SEO Services built on
topical authority —
not deliverable counts.
Most SEO retainers deliver blog posts, backlinks, and rankings reports. Without a topical map — a structured content architecture that covers your entire subject domain — those outputs produce no commercial result. Vijay Bhabhor, independent SEO consultant in Surat, builds the topical map first. Everything else follows from it. Local businesses in Surat, brands across India, and agencies in the UK, USA, and Australia have used this approach to shift organic from zero to their primary acquisition channel.
The engagement starts with a paid discovery audit — ₹50,000 · $600 USD · £450 GBP · AUD $750. Scope, deliverables, and success metrics agreed in writing before any retainer begins. View pricing →
Why most SEO investments fail
Your competitors are not outranking you because they have a bigger budget.
They are outranking you because they own the topic.
The problem with how most SEO is sold
Most SEO retainers deliver individual outputs — blog posts, backlinks, a monthly rankings report. These outputs are not wrong. They are incomplete. Google's ranking algorithm evaluates topical authority — the degree to which your website covers an entire subject domain comprehensively. A business that publishes one product page and three blog posts does not rank above a competitor who has built a complete content ecosystem answering every question a buyer asks from awareness to purchase.
Concrete example: A Surat saree brand publishing product pages for "buy georgette saree online" without the surrounding topical architecture — fabric education, occasion guides, care instructions, wholesale vs retail comparisons — is asking Google to rank a single page in isolation. A competitor with the complete content ecosystem owns the topic. The single page loses. Not because of budget. Because of architecture.
The solution is a topical map — a structured inventory of every subject, sub-topic, and query in your business's knowledge domain, built before a single page is written or optimised. Every content decision and every page optimisation for the duration of an engagement is governed by that map. Without it, SEO is guesswork with a monthly invoice attached.
The 2026 layer on top of the existing problem
Google AI Overviews now appear on more than 40% of commercial searches. A business owner in the UK searching for "best Shopify SEO agency" or a retailer in Surat searching for "how to rank my saree business" increasingly sees an AI-generated summary before a single organic result. Websites not optimised for generative engine visibility — through schema markup, topical coverage, and entity clarity — are invisible at the top of the page even when they rank positions 1 through 5.
The businesses appearing in AI Overviews are the ones that built topical authority before AI Overviews became the default surface. The businesses that built shallow content and paid links are being filtered out of both traditional SERPs and AI-generated results simultaneously. The gap is widening. How AI Overviews affect your SEO strategy is covered in full below →
"The difference between an SEO consultant who builds search demand and a vendor who manages a to-do list is whether they start with a topical map or a deliverable count."
Every engagement here begins with the topical map — before any retainer is signed, before any page is touched, before any link is placed. The discovery audit establishes the map. Everything else follows from it.
What this approach produces
Surat · Saree D2C
6 months0 → 2,800
Monthly organic visitors from zero. Starting point: no GSC setup, no sitemap, 47 crawl errors. Topical map built around fabric type, occasion, and buyer intent.
Full case study →India · Ecommerce · Shopify
14 months4.2×
Organic revenue growth. Category architecture rebuilt around buyer-intent clusters. Faceted navigation crawl budget fixed. 340% organic traffic increase.
Full case study →UK · Agency · White-Label
14 weeks3 → 4
Client accounts retained and grown. First page 1 rankings across all 3 accounts within 14 weeks. All 3 clients renewed. One new account added at month 6.
Full case study →73%
of B2B buyers complete more than half their research on Google before contacting a vendor. Your organic visibility is your first sales conversation — whether you are present for it or not.
The methodology that solves this is specific and documented.
Every engagement begins with a topical map constructed for your vertical. The four-step process — technical foundation, topical map, intent-based content architecture, authority building — is described in full in the next section.
SEO services by client type
The SEO problem a Surat textile brand faces is not the same problem a UK agency faces.
The methodology is the same. The topical map is built for your situation.
Local · Surat & Gujarat
Surat businesses that need to own their local search market — before a competitor does
Textile manufacturers, saree brands, diamond traders, real estate developers, and coaching institutes in Surat are competing for buyers who search in Gujarati, Hindi, and English. A generic SEO agency from outside Gujarat does not understand that "saree wholesale Surat" and "surat ma saree" are the same commercial intent in two languages — and that ranking for only one of them misses half the market.
Topical map built for Surat industries — fabric type, occasion, wholesale vs retail intent for textile; locality, property type, buyer vs investor for real estate; exam names and location for coaching
Google Business Profile + local pack ranking — citation building across Justdial, Sulekha, IndiaMart, and Surat-specific directories. NAP consistency across all platforms
Gujarati + Hindi search query targeting — keyword research across all three languages for every commercial intent cluster
Direct communication — WhatsApp + email — no account manager between you and the person doing the work
Result: Surat saree D2C brand
Zero organic traffic → 2,800 monthly visitors · 31 page 1 keywords — 6 months. Starting point: no GSC, no sitemap, 47 crawl errors. See case study →
Pan-India · All cities
Indian brands spending on Google Ads with zero organic traffic — and no plan to change that ratio
Most Indian startups, ecommerce brands, and SaaS companies are 100% dependent on paid search. Every acquisition cost disappears if the budget pauses. The opportunity here is specific: Indian search behaviour for high-value commercial keywords is significantly less competitive than UK or US equivalents — meaning topical authority built now compounds faster and with less resistance than it would in Western markets.
