Google Ads Training
in Surat — by someone
running live campaigns
every week.
Not a pre-recorded course. Not a PowerPoint lecture. A 6-week hands-on programme where you build, launch, and optimise a real Google Ads campaign — taught by a practitioner managing ₹50Cr+ in live client spend.
6
Weeks
Max 12
Per batch
Live
Real campaigns
Cert prep
Right for you if you are a
What changes after 6 weeks
From guessing to running
campaigns that actually work.
Before the course
No idea what Quality Score means or why it matters to your CPC
Running Smart campaigns and hoping they work
Cannot tell if your agency report is good or just full of impressions
Conversion tracking set up but no idea if it is accurate
Broad match keywords eating budget on irrelevant searches
No Google certification — losing job applications or client trust
After 6 weeks
Build Search, Shopping, and Performance Max campaigns independently
Verify conversion tracking accuracy and fix broken tags
Manage Smart Bidding strategy with correct tCPA/tROAS targets
Read search term reports and add negatives weekly like a pro
Identify wasted spend and audit any existing account
Google Ads Search certified + Shopping certification prep
Reserve your seat
6-Week Google Ads Training
Surat offline & Online batches available
Enquire About Next BatchCourse schedule
6 weeks.
12 sessions.
1 live campaign.
Two sessions per week — 90 minutes each. Every session has a homework task that you complete between classes. By week 3 your campaign is live. By week 6 you have 3 weeks of real performance data to analyse.
Google Certification Prep
Search + Shopping exam prep in weeks 5–6. Most students pass within 2 weeks of course end.
01
How Google Ads actually works
The auction model, Ad Rank, Quality Score, campaign types overview. You set up your Google Ads account and Google Tag Manager in session 1 so everything is ready to use from week 2.
02
Keyword research & match types
Live keyword research using Keyword Planner, SEMrush, and Search Console. Match type strategy — when to use broad, phrase, and exact. Building your first negative keyword list. Homework: keyword plan for your campaign.
03
Build & launch — your campaign goes live
Ad group creation, RSA copywriting, ad extensions setup. Conversion tracking configured and verified — form submit, call, purchase. Budget and bidding strategy set. Your campaign launches in session 5 or 6.
04
Shopping ads & Merchant Center
Google Merchant Center setup, product feed basics, Shopping campaign structure. For students without an e-commerce client, we use a live demo account. Introduction to Performance Max and when to use it vs Standard Shopping.
05
Optimisation — the weekly routine
Search term report review using your own live campaign data. Adding negatives. Reviewing Quality Score by keyword. Bid adjustments — device, location, time of day. You now have 2 weeks of real data to work with. Display basics and remarketing setup.
06
Reporting, certification & what next
Looker Studio report setup for your campaign. Reading data — what matters, what is vanity. Auction insights. Google Ads certification exam prep and mock questions. Personal debrief: your campaign analysis and next 30-day improvement plan.
Complete syllabus
Everything you will learn — nothing held back.
Google Ads Fundamentals
6 topics · Week 1
- →How the Google Ads auction works — Ad Rank, Quality Score, expected CTR
- →Campaign types: Search, Shopping, Display, Performance Max, Video
- →Account structure — campaigns, ad groups, keywords, ads
- →Setting up a Google Ads account from scratch
- →Google Tag Manager setup and container creation
- →Linking GA4, Google Search Console, and Google Ads
Keyword Research & Strategy
7 topics · Week 2
- →Keyword research using Google Keyword Planner, SEMrush, and Search Console
- →Match types in depth — broad, phrase, exact, and how Google interprets each
- →Search intent classification — informational vs transactional vs navigational
- →Building a negative keyword list from day one
- →Competitor keyword analysis — what your rivals are bidding on
- →Keyword grouping for tight, themed ad groups
- →Surat-specific keyword patterns — local business search behaviour
Search Campaign Setup & Ad Copy
8 topics · Week 3
- →Building campaign and ad group structure in Google Ads Editor
- →Writing Responsive Search Ads — 15 headlines and 4 descriptions that perform
- →Ad extensions — sitelinks, callouts, call, structured snippets, image, price
- →Setting budget and choosing the right bidding strategy for your conversion volume
- →Location and language targeting — national vs local campaigns
- →Conversion tracking — form, call, purchase. GTM tag deployment and verification
- →Enhanced conversions setup for improved bid signal quality
- →Campaign launch — your ads go live this week
Shopping Ads & Performance Max
7 topics · Week 4
- →Google Merchant Center — setting up, verifying, and fixing common issues
- →Product feed basics — titles, descriptions, GTINs, custom labels
- →Standard Shopping campaign structure and priority settings
- →Performance Max — what it is, how it differs, when to use it
- →Asset group structure for PMax — headlines, images, video
- →Brand exclusions — the most important PMax setting most people miss
- →Display campaign basics — audience targeting and retargeting lists
Optimisation & Smart Bidding
8 topics · Week 5
- →Reading your own search term report — finding wasted spend and adding negatives
- →Smart Bidding strategies — tCPA, tROAS, Max Conversions, Max Conv Value
- →How to calculate break-even ROAS from your actual margins
- →Bid adjustments — device, location, time of day, audience
- →Quality Score optimisation — what to fix for lower CPCs
- →Ad variation testing — RSA asset performance ratings
- →Audience list building — Customer Match, remarketing lists, in-market segments
- →Auction insights — understanding your competitive position
Reporting, Certification & Freelancing
7 topics · Week 6
- →Looker Studio — building a client-ready report dashboard connected to Google Ads and GA4
- →What metrics to report on — CPL, ROAS, revenue — vs what to ignore (CTR, QS for clients)
- →Attribution models in GA4 — last click vs data-driven vs linear
- →Google Ads Search certification exam — mock questions, exam format, passing strategy
- →How to audit an existing client account — the 10-point checklist
- →Pricing your services — how to charge as a freelancer or agency
- →Personal 90-day plan debrief — what to do next based on your goal
Syllabus is updated before each batch to reflect current Google Ads platform changes. What you learn will be what the platform looks like today — not 2 years ago.
