01 · Business
Margin and customer value
A sale is not equally valuable across every product. Margin, returns and repeat orders change what the business can afford to pay for acquisition.
Independent eCommerce marketing consultant · strategy and hands-on execution
eCommerce Marketing Consultant for Google Ads, SEO & Meta Ads
I'm Vijay Bhabhor. I work with eCommerce brands that need more than campaign management or occasional advice. I combine senior consulting with hands-on work across Google Ads, SEO, Meta Ads and conversion tracking, so the person shaping the strategy stays close to the account, the data and the decisions that affect performance.
That becomes important when the problem does not belong to one platform. A fall in Google Ads ROAS may start with product margin, Merchant Center data or tracking. Growing SEO traffic may still fail to produce sales because the wrong categories are ranking. Meta Ads may report more purchases while customer acquisition is becoming less profitable. I look across those connections before deciding whether the business needs ongoing management, a focused audit, strategic consulting or a specific technical fix.
17+
years working across digital marketing
Since 2009
hands-on paid search experience
Direct
strategy, account work and communication
Based in Surat, Gujarat
Working directly with online stores, marketing teams and agencies in India and international markets.
Paid acquisition · organic search · measurement
Google Ads, SEO & Meta Ads Services for eCommerce Brands
Some brands need me to take direct responsibility for a channel. Others already have a capable team but want an experienced consultant to review bidding, product feeds, SEO priorities, tracking or the way performance is being measured. I work across paid acquisition, organic search and measurement because eCommerce problems rarely stop at the edge of one platform.
A Shopping campaign can be limited by Merchant Center data. Meta can report more purchases while acquisition becomes less profitable. SEO can bring more traffic without improving product or category revenue. The work starts by finding which part of that system is affecting the result, then deciding whether it needs ongoing management, specialist input or a focused fix.
Google Ads management
Google Ads for eCommerce
I manage Search, Shopping and Performance Max around the products the business actually wants to grow. That includes search intent, Merchant Center health, product grouping, bidding and conversion values — not just looking at account-level ROAS.
Explore eCommerce Google Ads → Meta Ads managementMeta Ads for eCommerce
I work across prospecting, catalogue advertising and remarketing, looking at creative, product demand and purchase data together. The aim is to understand which campaigns are bringing useful new customers rather than simply generating more attributed purchases.
Explore eCommerce Meta Ads → eCommerce SEOeCommerce SEO Services
I work on technical SEO, category structure, product pages, variants and internal linking so Google can find the right parts of the catalogue and customers reach pages that match what they are actually searching for.
Explore eCommerce SEO → Tracking & measurementeCommerce Conversion Tracking
I check GA4, Google Tag Manager, purchase events and conversion values so Google Ads and Meta are learning from signals the business can trust. Good measurement also makes it easier to judge which products, campaigns and channels deserve more investment.
Explore eCommerce measurement →My strongest focus is eCommerce, but the same Google Ads, Meta Ads and SEO experience also applies to selected lead-generation and non-eCommerce accounts. See the broader Google Ads services, Meta Ads services and SEO services.
Where specialist judgement matters
How Google Ads, Meta Ads, SEO & Conversion Tracking Work Together
The same product can appear in Google Shopping, a Meta catalogue, an organic result and a GA4 report. That is why I do not review these systems in isolation. A feed issue can affect ads, a tracking issue can mislead bidding, and a weak category page can limit both paid and organic performance.
02 · Product
Price, stock and identifiers
Product attributes influence Shopping eligibility, catalogue ads, landing-page relevance and which items deserve more or less spend.
03 · Search
Intent and the right page
Search terms and organic queries should lead to the page that best matches what the customer is trying to buy or understand.
04 · Store
Offer and buying experience
A strong campaign still struggles when the product page has weak trust, unclear delivery information, poor availability or a confusing next step.
05 · Tracking
Purchase and conversion value
Google and Meta learn from the conversions they receive. Bad conversion data can make automated bidding look efficient while the business result gets worse.
06 · Decision
Scale, fix or stop
The point of reporting is to make a decision: which product deserves more budget, which page needs work and which activity should no longer be funded.
If ROAS falls, I do not assume bidding is the problem. I check what changed in the products being sold, their margin, the landing pages, conversion value, Merchant Center and actual demand. The same thinking applies when SEO traffic rises but orders do not.
When an expert review is useful
eCommerce Marketing Problems I Help Diagnose and Fix
“ROAS looks fine, but we are still not making enough money.”
What I would look at
Product mix, margin, discounts, shipping, returns and whether the revenue being sent back to Google represents what the business actually keeps.
“Leads are up, but the sales team says the quality is worse.”
What I would look at
Search terms, landing pages, form actions and which leads later become real sales opportunities. A cheap form submission is not automatically a good lead.
“SEO traffic is growing, but eCommerce revenue is not.”
What I would look at
Which pages are gaining visibility, whether those searches have buying intent, whether important products are being found and how easily visitors can move from information to purchase.
“Performance Max is spending, but we cannot tell what is driving sales.”
What I would look at
Product grouping, Merchant Center data, brand demand, conversion tracking and whether performance is being judged only at account level instead of by product and customer value.
Hands-on account experience
Selected eCommerce Marketing Work Across SEO and Paid Media
Search-led category structure
Category pages were reorganised around how customers searched, followed by technical improvements across the product catalogue.
₹0 → ₹4.2L
monthly organic revenue · 9 months
Catalogue ads around seasonal demand
Prospecting and retargeting were separated and campaign planning was aligned with the business's real festival demand.
