Meta Ads that turn your
product catalogue into
a revenue machine.

This is the most common confusion in e-commerce Meta Ads. Ads Manager ROAS uses a 7-day click + 1-day view attribution window by default — which means it takes partial credit for sales that would have happened anyway (direct traffic, email, organic). Your "real" ROAS is blended ROAS: total revenue from your store ÷ total Meta ad spend. This number is almost always lower than what Ads Manager shows. I always track both and benchmark against your pre-Meta baseline to understand Meta's true incremental contribution. Over-attributed ROAS leads to over-spending on audiences that aren't actually driving incremental revenue.

Yes. Meta's algorithm needs conversion signals to optimise delivery — specifically, 50 purchase events per ad set per week to fully exit learning phase. Below this threshold, delivery is unpredictable. For stores with fewer than 30 monthly orders, I recommend starting with a broader objective (Add to Cart or Initiate Checkout) rather than Purchase optimisation, so Meta gets enough signals to learn. Once you reach 50+ monthly purchases, switching to Purchase optimisation significantly improves ROAS. Advantage+ Shopping campaigns are most effective when you have 50+ purchases per week across the account.

Partially true — for accounts with strong Pixel history and enough conversion data, broad targeting (no interest or demographic restrictions) now frequently outperforms interest-based targeting. Meta's Andromeda algorithm uses your ad creative as the primary targeting signal and finds buyers based on who engages and converts. However, interest targeting is still useful for: (1) new accounts with little Pixel data — interests give the algorithm a starting direction; (2) international market entry — where you have no local data; (3) lower-budget campaigns where you need cost control. For established stores with 50+ monthly purchases, I typically test both in parallel and let the data decide.

Yes — this is a common setup for Surat textile and D2C brands. Separate ad accounts per country (or target regions) are recommended for clean data separation. CPMs vary significantly: India is ₹40–₹100 CPM, while UK is £8–£20 CPM and Australia is AU $10–$25 CPM. I manage separate catalog strategies per market, with localised creative briefs (different hooks work for Indian vs Western buyers of the same product), separate ROAS targets, and independent budget decisions per geography. Currency attribution is set up correctly so you are not mixing INR and USD ROAS in the same report.

Agencies charge ₹50,000–₹1,50,000/month for e-commerce Meta Ads at the same spend levels I manage. That premium pays for their overhead — office, account managers, junior executives, and sales teams. With me, you deal directly with the person doing the work. There is no account manager relaying information, no junior executive running your campaigns while the senior who sold you is on other clients. My retainers start at ₹22,000/month — roughly 40–50% of what an agency charges for the same deliverables. The trade-off: agencies offer more services under one roof (photography, content, email). I am a specialist — Meta Ads for e-commerce is what I do, not one of 12 services.