What you take away
Not just knowledge —
things you can actually use.
A live Google Ads campaign with real data
You launch in week 3. By the end of the course you have 3+ weeks of actual performance data — search terms, conversions, ROAS — to show clients or employers as proof of capability.
Weekly optimisation checklist template
The exact checklist I follow for client accounts every week — search term review, negatives, bid check, budget pacing. Yours to keep and use forever.
Looker Studio report template
A pre-built Looker Studio dashboard you can duplicate for any client — connected to Google Ads and GA4, showing CPL, ROAS, spend, and conversions.
Alumni WhatsApp group — ongoing access
Ask questions, share campaigns for review, get feedback on client accounts. The group stays active for years after your batch ends. Most of my best referrals come through this network.
Google Ads Search certification — exam prep included
Mock exam in week 6. Most students pass the actual Google certification within 2 weeks of course completion. This is the badge that matters to employers and clients.
For students & professionals
Career paths after this course
PPC Executive / Google Ads Specialist
₹3–6L/year entry level, ₹6–12L+ with 1–2 years experience. Surat has 2,300+ open digital marketing roles.
Freelance Google Ads Manager
3 clients at ₹15,000/month = ₹45,000/month freelance income. Scalable without a full-time job.
Digital Marketing Agency Role
Surat agencies are actively hiring certified PPC specialists. Google certification significantly increases hirability.
For business owners
What changes for your business
You can finally read your agency report and know if it is good or not
You can run your own campaigns without depending on anyone
You stop wasting money on Smart campaigns that give Google all control
You hire better — and hold future agencies accountable with real questions
Available in Surat offline & online
Surat students can attend at a physical location. Online students across India attend via Google Meet with recordings shared within 24 hours.
Student results
“
Week 3 ma j mara pehla live campaign chali. SEO consultant hato, Google Ads bilkul nahi aavdtu. Course pachhi mara pehla 2 Google Ads clients mala. Freelance income sharu thayu without full-time job chorya vinay.
Digital freelancer, Surat
Batch 2024 · Google Ads Training
“
I run a saree business in Udhna. Was paying ₹25,000/month to an agency, had no idea what they were doing. Joined the Gujarati batch. Now I run my own campaigns — ₹18,000 spend, 5x ROAS consistently. Agency money saved goes back to ad spend.
Saree business owner, Udhna
Batch 2024 · Business owner track
“
I attended online from Ahmedabad. The recordings were great but the live sessions were where I learned the most — seeing how Vijay thinks through problems in real accounts. Passed Google certification in 10 days after the course. Got hired as PPC executive within 3 weeks.
PPC executive, Ahmedabad (online batch)
Batch 2023 · Online track
Questions
Before you enrol in
the Google Ads training.
Yes — week 1 starts from the absolute beginning. You will set up your Google Ads account in the first session. Basic computer skills and internet familiarity is all you need. I have trained complete beginners who had never seen a Google Ads dashboard — and business owners who had been running campaigns for years but never understood what they were doing.
I share course fees directly with enquiries rather than publishing them publicly — because the fee varies by format (online vs offline Surat), batch size, and whether you are a student or professional. Instalment options are available for students. Contact me via the form or WhatsApp and I will share the current fee structure for the next batch within 24 hours.
Batches run every 6–8 weeks. I keep the batches small (maximum 12 students) which means seats fill quickly. Contact me to find out the current next batch date and whether seats are available. If the upcoming batch does not suit your schedule, I can add you to a waitlist for the following one.
Yes, you need a Google Ads account (free to create). For running a live campaign in week 3, you need a small budget — typically ₹2,000–₹5,000 for the campaign period. This is your ad spend paid directly to Google. Students who do not want to spend money can use a client account they have access to, or work on my demo account for the practical exercises.
Yes. I run dedicated Gujarati medium batches specifically for Surat business owners who prefer to discuss strategy in Gujarati. These tend to be smaller (6–8 people) and are in high demand. They fill faster than the standard batches. Contact me to ask about upcoming Gujarati batch dates. Standard batches run in Hinglish (Hindi-English mix) which works well for most students and professionals.
Three things YouTube cannot give you: someone who looks at YOUR campaign and tells you what is wrong with it specifically; accountability — a class where you have to show up and complete homework; and Surat/India-specific context. Free courses are often made for US audiences with US businesses and US ad budgets. Every example in this course uses Indian businesses, INR budgets, and market dynamics you will actually encounter. You also cannot ask YouTube a question and get an answer.
Limited to 12 seats per batch
Join the next Google Ads
training batch in Surat.
Online or offline. Hinglish or Gujarati. Student instalment or business full-pay. Contact me and I will tell you exactly what suits your situation.