₹8L → ₹35L
monthly revenue · 6 months · includes peak festival demand
Less dependence on paid Shopping
Technical catalogue issues were fixed and product data was aligned between the website and Merchant Center while organic product visibility improved.
62% less ad spend
organic replaced over 60% of Shopping revenue · 12 months
Tracking before campaign restructuring
Catalogue and conversion tracking were reviewed first, then paid social campaigns were restructured under the agency's brand.
2.1× → 3.8×
return on ad spend · client renewed in month six
These are individual outcomes from specific accounts. Results depend on product, market, margins, competition, website quality, demand and the accuracy of the data.
Independent consultant · hands-on specialist
About Vijay Bhabhor
I have worked in digital marketing for more than seventeen years and in paid search since 2009. Today, I work directly with eCommerce brands across Google Ads, SEO, Meta Ads and conversion measurement, combining strategic consulting with hands-on account work when the engagement requires it.
The way I work depends on what the business already has in place. Some clients want me to take responsibility for ongoing campaign management. Others have an in-house team that can execute but need experienced guidance on bidding, account structure, product feeds, SEO priorities or measurement. I also work on focused reviews when the main question is why performance has changed and what should be fixed before more changes are made.
Keeping consulting and execution close together matters to me. If I recommend changing a Performance Max structure, correcting conversion tracking or reorganising an eCommerce category, I want the recommendation to come from the same person who has looked at the account, the products and the business context behind the numbers.
I am based in Surat, Gujarat, and work with businesses in India and international markets. Clients work directly with me for strategy and communication, rather than passing decisions through a separate account-management layer.
Ongoing Marketing Management
For businesses that want me involved in the day-to-day decisions, I can manage an agreed channel directly and stay close to campaign performance, tracking and the commercial priorities behind it.
View Google Ads managementConsulting for In-House Teams
If your team already handles execution, I can work as a senior consultant on account structure, bidding, tracking, Merchant Center, SEO priorities or the decisions your team wants another experienced view on.
View Google Ads consultingExpert Review & Problem Diagnosis
When the problem is not yet clear, I can review the account and the surrounding data before recommending a wider engagement. This is useful when ROAS, lead quality, tracking, product visibility or channel performance has changed and the cause is still uncertain.
View Google Ads auditConsulting and account management
How I Make eCommerce Marketing Decisions
Whether I am advising your team or managing the account myself, I want the same things clear first: what the business is trying to improve, whether the tracking can be trusted and where the biggest leak is.
If I am managing the account, I make the changes directly. If I am consulting, I explain what should change, why it matters and what I would measure afterwards.
-
01
Understand what the business needs
Which products matter, what a customer is worth, where growth is expected and what the business cannot afford to get wrong.
-
02
Check whether the data can be trusted
Purchases, leads, conversion values and analytics are checked before I use ROAS, CPA or conversion rate to judge performance.
-
03
Find what is actually holding growth back
That might be search intent, campaign structure, a product feed, the landing page, crawl/indexing issues or a weak conversion path.
-
04
Make the change and judge the business result
The work is measured against the thing we were trying to improve: better sales, better leads, lower waste or stronger organic visibility.
Questions about working together
Questions About Working With Me
Can you manage the work or do you only consult?
I do both. I can manage agreed channels hands-on, work alongside your existing
team as a consultant, or review a specific problem when you need specialist
input without changing the whole setup.
Do I work directly with Vijay Bhabhor?
Yes. I handle strategy and client communication directly. If I am managing the
account, I stay involved in the account work rather than passing it to a separate
delivery team.
Do you work only with eCommerce businesses?
eCommerce is my main focus, but I also work with lead-generation businesses,
in-house teams and agencies where the Google Ads, SEO or measurement requirement
fits my experience.
Can you work with our existing marketing team or agency?
Yes. I can provide strategic consulting, a paid audit, measurement support or a
clearly defined channel scope while your team keeps day-to-day control.
Should we start with management, consulting or an audit?
Management fits when you want me to take responsibility for ongoing execution.
Consulting fits when your team can do the work but needs senior direction. A
paid audit fits when the first job is to understand what is wrong before anyone
changes the account.
Do you guarantee rankings, ROAS or revenue?
No. Search rankings, auction costs and business results depend on factors no
consultant controls completely. I can commit to clear priorities, transparent
measurement and recommendations that can be explained.
Choosing the right starting point
Tell me what is already running, what has changed and what you want to improve. I can then tell you whether consulting, ongoing management or a paid audit makes the most sense.
Latest from the blog
Latest eCommerce Marketing Articles
I write about problems that regularly show up in stores and ad accounts, including Performance Max, Merchant Center, technical SEO, product visibility and conversion tracking.
02 Sep 2026
eCommerce Product Variants SEO: One Page or Separate URLs?
A practical eCommerce SEO guide to product variants. Learn when size, colour, material, storage and other variations should stay on one product page, when separate U...
Read article →
31 Aug 2026
eCommerce Faceted Navigation SEO: How to Control Filters Without Hurting Rankings
A practical eCommerce SEO guide to faceted navigation. Learn which filter pages should be indexed, which should stay shopping-only, and how to control crawl paths, c...
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27 Aug 2026
Performance Max vs Standard Shopping for eCommerce: Which Should You Use in 2026?
A practical 2026 comparison of Performance Max and Standard Shopping for eCommerce, covering campaign control, product feeds, bidding, search visibility, reporting,...
Read article →Need management, expert help or a second opinion?
Tell me what is already running and where the problem is. I can then tell you whether I would approach it as ongoing management, consulting or a deeper paid audit.