Google Ads Management Services — Hands-On Campaign Execution for Ecommerce & Growth Brands
When you need someone to take full responsibility inside your Google Ads account — not just advise, but execute — that is what Google Ads management services deliver. I manage Search, Shopping, Performance Max, Display, and YouTube campaigns with one objective: turn paid traffic into predictable revenue while protecting margins and controlling waste.
I am Vijay Bhabhor — an independent PPC management specialist based in Surat, India, with 14+ years of hands-on experience managing Google Ads accounts for ecommerce, D2C, and service-based businesses across India, the USA, UK, Canada, and Australia. I manage a limited number of accounts at any time so every client gets direct, senior-level attention — not junior handoffs or templated playbooks.
My Google Ads management covers the full operational cycle: account architecture, keyword strategy, feed optimisation, bid governance, conversion tracking, creative testing, and clear Looker Studio reporting — all aligned to how your business actually makes money.
Search · Shopping · PMax · YouTube
GA4 · GTM · Looker Studio
Limited Client Load
Years managing Google Ads
Countries served
Optimisation cycles
Monthly Scope
What Google Ads Management Includes — Every Month
Google Ads management services are not set-and-forget. Every month, I execute a structured cycle of review, optimisation, and reporting across your entire paid search system. Here is exactly what that covers:
Search Campaign Management
- Campaign and ad group structure aligned to commercial intent
- Keyword strategy with match-type discipline and query filtering
- Negative keyword frameworks — refreshed weekly
- Ad copy and extension testing for CTR and Quality Score
- Bid strategy progression: controlled CPC → tCPA / tROAS
Shopping & Performance Max Management
- Google Merchant Center health monitoring and feed optimisation
- Product segmentation by category, margin tier, and seasonality
- Performance Max asset group control and exclusion logic
- Brand query protection and cross-campaign overlap management
- Budget guardrails to prevent ROAS dilution during scale
Remarketing & Display Management
- Audience segmentation by funnel stage and recency
- Frequency caps and placement discipline
- Exclusion logic to avoid self-competition with search
- Creative rotation schedules to prevent fatigue
Tracking, Reporting & Communication
- GA4 conversion tracking with consent-aware tagging
- Looker Studio dashboard with written monthly interpretation
- Weekly optimisation notes (what changed and why)
- Direct access via email, call, or messaging — no ticketing system
YouTube Ads (When Appropriate)
YouTube campaigns are managed as a supporting channel — for brand validation, assisted conversions, and mid-funnel remarketing. I set clear expectations around view-through attribution, branded search lift, and blended performance rather than treating YouTube as a direct-response channel.
The Process
How Google Ads Account Management Works — From Onboarding to Ongoing
Every management engagement follows a structured process. There are no shortcuts, no template campaigns, and no decisions made without understanding your business first.
Onboarding & Business Context (Week 1)
I start by understanding your product margins, catalog structure, geographies, seasonality, and existing demand. GA4 and Google Ads data are reviewed directly to establish a clean performance baseline before any changes are made.
Account Audit & 90-Day Roadmap (Week 1-2)
The account is examined for structural gaps, wasted spend, campaign overlap, Merchant Center feed health, tracking reliability, and query quality. Issues are prioritised into a focused 90-day improvement sequence based on impact — not task volume.
Controlled Restructuring (Week 2-4)
Campaign structure, bids, audiences, and creatives are adjusted carefully and sequentially. Conversion tracking is validated end-to-end so optimisation is driven by reliable revenue signals, not assumptions. Changes are documented with clear reasoning.
Weekly Optimisation Cycles (Ongoing)
Every week: search query analysis, negative keyword refinement, bid calibration, creative evaluation, and budget shifts toward segments that prove incremental value. Reporting focuses on decision signals — CTR, CPC, CPA, ROAS, revenue quality — with written interpretation, not just numbers.
