E-commerce SEO
that turns
organic search
into revenue.

E-commerce SEO has unique challenges that don't exist for service websites: thousands of product pages that can become duplicate content, category architecture that must map to buyer intent, faceted navigation that creates crawl budget problems, product schema and Google Merchant Center integration, out-of-stock page management, and seasonal keyword strategy. The technical complexity is significantly higher — and the keyword strategy must target transactional intent, not just informational.

Month 1 is entirely a technical sprint — crawl audit, crawl budget fix, Core Web Vitals, sitemap cleanup, product schema setup, and priority on-page optimisation for your top 20–30 category and product pages. Months 2–3: keyword strategy applied systematically, content creation begins, backlink acquisition starts. Most stores with technical issues see GSC impressions increase within 45–60 days. Ranking movement on commercial keywords typically appears in months 3–5. For a 2,000-product store, expect 6–9 months to see the full compounding effect of the organic channel.

Yes — this is a common scenario for Surat textile and D2C brands exporting globally. It requires hreflang tag implementation for multi-region targeting, separate keyword strategies for India (INR pricing, Indian buyer intent) vs international markets (USD/GBP pricing, export buyer intent), and correct currency/shipping schema on product pages. If you have a single Shopify store serving India and international customers, the technical SEO setup is more complex and I handle it as part of the Growth or Enterprise engagement.

Absolutely — and they reinforce each other. SEO product page improvements directly improve your Google Merchant Center feed quality, which improves Shopping ad performance. Google Merchant Center's Free Listings tab gives you organic Shopping placements without ad spend. Strong organic rankings for product and category keywords reduce your dependence on Shopping ads for visibility, meaning your paid budget goes further. I work alongside your Google Ads campaign (which I can also manage) rather than treating SEO and ads as separate channels.

Yes — seasonal SEO is planned 8–12 weeks ahead of the peak. Diwali, wedding season, Navratri, Republic Day sales, and New Year all have distinct keyword surge patterns in India. We create evergreen sale landing pages (not deleted after each season — they accumulate authority year over year), build backlinks to them ahead of season, and target "Diwali sarees 2025" style keywords months in advance when competition is lower. For international stores: Black Friday, Christmas, and Eid follow the same advance-preparation approach.

Algorithm recovery starts with diagnosis — matching the traffic drop date against Google's confirmed update history (Core Updates, Product Reviews Update, Helpful Content Update, Spam Update). The cause determines the fix: thin product descriptions trigger Helpful Content penalties; exact-match anchor text over-optimisation triggers Penguin; poor Core Web Vitals triggered the Page Experience update. I begin every recovery with a one-off audit to establish root cause before recommending a retainer. There is no guaranteed recovery timeline — but most stores with clear algorithmic issues see partial recovery within 3–4 months of addressing the root cause.