Google Ads Consulting
You have campaigns running. You have a team or an agency in place. But something is off — CPCs are rising, conversions are soft, or you simply do not trust what you are being told. That is where I come in.
Google Ads consulting is not the same as management. I do not take over your account. I bring a senior, independent perspective — audit what exists, identify what is wrong, and give you and your team the clarity and direction to fix it.
Consulting vs. Management — which one is this?
You or your team keeps running the account — I provide the expert lens
Ideal for businesses with an in-house marketer or an agency they want to hold accountable
Engagements are project-based — single audit, monthly retainer, or coaching sessions
You walk away with a written action plan — not just verbal advice on a call
Many clients save more from the first audit than the consulting fee costs
Who Google Ads Consulting Is For
Consulting works best when there is already something in place — a team, an agency, or campaigns — and you need an outside expert to assess, challenge, and improve it.
Business owners with an in-house team
Your marketing team runs the campaigns but you are not confident the strategy is right. You want a senior expert to review the account independently and tell you honestly what is working and what is not — without any conflict of interest.
Businesses unhappy with their current agency
Your agency sends reports full of CTR and impression numbers but you cannot tell whether the campaigns are actually profitable. Before you switch agencies or bring it in-house, a consulting audit will tell you exactly what the account looks like — and what needs to change.
Businesses about to scale ad spend
You are planning to increase your monthly Google Ads budget significantly. Before you scale, it is worth making sure the foundation is solid. Scaling a broken account just amplifies the waste. A pre-scale strategy session can save you lakhs in the months ahead.
Marketing managers who want to upskill
You manage Google Ads yourself and you are decent at it — but you know there are gaps. You want to learn Performance Max properly, understand Smart Bidding better, or get a senior pair of eyes on a specific problem. Coaching sessions give you the knowledge your team keeps missing.
Digital agencies wanting a senior review
Running a digital agency and hitting a ceiling on a specific client account? I offer white-label consulting for agencies — reviewing accounts, proposing strategy, and joining calls as a senior specialist. Your client relationship stays intact; you get an expert second opinion.
Businesses evaluating their first Google Ads launch
Not yet running Google Ads but thinking about starting? A pre-launch strategy session will tell you which campaign types make sense for your business, what a realistic budget looks like, what landing pages you need, and what to track before you spend a single rupee.
Consulting Formats & Pricing
Three ways to engage — depending on whether you need a one-time diagnosis, ongoing strategic input, or team upskilling.
Account Audit
One-time engagement
A thorough written review of your entire Google Ads account. I go through every campaign, ad group, keyword list, search term report, conversion tracking setup, bidding strategy, and quality scores. You receive a detailed written report with a prioritised action list — what to fix first and why.
Strategy Session
90-minute focused consultation
You come with a specific problem — a campaign that is underperforming, a bidding strategy decision, a Performance Max question, a measurement challenge. We go deep on it together. You leave with a clear direction and a written summary of what was discussed and what to do next.
Monthly Advisory Retainer
Ongoing strategic input
Your team runs the campaigns day-to-day. I provide monthly strategic oversight — reviewing performance, challenging what your team or agency is doing, and flagging issues before they become expensive problems. Best for businesses spending ₹3L+ per month on Google Ads.
All prices exclude GST. Custom scopes available — get in touch to discuss your specific situation.
What a Google Ads Audit Actually Looks Like
Most "audits" are a 10-slide deck generated by an automated tool. Yours is not. I go through your account manually, section by section, and write a specific assessment of what I find — not a generic checklist.
The output is a written document — typically 8 to 15 pages depending on account size — with findings grouped by priority. High-priority issues that are costing you money come first. Medium-priority structural improvements come next. Long-term testing opportunities come last.
The debrief call is where we go through it together. You ask questions. We agree on which fixes to implement first and in what order. You leave knowing exactly what to do — not left to interpret a report on your own.
Conversion tracking audit
I verify whether your conversion tags are firing correctly — on the right events, at the right time, with the right values. This is the most common and most expensive problem I find. A tag that fires on page load instead of form submit inflates conversions by 10–20x and causes Smart Bidding to optimise toward nothing real.