Scaling With Discipline (When Ready)
Scaling begins only when unit economics hold. Budgets expand gradually across products, geographies, devices, or audiences. Performance Max and new campaign types are introduced when signal stability is proven — not as shortcuts to volume.
Right Engagement
Management, Consulting, or Expert — Which Engagement Fits?
Not every account needs full management. Sometimes consulting is enough. Sometimes you need an embedded expert. Here is how the three models differ:
Google Ads Management
I take over day-to-day execution and accountability. Structure, bids, feeds, creatives, tracking, reporting — all managed directly by me.
- Full execution ownership
- Weekly optimisation cycles
- Monthly retainer model
- Best when you lack internal PPC capacity
Consulting & Advisory
Your team executes. I review decisions, challenge assumptions, and provide senior judgment at key moments.
- Advisory-focused, not execution-led
- Session-based or review cycles
- Best when you have an in-house team
- Consulting details →
Dedicated Google Ads Expert
Strategy and execution combined under one person. For brands that want a single accountable specialist rather than an agency.
- Strategy + execution combined
- Flexible: audit, setup, or ongoing
- Best for ecommerce, SMB, B2B
- Expert details →
Best Fit
Which Businesses Benefit Most From Google Ads Management Services
Google Ads management delivers the most value when paid traffic directly affects revenue, margins, and operational pressure — and when the business needs someone actively inside the account making decisions, not just monitoring dashboards.
Ecommerce & D2C Brands
Brands running multiple SKUs, categories, or collections that need structured Search, Shopping, and Performance Max campaigns routing spend toward products that can scale profitably. Feed quality, margin-aware budgeting, and inventory signals reflected in campaigns.
Service & Lead-Gen Businesses
Businesses that depend on consistent enquiry flow from Search and Maps. Close control over call quality, lead intent, cost per acquisition, and search term discipline. Tracking validated against actual pipeline, not just form submissions.
Brands Outgrowing DIY or Agency Setups
Accounts inherited from DIY setups, junior-managed teams, or agencies where performance has stalled. First priority is stabilisation — fixing tracking, restoring structure, and stopping waste before optimisation begins.
Markets
Google Ads Management Services for Brands in India and Globally
I provide Google Ads management services to businesses in India, the USA, UK, Canada, and Australia. Whether you are an Indian ecommerce brand looking for PPC management in India, or an international business seeking senior-level Google Ads execution at a practical cost — the scope, process, and level of involvement remain the same.
All management includes weekly optimisation, monthly Looker Studio reporting, and direct communication. Timezone flexibility is built in — IST working hours overlap with European mornings and US East Coast evenings.
Investment
Google Ads Management Pricing
Pricing is structured around scope and complexity — not a percentage of ad spend. Every engagement starts with a defined scope, clear deliverables, and predictable cadence. Contact me for an exact quote based on your specific account.
Account Audit & Roadmap
A decision-level evaluation to surface structural issues, wasted spend, and tracking gaps before management begins.
- Account structure and query quality analysis
- GA4 conversion and feed health review
- Campaign interaction and overlap check
- Prioritised 90-day improvement roadmap
Typical range: ₹15,000–₹60,000 / $300–$1,500
Ongoing Monthly Management
Full hands-on management with weekly optimisation cycles, feed maintenance, and clear monthly reporting.
- Search, Shopping, PMax, Display, and YouTube
- Weekly query review and bid calibration
- Feed optimisation and Merchant Center monitoring
- Looker Studio dashboard + written interpretation
Typical range: ₹20,000–₹1.5L+ /month / $400–$6,000+ /month
Setup or Strategic Rebuild
Clean account architecture for new or poorly-structured accounts — built to hold performance as spend scales.
