Google Ads Management Services in India
You run the business. I run the campaigns. Fully managed Google Ads — Search, Shopping, Performance Max, Display — with weekly optimisation, honest reporting, and no lock-in contracts.
What is included in management
Campaign setup and structure
Ad groups, keywords, match types, RSA copywriting, extensions
Weekly optimisation
Bids, negatives, search term sculpting, budget pacing
Conversion tracking setup
GTM + GA4 integration, tag verification, enhanced conversions
Looker Studio live dashboard
Real-time data. You see exactly what I see, always.
Monthly strategy call
Video call to review results, answer questions, plan next month
Your account, your data
I work inside your account. You keep everything when we part.
Who Fully Managed Google Ads Is Right For
Managed Google Ads is not the right fit for everyone. Here is how to know if it is right for you — and what the alternatives are if not.
This is right for you if...
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You want to focus on your business, not Google Ads
Campaigns are running but you do not have the time or expertise to optimise them properly every week.
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Your ad spend is ₹30,000/month or more
Below that threshold, management cost becomes disproportionate. Above it, professional management typically pays for itself many times over.
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Your current campaigns are underperforming
An agency or previous consultant left you with a neglected account, poor tracking, or campaigns running on auto-pilot with no real optimisation.
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You want one accountable person, not a rotating agency team
You are tired of speaking to a different account manager every few months who has to re-learn your business from scratch.
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You value transparency over vanity metrics
You want to know the actual cost per lead or ROAS — not just impressions and CTR wrapped in a fancy PDF.
Consider other options if...
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Your ad budget is under ₹30,000/month
At this level, SEO or organic social media will give you better returns. I am happy to advise which channel fits your stage.
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You want to learn Google Ads yourself
If building internal capability is the goal, my consulting and training is a better fit than full management.
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You have no landing page and no website
I can run the campaigns, but without a functional landing page, traffic will not convert. Fix that first — I can point you to good options.
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You need guaranteed results in 7 days
Anyone who guarantees results in a week on Google Ads is not being honest. Expect 4–8 weeks for Smart Bidding to stabilise and deliver consistent results.
Not sure which fits? Drop me a message — I will tell you honestly what makes sense for your situation.
Independent Expert vs. Google Ads Agency in India
Both can manage your campaigns. The differences are in who actually touches your account, how decisions are made, and what you are paying for.
| Factor | Vijay Bhabhor (Independent) | Typical Indian Agency |
|---|---|---|
| Who manages your account | Me, directly — every week | A junior exec managing 30–50 accounts |
| Contract length | Month-to-month, cancel anytime | Typically 3–6 month minimum |
| Pricing model | Flat fee based on scope | Often % of ad spend (incentive to overspend) |
| Account ownership | Your account, your data always | Some agencies create under their MCC |
| Reporting | Live Looker Studio + weekly written update | Monthly PDF, often focused on CTR/impressions |
| Budget payments | You pay Google directly | Often billed through agency (less visibility) |
| Communication | Direct — no account manager middleman | Account manager relays messages to the team |
| Experience depth | 10+ years, ₹50Cr+ managed across industries | Varies by assigned exec — often 1–3 years |
What I Actually Do Each Month
Most agencies bill for "management" and then touch your account once a month to change a bid or two. Here is what active, genuine Google Ads management looks like week by week.
I document every change I make in a shared log. You can see at any time exactly what was done, when, and why — not just a summary of results.
Start with a Free AuditSearch term review and negatives
I pull the full search terms report, identify irrelevant and low-intent queries, and add negatives at the right level (campaign or shared list). In India especially, this single task can recover 20–40% of wasted spend.
Bid strategy and budget review
I review Smart Bidding performance against targets — checking learning phase status, tROAS or tCPA achievement, and whether budgets are being allocated to the right campaigns. Adjustments made if any campaign is hitting its cap too early or too late.
Ad copy and asset performance
I review RSA asset performance ratings, pin or unpin headlines based on data, and test new ad variants. For Shopping and PMax clients, I also review asset group performance and audience signal effectiveness.
Monthly review + next-month plan
A written performance summary (cost, conversions, CPA/ROAS vs target) plus a call to discuss what happened, what worked, and what we are testing next month. You always know what is coming before it happens.
Alerts, anomalies, and opportunities
Sudden CPC spikes, conversion drops, disapproved ads, competitor budget increases — I monitor for anomalies and act fast. You hear about problems with a solution attached, not after the month is over.
Campaign Types I Manage
Not every campaign type suits every business. Part of good management is knowing which campaigns to run, in what order, and how to structure them for your specific goal.
Search Campaigns
The backbone of most Google Ads accounts. I build tightly themed ad groups, write high-performing RSAs, apply correct match types, and sculpt negatives weekly so budget goes only to intent-matched queries.
Lead gen • B2B • Local services
Shopping Campaigns
Shopping is won in the feed, not just the bids. I audit Merchant Center health, clean product titles and attributes, and build priority-based campaign structures that push budget toward your best-margin SKUs.