Topical authority strategy for national keywords — full content cluster architecture mapped across informational, commercial, and transactional intent for your vertical
Ecommerce SEO — Shopify and WooCommerce — category page architecture, product schema, faceted navigation crawl control, buyer-intent content clusters
Google Ads data integration — paid search conversion data used to prioritise the SEO topical map targets, reducing blended cost per acquisition over 12–18 months
Technical SEO for high-traffic sites — crawl budget, Core Web Vitals, schema markup, and indexation health at scale
Result: India ecommerce · Fashion D2C · Shopify
340% organic traffic growth · 4.2× revenue from organic search — 14 months. Category architecture rebuilt, faceted navigation fixed, topical content cluster built around buyer intent. See case study →
UK · USA · Australia · Canada
Agencies whose junior team is stretched — and businesses that cannot justify a £45,000/year UK SEO hire
UK, US, and Australian digital agencies that have won SEO accounts they lack the senior capacity to execute well. And businesses in those markets that need senior-level SEO work but cannot justify the salary cost of an in-house hire. Both situations have the same solution: a senior SEO partner in India — same tools, same methodology, 60% lower cost, and a timezone that puts responses in your inbox before your working day ends.
Full white-label delivery — NDA signed before any client data is shared. Reports carry your branding. I never contact your clients. You sell, I deliver
Timezone that works — 9am UK = 2:30pm IST — a brief sent at the start of your working day is answered before your lunch. US morning = IST evening
60% lower cost than a UK or US in-house senior SEO — £750/month Growth retainer vs £45,000–£60,000/year salary. Multiple client accounts managed simultaneously
Topical authority strategy for UK/US/AU verticals — same methodology applied to international markets. Ahrefs, SEMrush, Screaming Frog, GA4, Looker Studio — all the tools you expect
Result: UK digital agency · white-label · 3 client accounts
First page 1 rankings across all 3 accounts in 14 weeks. All 3 clients renewed at 6 months. Agency added a 4th account. 60% cost saving vs UK senior hire. See case study →
Whichever type of client you are — the engagement starts the same way.
A paid discovery audit establishes your site's specific gaps, the topical map opportunity in your vertical, and a prioritised action plan. Scope and deliverables are agreed in writing before any retainer begins.
The methodology behind the results
SEO built on topical maps.
Not on monthly deliverable lists.
What a topical map is — and why it is not keyword research
Keyword research finds individual terms. A topical map finds the complete knowledge domain that Google expects a credible website in your category to cover. The difference is architectural. One produces a list of pages to optimise. The other produces a system where every page has a role — authority-builder, traffic-driver, or conversion-engine — and internal linking connects them into a single compounding structure.
For a Surat saree brand: the topical map covers fabric type (georgette, chiffon, silk), occasion (wedding, festival, casual), and buyer intent (wholesale, retail, D2C). Informational queries — "how to identify quality georgette fabric" — build topical authority. Commercial queries — "wholesale georgette saree Surat" — drive leads. Transactional queries — "buy pure georgette saree online" — drive sales. All three layers must exist for any one of them to rank competitively.
How search intent classification drives the content architecture
Every query a buyer searches sits in one of three intent stages. Getting the classification wrong is how informational content cannibalises commercial pages — and how commercial pages fail to rank because they have no informational support structure around them.
"How does faceted navigation affect crawl budget on Shopify" — builds topical authority. Ranks faster. Feeds domain trust that lifts commercial pages.
"Best SEO consultant for ecommerce India" — consideration stage. Needs comparative depth, E-E-A-T signals, case studies, and topical authority already established.
"Hire SEO expert Surat" — conversion stage. Cannot rank without the informational and commercial layers supporting it from above in the topical architecture.
What this looks like in practice
A Surat saree manufacturer applying this methodology — starting from zero organic traffic, no GSC setup, 47 crawl errors — reached 2,800 monthly organic visitors and 31 page 1 keywords in 6 months. A Shopify fashion brand applying it over 14 months achieved 4.2× organic revenue growth. The methodology is the same. The topical map is different for every vertical.
In SEO since 2009 — topical authority methodology applied across 50+ websites in India, UK, USA, and Australia
How the methodology is executed — in order
Technical foundation — before anything else
Crawlability, indexation health, Core Web Vitals (LCP, INP, CLS), schema markup, and canonical architecture audited and repaired in a month 1 sprint. Content built on a technically broken foundation will not rank — regardless of how good the topical map is. This is where most sites see the fastest early ranking movement.
Topical map construction
Every topic, sub-topic, and query in your industry's knowledge domain inventoried and mapped. Gaps between what you currently publish and what search demand requires are identified and prioritised by commercial value and ranking velocity. This map governs every content and optimisation decision for the duration of the engagement.
Intent-based content architecture
Pages optimised and created by intent stage — not by arbitrary categories. Informational pages build authority and feed organic discovery. Commercial pages convert that authority into enquiries. Transactional pages close. Internal linking architecture connects all three layers into a single compounding ranking system.
Authority building and compounding
Backlink acquisition targets contextually relevant domains that reinforce topical authority in your vertical — not generic Domain Rating targets. Every link disclosed before placement. Each link acquired is a permanent equity asset. Rankings compound month on month rather than resetting when budgets stop. This is what makes SEO a long-term asset rather than a monthly expense.
Each of these four steps maps to a specific service. The discovery audit establishes the technical baseline. The topical map and keyword strategy service builds step 2. On-page optimisation executes step 3. Link building delivers step 4.