- Search, Shopping, PMax campaign structure
- Merchant Center and product feed setup
- GA4 + GTM conversion tracking implementation
- Audience signals, exclusions, and brand safety
Typical range: ₹35,000–₹1.2L+ / $700–$4,000+
Management fees are never a percentage of ad spend — that creates misaligned incentives. Fees are fixed monthly retainers or project-based, keeping focus on decision quality and performance, not spend volume. Large catalogs, multi-country feeds, or complex attribution setups may require custom scope. Request a quote →
Start With an Account Review
If your Google Ads account is spending but performance feels unpredictable — margins tightening, ROAS fluctuating, or scaling introducing more risk than growth — an account review will identify exactly where the problem sits.
You will work directly with me from day one. No account executives, no junior team members, no hand-offs. I manage a limited number of accounts so every client gets the attention their business deserves.
- Free initial review to assess account health and constraints
- 90-day roadmap with prioritised improvements
- Search, Shopping, PMax, Merchant Center, and tracking expertise
- Clear Looker Studio reporting with written monthly interpretation
Share your business details, current monthly spend, and what needs to change. I will respond within 24 hours.
FAQ
Google Ads Management Services — Frequently Asked Questions
What is included in Google Ads management services?
Google Ads management services include account structure, keyword strategy, ad copy and asset testing, Shopping feed optimisation, Merchant Center monitoring, bid strategy calibration, GA4 conversion tracking, and monthly Looker Studio reporting with written interpretation. Optimisation happens weekly, not monthly — with documented changes and reasoning shared each cycle.
How long before I see results from PPC management?
Early signals appear within 2–3 weeks as search terms are refined, waste is reduced, and structure improves. Stable, predictable performance typically takes 30–60 days depending on budget, catalog size, and how clean the tracking is at the start. Sustainable improvement comes from consistency and discipline, not constant changes.
Do you manage Shopping Ads, Performance Max, and YouTube?
Yes. Shopping and Performance Max are managed as core revenue drivers for ecommerce accounts, with feed quality, segmentation, and signal controls prioritised. YouTube is managed as a supporting channel for brand validation and remarketing — with clear expectations around assisted conversions rather than direct response.
Can you take over an account built by another agency?
Yes. I begin with a structured audit, list quick wins, fix tracking, and run a stabilisation phase to protect budget while structural changes roll out. No changes are made until the current state is understood and documented. Most accounts see meaningful improvement within 30–60 days of takeover.
How much does Google Ads management cost?
Google Ads management pricing varies by account complexity. Monthly management typically ranges from ₹20,000–₹1.5L+ per month in India, or $400–$6,000+ per month internationally. Fees are fixed retainers — never a percentage of ad spend. Audits and setup projects are priced separately. Contact me for an exact quote.
What reporting do I receive?
Monthly Looker Studio dashboards covering revenue, ROAS, CPA, search term behaviour, campaign-level performance, and device/geo breakdowns. Every report includes written interpretation — explaining what moved, why, and what is being done about it. Weekly optimisation notes are also shared documenting specific changes made.
Do you offer Google Ads consulting instead of full management?
Yes. If your team handles execution in-house and needs senior-level oversight rather than full management, I offer consulting and advisory support. That model is outlined on the Google Ads consulting page.
How is this different from hiring an agency?
You work directly with me — the person making every decision inside your account. No account managers, no junior handoffs, no standardised playbooks applied across dozens of clients. I limit the number of accounts I manage so each gets the attention it needs. For a detailed comparison, see the Google Ads expert page.
Do you work with businesses outside India?
Yes. I provide Google Ads management services to businesses in India, the USA, UK, Canada, and Australia. The scope, process, and level of involvement are the same regardless of location. Timezone flexibility is built in.
Is there a minimum contract period?
I recommend a minimum 3-month engagement to allow the audit, restructuring, and optimisation cycle to complete properly. However, there are no long-term lock-in contracts. Management continues month-to-month as long as the value is clear to both sides.
If you are unsure whether management, consulting, or a one-time audit is the right fit for your account, get in touch. A short conversation is usually enough to determine the most useful next step.