Campaign structure and account architecture
Are campaigns structured to let Smart Bidding learn? Are ad groups tightly themed or catch-all? Is the account fragmented across too many campaigns with not enough conversion volume to exit the learning phase? I assess all of this and propose a restructure where needed.
Search term and negative keyword review
I pull the full search terms report across the last 90 days and identify the irrelevant, low-intent, and brand-cannibalising queries eating your budget. In India, this is often where 30–50% of wasted spend is hiding. I provide a negative keyword list ready to implement.
Bidding strategy and target assessment
Are you on the right bid strategy for your account's maturity and conversion volume? Are your tCPA or tROAS targets set based on your actual margins or just guessed? I review your bidding configuration and compare it against your actual performance data.
Ad copy and asset quality
RSA asset ratings, headline and description variety, pinning strategy, ad extensions completeness. Ad copy is often neglected after initial setup — I check whether your ads are genuinely differentiated or just copies of each other.
Landing page alignment
I review the landing pages your campaigns point to and flag where there is a disconnect between ad messaging and page content. A strong ad sending traffic to a weak or irrelevant page is one of the most common reasons conversion rates stay low despite good keyword targeting.
Not Sure Whether You Need Consulting or Management?
They serve different situations. Here is a simple way to decide.
Choose Consulting if...
- You have an in-house team or agency running campaigns and want expert oversight
- You want to understand and improve your account — not hand it over
- You need a one-time diagnosis or a specific strategic question answered
- Your team wants to learn and build internal capability over time
Choose Full Management if...
- You have no one in-house and want campaigns managed end-to-end
- You want weekly optimisation done for you without needing to understand every detail
- Your ad spend is ₹30,000–₹30 lakh per month with no dedicated expert managing it
- You want a single accountable person doing the work, not advising on it
Common Questions About Consulting
If you are genuinely happy with measurable results — ROAS, CPL, revenue — you probably do not. But if you are happy because the reports look nice and you do not have a clear way to verify what is actually working, that is a different situation. An independent audit gives you an honest, unconflicted view. Many clients find their agency is doing a reasonable job in some areas and neglecting others — and the audit helps direct the conversation to fix that.
Only if you want me to. Some clients prefer to use the audit internally to have a more informed conversation with their agency. Others want me to join a three-way call with the agency to walk through findings together. Either way works — that decision is entirely yours. The audit belongs to you.
Read-only access to your Google Ads account and Google Analytics 4. I do not need admin access and I will not make any changes during a consulting engagement — unless you explicitly ask me to help implement specific fixes as a separate scope. For Google Tag Manager review, read access there too is helpful but not required.
5 business days from when I receive account access. For larger accounts with many campaigns and a long history, I may need one or two additional days. I do not rush audits — a quick scan is not worth your money. You will receive the written report before we schedule the debrief call, so you can read it and come prepared with questions.
Yes, and it is a natural progression. Many clients start with an audit, implement the fixes with their existing team, and then decide they want ongoing professional management rather than overseeing it themselves. If that happens, the audit cost is credited against the first month of management. There is no pressure — the consulting is complete and useful on its own.
Yes. Strategy sessions can be structured as coaching sessions for your in-house team — walking through specific topics like Performance Max governance, Smart Bidding configuration, search term management, or GA4 integration. If you want structured training rather than account review, see the Google Ads training page for group and one-on-one options in Surat.
Related Google Ads Services
Full Management
Done-for-you campaign management with weekly optimisation and reporting.
Google Ads Expert
What to look for when evaluating a Google Ads expert or auditing their work.
Google Ads Training
Structured training in Surat for business owners and marketing professionals.
Google Ads Overview
All Google Ads services, campaign types, pricing, and common mistakes.
Get an Independent View of Your Google Ads Account
Start with an account audit or a 90-minute strategy session. You will leave with a clear picture of what is working, what is not, and exactly what to fix first.
Based in Surat, Gujarat. Remote consulting for clients across India.