See every service and what it deliversWhat I deliver
Every layer of SEO —
built around your topical authority.
Each service below is not a standalone deliverable — it is a layer in a compounding system. Technical SEO makes the foundation crawlable. The topical map determines what to build on it. On-page optimisation executes the map. Content and links compound the authority. Reporting verifies what is working.
Discovery SEO Audit
A 60+ point audit that gives you a complete picture of your site's technical health, topical coverage gaps, keyword positioning, backlink profile, Core Web Vitals, and competitor landscape — before committing to any retainer. Delivered in 5–7 business days as a prioritised action roadmap with three priority tiers: critical, important, and optimisation.
₹50,000 · $600 USD · £450 GBP · AUD $750 — flat fee
Technical SEO — Foundation Sprint
Google cannot rank or cite pages it cannot crawl and index correctly. The technical sprint in month 1 resolves crawl errors, redirect chains, canonical problems, XML sitemap submission, robots.txt, schema markup implementation, and Core Web Vitals (LCP, INP, CLS). This is where most sites see the fastest early ranking movement — because Google re-crawls and indexes correctly for the first time.
Topical Map & Keyword Strategy
The topical map is a structured inventory of every subject, sub-topic, and query that exists in your business's knowledge domain — organised by search intent (informational, commercial, transactional) and prioritised by commercial value. It governs every content decision and every page optimisation for the duration of the engagement. Keyword-to-page mapping eliminates cannibalisation. Competitor gap analysis identifies where they rank and you do not.
On-Page SEO Optimisation
Systematic optimisation of priority pages in order of commercial value — never in arbitrary order. Title tags, meta descriptions, heading hierarchy, content depth, internal linking architecture, LSI keyword integration, E-E-A-T signals, and schema markup. Pages are optimised to match the intent classification in the topical map — commercial pages for transactional queries, informational pages for awareness queries. Google Search Console monitored weekly for CTR and indexation changes.
Local SEO — Surat, Gujarat & India
Google Business Profile complete optimisation, local citation building across Justdial, Sulekha, IndiaMart, and industry-specific directories, NAP consistency, Google Maps local pack ranking, review acquisition strategy, and location-specific landing pages. Specialist knowledge of Surat's textile, diamond, and real estate industry search behaviour — the queries, the buyer intent, and the competitive landscape.
E-commerce SEO — Shopify & WooCommerce
Category page architecture built around buyer-intent keyword clusters. Product page optimisation with Product schema for Google Shopping eligibility. Faceted navigation crawl control — the single most common crawl budget killer on Shopify and WooCommerce sites. Duplicate content management across variant pages. A Shopify D2C fashion brand grew 4.2× organic revenue over 14 months using this approach.
Link Building & Off-Page Authority
Every backlink is disclosed before placement — domain name, Domain Rating, monthly traffic, anchor text, and relevance rationale. Ethical acquisition via guest posting, digital PR, broken link reclamation, and resource page outreach. Competitor backlink gap analysis using Ahrefs to find where they have authority you do not. No PBNs, no link farms, no shortcuts that cannot survive the next algorithm update.
White-Label SEO for Agencies
UK, US, and Australian agencies outsource SEO delivery here when their junior team is stretched across too many accounts. NDA signed before any client data is shared. Monthly reports carry your agency's branding — not mine. I never communicate directly with your clients. You sell, I deliver. Agencies using this arrangement typically save 60% versus hiring a senior SEO in-house and retain clients at a significantly higher rate because results improve.
SEO Consulting & Strategy Advisory
For businesses with an in-house SEO team or existing agency that needs a senior strategist — not an executor. One-off topical map audits, quarterly SEO roadmaps, algorithm penalty recovery, and ongoing advisory. You keep your execution team. I give them the strategy, the priority order, and the oversight that stops them working on the wrong things.
Also available
Google Ads — Search, Shopping & Performance Max
Google Ads campaigns managed as a standalone service or alongside SEO. When both channels run under one person, paid search conversion data directly informs the SEO topical map — and organic rankings progressively reduce CPC pressure on paid. Most clients running both see lower blended cost per acquisition within 6 months.
The channel decision
Google Ads traffic stops the moment you stop paying.
Organic traffic compounds the moment you stop ignoring it.
Most businesses that reach this page are already running Google Ads — spending ₹30,000–₹2,00,000/month ($400–$2,500 USD · £300–£2,000 GBP) and generating zero organic traffic. That means 100% of their digital acquisition cost disappears the moment their billing pauses. This section explains the compounding case for SEO — and why both channels, run together, produce better outcomes than either alone.
The paid-only trap
A business spending ₹50,000/month ($600 USD · £450 GBP) on Google Ads generates traffic while the budget runs. Pause the campaign — traffic stops instantly. CPC for commercial keywords rises every quarter as more advertisers enter the auction. After 24 months of ad spend, the business owns no search asset. It has rented eyeballs, not built an audience.
The verticals where this trap is most common: ecommerce brands on Shopify bidding on product keywords. Saree and textile D2C brands running Google Shopping. SaaS companies spending on high-intent comparison terms. Real estate developers in Surat running local search campaigns. All legitimate uses of paid search — but none of them building anything permanent.
For UK and US markets the cost is sharper. Commercial keywords in legal services, finance, and competitive ecommerce cost £8 to £40 per click. A business generating 300 enquiries per month from paid search can be paying £2,400 to £12,000 for traffic that disappears if a single payment fails.