E-commerce • Product catalogues
Performance Max
PMax done correctly needs brand exclusions, strong audience signals, separate asset groups by category, and regular search term insight monitoring. Without this governance, PMax will cannibalise your Search and inflate ROAS artificially.
E-commerce • Multi-location
Display Campaigns
Retargeting audiences, custom intent segments, and in-market audiences across Google Display Network. I layer audiences rather than relying on Google auto-targeting, which tends to waste budget on untargeted placements.
Retargeting • Brand awareness
YouTube Campaigns
Video ads for mid-funnel nurture — retargeting website visitors, reaching in-market audiences, and building brand recall with customers who have seen your Search or Shopping ads but have not yet converted.
Awareness • Retargeting
Demand Gen Campaigns
Google Demand Gen replaces Discovery campaigns and shows image and video ads across YouTube, Gmail, and Discover. Best used for top-of-funnel reach alongside existing Search campaigns, not as a standalone performance driver.
Top of funnel • New audience reach
How Onboarding Works
From first conversation to live campaigns in 10–14 days. Here is the exact process so there are no surprises.
Discovery call (30 minutes)
We talk through your business, goals, target audience, current ad history, and monthly budget. I ask questions most agencies skip: what is your average order value, what does a good lead look like, what has you tried before. By the end, we both know if there is a fit.
Account audit (if you have an existing account)
I do a full review of your current campaigns — conversion tracking accuracy, campaign structure, keyword match types, search terms, quality scores, wasted spend, and competitor auction analysis. You receive a written audit summary with prioritised fixes. New accounts skip to step 3.
Strategy proposal
I share a proposed campaign structure: which campaign types, how many campaigns, keyword themes, bidding strategy, and target CPA or ROAS. You review and approve everything before I build a single ad group. No surprises on launch day.
Tracking and account setup
I verify or set up conversion tracking via GTM, confirm GA4 integration with Google Ads, create audience lists, and link Merchant Center if relevant. Campaigns are then built in Google Ads Editor. I share a Looker Studio dashboard before launch so you can see live data from day one.
Launch and first-week check-in
Campaigns go live. I monitor closely in the first 48–72 hours for any budget pacing issues, disapproved ads, or conversion tag problems. A brief written update goes out in the first week confirming everything is running as expected.
Ongoing management (weekly cadence)
Weekly optimisation, written weekly update, monthly call. Quarterly strategic review to discuss new campaigns, seasonal planning, or budget reallocation. You stay informed without having to chase — I proactively communicate before questions arise.
Questions About Google Ads Management
Management includes: campaign setup and structure, weekly search term review and negative additions, bid strategy management, ad copy testing, budget pacing, conversion tracking verification, Looker Studio reporting dashboard, weekly written updates, and a monthly performance call. I document every change made in a shared log so you always know what is happening in your account.
Management starts at ₹15,000/month for budgets up to ₹1 lakh/month. For larger budgets or more complex accounts (multiple campaign types, larger product catalogues, cross-channel), fees are ₹30,000–₹60,000/month. I price on scope of work, not a percentage of your ad spend — because a percentage model incentivises spending more, not spending smarter.
No. All arrangements are month-to-month. I ask for 30 days notice before stopping, simply so I can wrap up cleanly and hand over properly. I do not believe in locking clients in — if the results are not there, you should be free to leave. That said, I do ask that you give at least 60 days before evaluating performance, since Smart Bidding needs time to learn.
You receive a written update every week with the key numbers and actions taken. You also have access to a live Looker Studio dashboard that updates in real time — so you never have to wait for me to tell you what your campaigns are doing. Monthly we have a call to discuss performance, strategy, and the next month. Quarterly I do a deeper review of the overall direction.
Yes, this is the most common situation. The first step is a full audit of the existing account — checking conversion tracking accuracy, campaign structure, wasted spend, and what has and has not been working. I then put together a priority list of fixes and improvements, and we agree on a plan before I make any changes to live campaigns.
I do not build landing pages, but I review them thoroughly and give detailed written recommendations. Good Google Ads and a poor landing page is a waste of budget — so I take this seriously. I use Clarity and GA4 to identify where landing pages are losing visitors, and I work with your developer or designer to implement improvements. On the Growth plan and above, landing page reviews are included.
Yes. I work with clients across India — Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Pune, and more. Google Ads management is entirely remote. All communication is via video call, WhatsApp, and email. Many of my longest-standing clients I have never met in person.
Related Google Ads Services
Google Ads Consulting
One-time audits and strategy sessions if you want expert input without full management.
E-commerce Google Ads
Specialised management for online stores — Shopping, Search, and Performance Max combined.
Performance Max
Dedicated page on how I structure and govern PMax for maximum transparency.
Google Ads Expert
What to look for when hiring a Google Ads expert, and how to evaluate their work.
Let Someone Who Cares Manage Your Google Ads
Start with a free account audit. I will review your current campaigns — or if you are starting fresh, your competitors — and tell you exactly what needs to be done to make Google Ads work for your business.
Month-to-month. No lock-in. You own the account. Ad spend paid directly to Google.