Choose Google Ads Consulting?
Consulting offers the fastest way to level-up your PPC program without the cost of a full retainer. You get clarity on what to do, when to do it, and how to measure impact — while building in-house capability that lasts beyond the engagement.
- Lower ongoing cost compared to monthly management fees.
- Faster knowledge transfer to your in-house team.
- Clear step-by-step plans and prioritized roadmaps.
- Objective audits and second opinions before scaling spend.
Core Google Ads Consulting Services
Every consulting session is practical and hands-on. We log into your account together, review live data, and create action steps your team can implement the same week.
The goal: cut wasted spend, strengthen campaign structure, and unlock scalable growth with expert oversight.
Full Google Ads Account Audit
A senior consultant reviews the full account — from campaign structure to search terms, bidding, and budgets.
You’ll see where money is wasted, which queries drive value, and what structural fixes can deliver higher ROI.
- Search term mining & negative keyword strategy
- Match type + ad group alignment for relevance
- Bid strategy review with growth roadmap
- 90-day action plan ranked by impact
Performance Max & Shopping Consulting
For eCommerce brands, feed health and structure are everything.
We fix Merchant Center errors, enrich product data, and restructure PMax asset groups to drive profitable sales with ROAS guardrails.
- Merchant Center fixes & policy compliance
- Asset groups by brand, margin, lifecycle stage
- Query insights & brand protection controls
- Seasonality planning & promo alignment
Search Strategy & Ad Testing
We map campaigns to buyer intent, eliminate waste, and set up structured testing so you learn what works without burning budget.
Expect clean keyword clusters, stronger CTR, and steady Quality Score gains.
- Intent-based campaign & keyword structure
- RSA best practices & extension coverage
- CTR uplift with copy & asset testing
- Bid progression: manual → tCPA/tROAS
YouTube & Display Consulting
Build awareness and remarket effectively with video and display campaigns.
We help you choose the right formats, audiences, and creative hooks — while capping frequency to protect budget.
- In-market, custom intent & keyword layering
- Sequential remarketing with funnel stages
- Creative briefs for faster video iteration
- View-through & assisted conversion tracking
Measurement, GA4 & Attribution
Without accurate tracking, optimization fails. We configure GA4 events, validate conversion tracking, and create Looker Studio dashboards that reflect the true value of your campaigns.
- Primary vs. secondary conversion strategy
- Offline conversion import setup
- Attribution model selection (data-driven, linear, last-click)
- Source-of-truth dashboards in Looker Studio
Landing Page & CRO Consulting
Better ads mean little without landing pages that convert.
We audit your pages for speed, clarity, and message match with campaigns — and give your dev team actionable fixes.
- Offer clarity & CTA alignment with ads
- Form friction & call handling improvements
- Speed & Core Web Vitals checks
- Conversion-focused content recommendations
How the Google Ads Consulting Process Works
Every engagement follows a structured framework: we start with data, set strategy, apply changes together, and finish with clear next steps.
No vague advice—just practical work tied to your goals.
1) Discovery
We define success upfront: revenue goals, CAC/ROAS targets, budgets, and markets.
Your GA4 setup and past Google Ads data are reviewed to create a performance baseline.
2) Account Audit
The consultant inspects campaigns, search terms, assets, bidding, and tracking.
You receive a ranked issue list, quick wins, and “red flag” items that waste spend.
3) Strategy Roadmap
We build a 90-day plan with clear tasks: new structures, bidding strategies, exclusions, ad testing cadence, and Looker Studio reporting views.
The roadmap shows what changes, when, and why.
4) Live Working Session
On a screen-share, we apply priority fixes together.
Campaigns, exclusions, or GA4 events are adjusted live.
Notes and task owners are left for follow-through so momentum isn’t lost.
5) Follow-Up & Quality Assurance
After 1–2 weeks, we review early results, validate tracking, and answer team questions.
This ensures tests are running correctly and budget isn’t leaking.
You leave with confidence the plan is working.
6) Optional Ongoing Consulting
Many teams choose monthly or quarterly consulting check-ins.
These are valuable for scaling into new markets, expanding with Performance Max, or planning seasonal campaigns.
Same consultant, consistent oversight.
Where Google Ads Consulting Delivers Fast Wins
Different models need different levers. We tailor the plan to your funnel, margins, and sales cycle—then focus on the few changes that move the numbers.
eCommerce & D2C
For stores, the biggest gains come from feed quality and how Performance Max is structured. We protect margins, route spend to winners, and keep the catalogue clean.