Paid search is a distribution channel, not a brand asset. It is the right tool for product launches, seasonal promotions, and testing new markets. It is not a sustainable acquisition strategy for a business that wants to reduce dependency on media spend over time.
The SEO compounding model
An SEO investment builds domain authority, topical trust, and content equity that appreciates in value over time. A page that reaches page 1 continues generating traffic in month 18 without incremental cost. A backlink placed in month 3 continues passing authority in month 36. The asset accumulates — it does not reset when a billing cycle ends.
The cost per acquisition from organic search drops every month as the asset base grows. A Surat saree brand went from zero organic traffic to 2,800 monthly visitors in 6 months — all from topical map and technical SEO work done in months 1–3. A Shopify fashion brand achieved 4.2× organic revenue growth over 14 months of compounding SEO. In both cases the marginal cost of an additional organic visitor was approaching zero by month 6.
The correct framing for the budget conversation: not "how much does SEO cost per month" but "what is the value of owning a self-compounding traffic asset that generates qualified search demand without incremental media spend." For any business with a customer lifetime value above ₹15,000 / $200 / £150, the return mathematics are straightforward once the compounding begins.
Most importantly — organic rankings do not disappear when you pause. If the retainer ends after month 12, the topical authority, backlinks, and content equity built during that period continue to generate traffic and leads. The asset belongs to your domain, not to the engagement.
The practical answer for most businesses
Run Google Ads for immediate revenue while SEO builds the organic asset that progressively reduces your dependency on ad spend. The goal is to shift the acquisition ratio until organic carries 50–70% of monthly enquiries and paid search is used for acceleration — not survival. Most businesses reach that ratio between months 9 and 18 of consistent SEO investment.
Use Google Ads conversion data — specifically which search terms generate the highest-intent leads at the lowest cost — to prioritise the SEO keyword targets. Paid search tells you what buyers search immediately before they purchase. SEO then captures that same intent at zero marginal cost per click.
Typical acquisition ratio shift
Illustrative. Actual ratio depends on vertical, competition, and starting domain authority.
Both channels managed by one person
Google Ads + SEO — integrated strategy, single point of contact
Google Ads campaigns are also managed as a standalone service — Search, Shopping, and Performance Max. When both channels are run by the same person, the keyword intelligence from paid search directly informs the SEO topical map, and the organic rankings reduce the CPC pressure on paid. Most clients running both see lower blended cost per acquisition within 6 months.
Industries & verticals served
The topical map for a saree brand looks nothing like the topical map for a SaaS company.
That distinction is the work.
Generic SEO agencies apply the same keyword research template to every client regardless of vertical. The topical map for a Surat textile brand must be built around fabric type (georgette, chiffon, silk), occasion (wedding, festival, casual), and buyer intent (wholesale, retail, D2C) — not a standard ecommerce keyword list. A coaching institute in Surat needs a topical map built around exam names, subject clusters, and location-based study intent. A UK SaaS company needs one built around job-to-be-done queries, comparison intent, and integration-specific searches. The industry determines the topical architecture. The topical architecture determines whether the SEO compounds.
Surat & Gujarat specialist
Textile & saree D2C
Fabric type · occasion · wholesale vs retail intent
Diamond & jewellery
Certification queries · occasion · B2B export intent
Real estate
Locality · project type · buyer vs investor intent
Coaching institutes
Exam names · subjects · Surat location intent
Pan-India verticals
E-commerce (Shopify)
Category architecture · product schema · buyer intent
SaaS & tech startups
Job-to-be-done · comparison · integration queries
Healthcare & clinics
Symptom · procedure · location-based trust queries
Manufacturing & B2B
Specification queries · supplier intent · trade B2B
International markets · UK · USA · Australia
Professional services
Expertise queries · location · trust-first buyer journey
E-commerce (global)
International category architecture · hreflang · schema
UK · USA · Australia · Canada · Agencies
White-label SEO delivery for digital agencies
Full white-label — NDA signed, reports in your branding, zero direct client contact. You sell, I deliver. Used by UK, US, and Australian agencies to add senior SEO capacity without adding headcount. Multiple client accounts managed simultaneously.
Industry-specific topical maps have been built and executed for clients across these verticals — including a Surat saree brand that grew from zero to 2,800 monthly organic visitors in 6 months, and a Shopify fashion brand that achieved 4.2× organic revenue growth over 14 months. See the case studies →
Why an independent consultant over an agency
The person you speak to is the person who does the work
At agencies, a senior closes the sale and a junior executes the retainer. The person who audited your site during the pitch is often not the person who touches it after month 1. Here, Vijay Bhabhor — 16 years in SEO since 2009 — audits your site, builds the topical map, executes the on-page optimisation, and reports to you directly. Every month.
Reported on revenue and leads — not just rankings
Position 1 for a keyword with zero search volume is not a result. Every keyword target is mapped to real Search Console impressions data and Ahrefs volume before it enters the strategy. Monthly Looker Studio reports track organic sessions, conversions, and revenue attribution from GA4 — not a proprietary dashboard only I can see.
WhatsApp and email — direct, no account manager relay
You message directly on WhatsApp (+91 9274350779) or email. No ticket system, no account manager who has to ask someone else. For UK and Australian clients, IST working hours overlap with UK mornings and AU business hours — response within 4 hours during working days.
Senior-level strategy at 60–70% lower cost than a UK or US agency
A UK agency charges £1,500–£3,500/month for the same scope of work — billed at senior rates, executed by juniors. The Growth retainer here is £750/month. The same tools (Ahrefs, SEMrush, Screaming Frog, GA4, Looker Studio), the same methodology (topical authority, technical sprint, entity-based on-page), and the same senior-level execution — without the London office overhead.
£750
Growth / GBP
$950
Growth / USD
A$1,300
Growth / AUD
One more thing worth saying directly. Most business owners who reach this point on the page have already spent money on SEO that did not produce results. The five specific failure patterns — and what this engagement does instead — are addressed in the section below.
Why previous SEO investments often fail — and what is different hereThe objection worth addressing directly
You have probably already paid for SEO that did not work.
Here is the specific reason — and the specific difference.
Most business owners who contact me have already spent money on SEO. The results were invisible, short-lived, or — in the worst cases — followed by a Google penalty that wiped rankings they already had. This is not bad luck. It is a predictable outcome of how most SEO is sold and delivered. Understanding the pattern makes the difference easier to evaluate.
In SEO since 2009 — every major Google algorithm shift navigated firsthand across 50+ client websites
What failed SEO looks like — and why it fails
Backlinks with no source disclosure
Packages selling "50 backlinks per month" with no domain names, no DR, no anchor text strategy. These are link farms. Google's Penguin-era algorithm detects unnatural link profiles — penalties from this work can take 12–18 months to recover from and wipe rankings that took years to build.
Content published without a topical map
Individual blog posts with no architectural relationship to your commercial pages. They may rank for something — but without a topical map connecting informational traffic to commercial intent, that traffic never converts. The posts are islands, not a system.
Rankings reports for keywords nobody searches
Position 1–3 for zero-volume terms that generate no impressions and no clicks in Search Console. The report looks impressive. The business generates nothing. Keyword volume and commercial intent must be verified in GSC and Ahrefs — not taken from the agency's proprietary dashboard.
Audits that list 200 issues with no priorities
A 200-issue audit with no priority weighting is not a deliverable — it is a burden transfer. Your developer cannot act on 200 undifferentiated issues. The real problems stay unfixed while the agency claims the audit is complete.
No access to your own Search Console data
If you cannot verify organic traffic independently — in your own GSC and GA4 accounts — you are trusting a dashboard the agency controls. You have no way to validate whether the numbers are real.
What this engagement does instead — specifically
Scope agreed in writing before the first invoice
The discovery audit (₹50,000 / $600 / £450 / AUD $750) is delivered first. A scope call follows. Deliverables, timeline, and success metrics are confirmed in writing before any retainer begins. You know exactly what happens in week 1, week 2, and month 1 — before committing to anything.
Every backlink disclosed before placement
Domain name, Domain Rating, monthly traffic, anchor text, and relevance rationale — shared before the link is placed, not reported after. You approve the link or you do not. No link farm, no PBN, no shortcut that cannot survive a future algorithm update.
Keywords verified in GSC and Ahrefs — not a proprietary dashboard
Every keyword target is mapped to real Search Console impressions data and Ahrefs search volume. No vanity keywords, no zero-volume terms, no inflated metrics. The numbers you see in monthly reports are the same numbers you can verify yourself in your own accounts.
Technical audit in three priority tiers
Critical (fix this week) · Important (fix this month) · Optimisation (fix when resourced). Your developer gets an executable list, not a 200-issue dump. The highest-impact technical issues are addressed in the month 1 sprint — where the fastest early ranking movement typically comes from.
GSC access shared and independently verifiable from day one
Google Search Console and GA4 access verified and shared at the start of every engagement. Every organic session, every keyword impression, every CTR figure in monthly Looker Studio reports is a number you can cross-check yourself — in the same Google account you already own.
Want to see the exact month-by-month process?
Every step — from the discovery audit through topical map construction, technical sprint, on-page optimisation, content creation, link building, and monthly reporting — is documented in the process section below. No mystery boxes.
The engagement process
No mystery boxes.
Here is exactly what happens — month by month.
Every engagement starts with a paid discovery audit before any retainer begins. You know what I am doing, why, and what to expect at every stage. Most sites see directional ranking movement within 60–90 days when the technical foundation is correctly established in month 1.
Scope varies by package
Foundation — 10 pages/month, 3 backlinks, 30-min monthly call
Growth — 20+ pages/month, 2 content pieces, 6–8 backlinks, bi-weekly calls
Authority — unlimited scope, 4+ content pieces, 12–15 backlinks, weekly reporting
Discovery audit & scope call
A 60+ point audit of your website using Google Search Console, Screaming Frog, Ahrefs, and PageSpeed Insights. Technical health, current keyword positions, topical coverage gaps, backlink profile, Core Web Vitals, and competitor positioning — all reviewed. Delivered in 5–7 business days as a prioritised action roadmap. A scope call follows to agree deliverables, timeline, and success metrics in writing before the first retainer invoice.
Topical map & keyword strategy
Complete topical map constructed for your vertical — every subject, sub-topic, and query that exists within your business's knowledge domain, inventoried and prioritised by commercial value. Intent-driven keyword research across Ahrefs and SEMrush: search volume, keyword difficulty, CPC as a commercial value signal, and SERP feature analysis for every target keyword. Keyword-to-page mapping eliminates cannibalisation. Competitor gap analysis identifies where they rank and you do not. This map governs every piece of content and every optimisation decision for the duration of the engagement.