- Merchant Center fixes: GTIN, titles, categories, image standards
- Asset groups by brand, collection, or margin tier
- Brand & query exclusions; negative keyword hygiene
- ROAS guardrails, promo calendars, and seasonal rules
- Price/stock signals surfaced; feed freshness checks
Outcome: higher impression share on profitable SKUs and steadier ROAS.
Related: eCommerce Search campaign guide
B2B, SaaS & IT
Lead quality beats lead volume. We align keywords with pain points, clean up forms, and connect offline revenue back to bids.
- High-intent keyword clusters; strict negatives for research terms
- RSA frameworks for features, proof, and objections
- MQL/SQL definitions mapped to GA4 events
- Offline conversion imports from CRM to Google Ads
- Bid strategy tuned to pipeline value, not just form fills
Outcome: lower CPL with more opportunities that turn into revenue.
Local Services
Calls and booked visits drive the business. We tighten geo, timing, and keywords—then make sure calls get answered and tracked.
- Radius & zip targeting; ad schedules tied to staff hours
- Exact/phrase focus; robust negative lists to cut junk
- Call ads + call extensions with recording/QA setup
- Landing page message match for the top 3 services
- Maps + Local campaigns paired with review prompts
Outcome: more qualified calls and form enquiries at a stable CPA.
Helpful: Local SEO guide
Prefer a specialist to run everything instead of advising your team? See the
Google Ads expert service.
Tracking and reporting you can rely on
Clean data means better decisions. As part of consulting, we audit GA4 events, conversion setups, and consent mode.
We make sure one “source of truth” exists in Looker Studio so leadership, marketing, and sales see the same numbers every week.
- Primary vs. secondary conversions — focus bidding on purchases, qualified leads, or calls, while tracking micro-signals like scrolls or video views separately.
- Offline conversion import plan — connect CRM outcomes (SQLs, closed deals, repeat purchases) to Google Ads for sales-driven teams.
- Cross-segment dashboards — reports broken down by geo, device, campaign type, and product/service line.
- Attribution sanity check — verify whether last click, DDA, or data-driven models fit your buying cycle.
- Consent-aware tracking — making sure cookie choices don’t break conversion signals.
Want to see how tracking paths should look? Explore our guide to the
GA4 eCommerce funnel.
How consulting reduces wasted spend
Every wasted click drains budget. A consultant sets rules for sculpting queries, testing creatives, and calibrating bids so ad spend flows to what works.
- Query sculpting & negatives — trim poor search terms weekly to improve Quality Score and reduce CPC.
- Ad & asset testing — define test cadence, winning criteria, and stop-loss rules so poor assets don’t eat spend.
- Bid strategy calibration — shift to tCPA, tROAS, or Max Conversions only after volume thresholds are met.
- Brand protection — guardrail campaigns to protect branded terms, block competitor hijacks, and maintain share of voice.
- Landing page checks — message match audits, form friction fixes, and speed improvements to lift conversion rates.
The goal isn’t just fewer wasted clicks—it’s stronger ROI and confidence that every rupee/dollar invested works harder.
What You Get from Google Ads Consulting
Every consulting engagement comes with practical outputs your team can use right away.
No fluff—just clear audits, step-by-step guidance, and structured reviews that improve campaign performance and prevent wasted ad spend.
Comprehensive Audit & 90-Day Roadmap
We provide a detailed review of your Google Ads account: structure, targeting, bidding, and tracking.
Each issue is ranked by impact and effort, so your team knows what to prioritize.
Alongside this, you get a 90-day action plan that sets the sequence of improvements.
- Search term analysis and negative keyword strategy
- Ad copy and asset optimization priorities
- Budget allocation and bidding adjustments
- Conversion tracking and GA4 validation
Step-by-Step Frameworks & Change Tracking
Your team gets simple, repeatable processes to manage campaigns effectively.
Every adjustment is documented in a shared change log so results can be measured and improvements tracked over time.
- Clear frameworks for campaign setup and optimization
- Defined criteria for winning vs. underperforming ads
- Reusable checklists for audits and reporting
- Transparent change history for accountability
Regular Reviews & Ongoing Guidance
We don’t just hand over a report—we stay involved.
Consulting includes review sessions where we walk through performance, highlight learnings, and agree on the next actions.
This keeps your team focused on what matters most.
- Weekly or monthly check-ins with the same consultant
- Clear explanation of what changed and why
- Next-step recommendations with assigned owners
- Optional quarterly reviews for scaling or new markets
These deliverables ensure smarter campaigns, reduced waste, and a repeatable process
your team can maintain confidently—even after the consulting sessions end.