Technical SEO sprint
All critical technical issues resolved using the three-tier priority system established in the audit — critical fixes first, important fixes second, optimisation third. Crawl errors, redirect chains, canonical problems, XML sitemap submission, robots.txt, schema markup implementation (FAQ, Article, Product, LocalBusiness, Organisation), and Core Web Vitals improvements. Technical SEO is the foundation — content and links built on top of a broken technical infrastructure will not rank. This sprint is where the fastest early ranking movement typically comes from, as Google re-crawls and indexes correctly for the first time.
On-page optimisation — priority pages first
Systematic on-page optimisation of priority pages in order of commercial value and ranking potential — title tags, meta descriptions, heading hierarchy, content depth, internal linking architecture, LSI keyword integration, E-E-A-T signals, and schema markup. Pages are never optimised in arbitrary order. Google Search Console monitored weekly for indexation status and CTR changes. Foundation package: up to 10 pages/month. Growth package: 20+ pages/month. Authority: unlimited scope.
Content creation & topical authority expansion
New SEO content created for target keyword clusters defined by the topical map — pillar pages for each major topic node, supporting cluster articles for sub-topics, and local landing pages where applicable. Content is written to own specific topic nodes and funnel informational search demand toward commercial pages. Parallel ethical link building via guest posting, digital PR, and local citation development. Every backlink disclosed before placement — domain, DR, traffic, anchor text, and relevance rationale. No PBNs, no link farms, no shortcuts. Growth package: 2 content pieces + 6–8 backlinks/month. Authority: 4+ content pieces + 12–15 backlinks/month.
Monthly reporting & strategic review
Monthly Looker Studio dashboard pulling data from Google Analytics 4 (organic sessions, conversions, revenue attribution), Google Search Console (keyword ranking movements, impressions, CTR, index coverage), and Ahrefs (Domain Rating progression, backlinks acquired, keyword position tracking). Every number in the report is independently verifiable in your own GSC and GA4 accounts — not a proprietary dashboard only I can see. Monthly strategy call covers what moved, what needs adjustment, and what to prioritise next. Authority and white-label clients receive weekly reporting in their own format.
Ready to see what your site needs?
Start with the discovery audit. You get a 60+ point report, a prioritised action roadmap, and a clear recommendation — before committing to any retainer. Most clients use it to decide on the right package. Some use it to brief their internal team.
SEO services built for 2026 search
Google AI Overviews do not replace
good SEO — they reward it.
When Google generates an AI Overview, it selects content from websites it already trusts as authoritative on that topic. The selection criteria — entity clarity, structured data, content depth, topical coverage — are the same signals that drive traditional organic rankings. The threshold is simply higher. Every service in this engagement is built to meet that threshold, not as a separate "AI SEO" add-on, but as the baseline for how SEO should be done in 2026.
What each service builds toward
Technical SEO → crawlability & indexation
Google cannot rank or cite content it cannot crawl and index. Core Web Vitals, XML sitemap, robots.txt, redirect chains, and canonical architecture — resolved before anything else. This is the prerequisite for every ranking signal that follows.
Topical map → complete subject coverage
Google rewards websites that cover an entire subject domain, not just individual keywords. The topical map identifies every question a buyer asks across their journey — and builds the content architecture that answers all of them before competitors do.
Schema markup → AI-parseable structure
FAQ schema, Article schema, Organisation schema, Product schema, and LocalBusiness schema are implemented on every relevant page. Structured data is how Google's AI systems understand what your content is about — without it, your pages are text. With it, they are answers.
E-E-A-T signals → trust & authority
Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality rater framework and the foundation for AI Overview citation eligibility. Author signals, entity disambiguation, backlink profile, and content accuracy all contribute. These signals are more important in 2026 than at any point previously.
What this unlocks in search
Google AI Overviews
Citation in AI-generated answers — brand visibility before a single click
For B2B businesses and service providers, appearing in AI-generated answers is the 2026 equivalent of appearing in the local pack — it signals credibility to buyers who are actively researching before they contact anyone. The businesses that appear here invested in topical authority, structured data, and content depth before AI Overviews became the default surface. That investment window is still open — but it is narrowing.
What earns citation
Content depth · topical coverage · schema markup · E-E-A-T · entity clarity
What gets filtered out
Shallow content · keyword stuffing · paid links · thin pages · crawl errors
What changes in 2026 — and what never did
Changes — adapt now
Clicks concentrate on top-3 organic results and AI-cited sources — position 4–10 traffic is declining
Zero-click searches rise for informational queries — brand visibility in AI answers is valuable without the click
Schema markup moves from optional to essential infrastructure — unstructured pages lose citation eligibility
Content depth and topical coverage outweigh keyword density — thin pages are being actively filtered out
Never changed — still foundational
Technical health — crawlability and indexation are the prerequisite for any visibility, organic or AI
E-E-A-T — demonstrated experience, expertise, and trustworthiness are more important, not less
Backlink quality — editorial links from relevant, authoritative domains remain a primary authority signal
Search intent alignment — content matching why someone searches outperforms content matching only what
The gap between authoritative and non-authoritative sites is widening faster in 2026 than at any point in the previous decade.
Businesses that invested in topical authority, structured data, and content depth before AI Overviews emerged are now being cited in them. Businesses that invested in shallow content and paid links are being removed from both traditional SERPs and AI-generated results simultaneously. The best time to build genuine search authority was three years ago. The second best time is now.
Organic results delivered
What changes when SEO is built
on topical authority — not task lists.
Every result below started with a discovery audit that identified the specific gap costing that business organic revenue. The services used, the timeline, and the outcome are documented so you can judge relevance to your own situation — not just be impressed by a number.
50+
Websites audited and actively ranked across India, UK, USA, and Australia
80+
Page 1 keyword positions delivered for clients across competitive verticals
340%
Average organic traffic growth within 12 months across ecommerce clients
16 yrs
In SEO since 2009 — every major Google algorithm shift navigated firsthand
Surat · Textile / Saree D2C
Local manufacturer to national D2C brand — built from zero organic presence
The problem
Zero organic traffic. No Google Search Console setup. No sitemap. 47 crawl errors preventing Google from indexing product pages. A competitor in the same Surat market ranking for every fabric-type and occasion-based search query the brand should have owned.
What was done
Month 1: Technical sprint — GSC configured, sitemap submitted, 47 crawl errors resolved, Core Web Vitals fixed. Month 2: Topical map built around fabric type (georgette, chiffon, silk), occasion (wedding, festival, casual), and buyer intent (wholesale, retail, D2C). Month 3–6: On-page optimisation of 60+ product and category pages, local SEO for Google Maps ranking in Surat, 3 backlinks/month from textile and fashion publications.
0 → 2,800
Monthly organic visitors
31
Page 1 keywords
India · Ecommerce · Fashion
Shopify D2C brand — organic revenue from near-zero to primary acquisition channel
The problem
60+ crawl errors on product pages. Faceted navigation generating thousands of duplicate URLs consuming crawl budget on pages Google should never index. Category pages with no keyword targeting — just brand names and product codes. Organic traffic existed but was not converting because it was landing on informational pages with no commercial intent path.
What was done
Month 1–2: Crawl errors resolved, faceted navigation crawl control implemented via robots.txt and canonical tags, crawl budget redirected to commercial pages. Month 3–6: Category page architecture rebuilt around buyer-intent keyword clusters (style, occasion, price point, fabric). Product schema markup added for Google Shopping eligibility. Month 7–14: Topical content cluster built — pillar pages for each major category, supporting articles capturing early-stage search demand and funnelling to product pages. 6–8 contextual backlinks per month from fashion and lifestyle publications.
4.2×
Revenue from organic search
340%
Organic traffic growth
UK · Digital Agency · White-Label
Agency adds senior SEO delivery capacity — without adding headcount
The problem
A UK agency had won 3 SEO client accounts it lacked the in-house capacity to execute at senior level. Their two junior SEOs were stretched across 12 accounts. Client results were inconsistent, renewal risk was rising on all three accounts, and hiring a senior UK SEO specialist would cost £45,000–£60,000/year in salary alone — before tools and management overhead.
What was done
NDA signed before any client data was shared. Full discovery audit on all 3 accounts in week 1. Branded monthly reports delivered in the agency's own template — client never knew the work came from India. Weekly update emails in agency format. By week 14, all three client accounts had at least one page 1 ranking on a target commercial keyword. By month 6, the agency renewed all three contracts and added a fourth account to the white-label arrangement.
14 wks
First page 1 rankings across all 3 client accounts
3 → 4
Client accounts — all renewed, one new added at month 6
What realistic SEO timelines look like — and why they vary
Sites with existing domain authority and clean technical foundations typically see ranking movement within 60–90 days. Sites starting from zero — no GSC, crawl errors, no backlink profile — need month 1 purely for infrastructure repair before rankings can compound. Competitive national keywords take longer than local or low-competition terms. Ecommerce sites with large product catalogues have different leverage points than service businesses or SaaS. Every engagement begins with a discovery audit that sets specific, honest timelines for your domain — not generic industry averages.
Investment & scope
Senior-level SEO strategy.
Without agency overhead.
A UK or US agency charges £1,500–£3,500/month for this scope — billed by a senior, executed by a junior. Here, the person you speak to is the person who does the work. Every engagement begins with a paid discovery audit. No lock-in beyond month 3.
Foundation
For businesses entering organic search seriously for the first time — or recovering from years of neglect. This tier fixes what is broken, maps what is possible, and builds the technical and on-page infrastructure that everything else compounds on.
₹45,000 / month
What changes for your business
Right for: local businesses, new websites, low-to-medium competition niches entering organic search for the first time.
Start with FoundationGrowth
For businesses that are past fixing basics and ready to compete for their category. This tier builds the topical authority architecture that compounds month on month — turning your site into the most complete resource in your vertical, not just another ranked page.
₹85,000 / month
What changes for your business
Right for: ecommerce brands, national-competition businesses, SaaS, and D2C brands ready to build a compounding organic asset.
Start with GrowthAuthority
For high-traffic sites, agencies outsourcing SEO delivery, and businesses in competitive verticals where owning the category — not just ranking in it — is the commercial goal. Scope is built around your situation, not a fixed deliverable list.
From ₹1,35,000 / month
What changes for your business
Right for: high-traffic sites, competitive verticals, UK/US/AU agencies outsourcing senior SEO delivery.
Let's Scope Your ProjectNo lock-in after month 3. Stay because results justify it — not because a contract forces it.
Google Search Console access from day one. Every traffic number is independently verifiable — not a proprietary dashboard.
Month-one deliverables agreed in writing before any payment. You know exactly what happens in week 1, 2, and 4.