Google Ads Consulting Packages & Pricing
Choose the engagement style that fits your business stage.
Whether you need a one-off expert review, targeted help for complex issues, or a steady partner each quarter,
you’ll always work directly with a senior Google Ads consultant — no juniors, no lock-in contracts.
One-Time Audit + Strategy Session
Ideal if you want a complete account health check and a clear 90-day plan.
We audit your structure, targeting, ads, bidding, and tracking — then walk you through fixes live,
so you can take immediate action without confusion.
- Comprehensive audit report with quick wins + long-term priorities
- 90-day roadmap tailored to your goals
- Live session to apply fixes and set first tests
- One follow-up check-in to validate progress
₹45,000
Best for: teams considering a restructure or switching agencies.
Hourly Consulting
Need fast, focused help? Hourly consulting gives you a direct working session with a consultant to solve
specific challenges — from fixing PMax setups to untangling feed errors or planning seasonal campaigns.
You decide the agenda, we deliver actionable steps.
- Live screen-share session with your account
- Clear notes and owner assignments for each action
- Recording provided on request for your team’s reference
₹5,000 / hour
Best for: founders, in-house marketers, or teams needing senior input on-demand.
Quarterly Consulting
Perfect if you want long-term guidance without a management retainer.
You get the same consultant across the quarter — ensuring consistency, deeper context, and a reliable
partner for scaling into new markets or planning seasonal campaigns.
- Kickoff audit + quarterly growth plan
- Monthly review sessions to track results
- Quarter-end strategy reset to prepare for the next phase
- Priority email support for quick questions
Custom (based on scope)
Best for: businesses investing consistently in Google Ads and planning expansion.
Pricing shown in INR. For international clients, billing in USD/EUR is available.
All consulting is remote-first, flexible, and designed to deliver ROI from the very first session.
No hidden fees. No lock-in contracts.
Google Ads Consulting — Frequently Asked Questions
Do you make live changes inside our Google Ads account?
Yes, if you prefer. During consulting sessions we can either apply changes together on screen-share
or prepare a clear checklist for your team to implement later. The choice depends on your comfort
and internal controls.
How soon will we see results from consulting?
Smaller improvements like better query quality and cleaner tracking often show up within 2–3 weeks.
Larger shifts such as ROAS gains or reduced CAC usually take 30–60 days depending on budget,
landing pages, and competition.
Can we move from consulting to full account management later?
Yes. Many clients begin with consulting to validate strategy before scaling. If you’d like a
done-for-you approach, we can transition you seamlessly to our
Google Ads Management Service
without losing context or data.
Do you train internal hires or junior PPC managers?
Yes. A consultant can run short workshops, review live campaigns with them, and create simple
step-by-step processes so new hires ramp up faster and avoid costly mistakes.
Which industries benefit most from consulting?
Consulting works best for eCommerce/D2C, B2B, SaaS, IT, and local service providers.
The common factor is a clear offer and active demand — consulting ensures your spend goes toward
high-intent clicks and measurable conversions.
What deliverables do we receive after a session?
You receive an audit report or session notes with action items, prioritized by impact and effort.
For ongoing consulting, you also get structured review cadences and updated strategy plans each quarter.
Do you provide support between sessions?
For hourly and one-time sessions, follow-up is included for clarification.
For quarterly consulting, you also get priority email support for small questions
between review calls.
Do you work with international clients?
Yes. Most consulting is remote via Zoom/Meet. Pricing is in INR by default, but billing in
USD/EUR is available for global clients. Time zones are flexible with prior scheduling.
Is consulting cheaper than hiring a full-time PPC manager?
In most cases, yes. A consultant brings 10+ years of senior experience without the overhead of
a full-time salary, tools, and training costs. You pay only for expertise and outcomes —
not ongoing overhead.
What if we only need help with one campaign type (e.g., Shopping or PMax)?
No problem. Sessions can be focused on Search, Shopping, Performance Max, Remarketing,
or YouTube. You choose the scope — we align the session content accordingly.
Ready to get expert eyes on your Google Ads?
Whether you’re struggling with wasted spend, planning to scale, or just need clarity on your next steps—this is where you start.
Share your goals, markets, and monthly ad spend. We’ll review your account, highlight opportunities, and recommend a consulting plan designed for your business.
- Independent review of your campaigns with no long contracts
- Clear action plan: what to fix, what to test, and what to scale
- Direct access to a consultant with 14+ years in Google Ads
Prefer a scheduled session? Send your availability by email, and we’ll set up a Zoom or Google Meet at your convenience.