Start here — Discovery SEO Audit
₹50,000 · $600 USD · £450 GBP · AUD $750
A 60+ point audit covering technical health, topical authority gaps, keyword opportunities, backlink profile, Core Web Vitals, and competitor positioning — delivered in 5–7 business days as a prioritised action roadmap. Most clients use it to decide whether to proceed with a retainer. Some use it to brief their internal team. Either way, you leave with a clear picture of exactly what your site needs and why.
Common questions
Everything you need to know
before hiring an SEO consultant.
Yes — and the businesses asking this question are the ones who stand to gain most from acting on it now. Google AI Overviews draw their content from websites Google already considers authoritative. If your website ranks on page 1 for a query, it is a candidate for AI Overview citation. If it ranks on page 3, it is not. AI Overviews have increased, not decreased, the commercial value of being in the top 3 organic positions — because the content gap between position 1 and position 6 is now larger than ever. Businesses that invest in topical authority now are building the infrastructure that AI search amplifies. Businesses that do not are being filtered out of an increasingly larger share of search results.
For most businesses, yes — the two channels serve different timelines. Google Ads delivers immediate, controllable traffic while SEO builds the organic asset that eventually reduces your dependency on ad spend. The correct approach is to use Google Ads data — specifically which search terms convert at the highest rate — to prioritise your SEO keyword targets. Ads tell you what buyers search before they purchase. SEO then captures that same intent at zero marginal cost per click. The businesses that scale most efficiently combine both channels in the first 12 months and progressively shift budget from paid to organic as SEO compounds.
Traditional SEO optimises individual pages for individual keywords. Topical authority SEO builds a complete content ecosystem that covers every meaningful question within your subject domain — so Google recognises your website as the most comprehensive, credible resource on your topic. The practical difference: traditional SEO gets you rankings for individual pages that can disappear with a single algorithm update. Topical authority gets you rankings for an entire subject area that compound over time, because Google's trust in your domain as a whole increases every time you add a credible, well-structured piece to the topic cluster. It is the difference between renting a position and owning the territory.
Most websites see initial movement — improved crawlability, indexation, and early keyword impressions — within 4–8 weeks of technical SEO implementation. Meaningful ranking improvements on commercial keywords typically take 3–6 months, depending on domain age, backlink profile, and keyword competition. E-commerce sites with technical issues often see faster early gains once Core Web Vitals and crawl errors are fixed. Low-competition local keywords (like "SEO expert in Surat" or "SEO consultant Gujarat") rank faster than national commercial keywords.
White-label SEO means I do the work, you take the credit — under your agency's brand name. I sign an NDA before any project begins. Monthly reports carry your logo and brand, not mine. I never communicate directly with your clients. You brief me, I execute and deliver, you present results to your client. This model is used by UK, US, and Australian agencies to deliver senior-quality SEO for their clients at 60–70% lower cost than maintaining an in-house SEO team. Multiple client accounts can be managed simultaneously.
No ethical SEO consultant guarantees specific Google rankings — and you should be immediately sceptical of any agency that does. Google's algorithm has over 200 ranking factors, changes frequently, and no SEO professional has access to it. What I do guarantee is thorough, transparent, white-hat SEO work aligned with Google's guidelines; monthly reporting so you always know what was done and why; and a strategy built around commercially valuable keywords, not vanity terms. Most clients hit page 1 on significant keywords within 6 months — but the timeline depends on competition, domain authority, and starting baseline.
Most SEO agencies in Surat and Gujarat offer package-based SEO — fixed deliverables regardless of what your website actually needs. You pay for "5 blog posts and 10 backlinks" whether that is what your site needs or not. I work differently: the strategy starts with a topical map and is built around your specific site's gaps, your target keywords, and your commercial goals. You deal directly with me — not a junior executive managing 40 clients. And because I also work with international clients, my understanding of competitive SEO practices is significantly broader than the local market.
Yes. I work on WordPress (with Rank Math and Yoast SEO), Shopify, WooCommerce, and custom-built sites. For WordPress, on-page SEO, schema markup, and technical fixes are implemented directly. For Shopify, I work within platform constraints on metafields, collection page structure, canonical tags, and crawl budget management. Custom platforms require coordination with your developer for technical implementation — I provide the specifications and verify the output.
Monthly Looker Studio dashboard pulling data from Google Analytics 4 (organic sessions, conversions, revenue), Google Search Console (keyword rankings, impressions, CTR, index coverage), and Ahrefs (Domain Rating, backlinks acquired, keyword position tracking). Reports cover organic traffic trends, ranking movements for target keywords, technical health scores, backlinks acquired that month, and content performance. For white-label clients, reports are delivered in your template and branding.
International payments are accepted via PayPal, Wise, or bank transfer (USD/GBP/AUD). I work in IST (UTC+5:30) — which overlaps with UK mornings (9am UK = 2:30pm IST), making daily communication easy. For US clients, evening IST (8pm–10pm) corresponds to US morning. Monthly strategy calls are scheduled at mutually convenient times across time zones. All communication is in English. Response time: within 4 working hours for WhatsApp or email messages during IST working hours.
Ready to start?
Get a free SEO audit.
No commitment. No pitch call.
I audit your website for free — technical health, topical gaps, keyword opportunities, Core Web Vitals, backlink profile. Delivered in 5–7 business days. You get a clear picture of what your site needs and why, with no obligation to proceed.
Call or WhatsApp: 9274350779 · Email: vijay@vijaybhabhor.com