01
Students
Learn a practical paid-search skill alongside your degree and become familiar with the work behind a live advertising account.
Practical Google Ads Training
Google Ads Training in Surat
Learn to research, build, launch, measure and optimise Google Ads campaigns. The course is designed around the work inside an account, so you learn why a campaign is structured a certain way, how conversions are measured and how performance is diagnosed after launch.
8 weeksPlanned course duration
16 sessionsTwo sessions each week
90 minutesPer session
Search + ShoppingCore campaign learning
TrackingGTM, Ads and GA4 concepts
SuratOffline + online format
Campaign Lab
Learning workflow
01
Campaign
Business goal, budget, targeting and structure.
02
Keywords
Search demand, intent, match types and negatives.
03
Ads
Messages and assets built around the search.
04
Conversions
Measurement before performance decisions.
05
Data
Search terms, spend, conversions and quality.
06
Optimisation
Controlled changes based on evidence.
Learning modelBuild → Read
Final outputAnalyse → Explain
Course snapshot
Google Ads Training at a Glance
This is an instructor-led course for people who want to understand paid search as a working skill. The planned structure gives enough time to move from account fundamentals into campaign building, measurement, optimisation and reporting.
8Weeks in the planned programme
16Instructor-led sessions
2×Sessions each week
90mEach session
SuratOffline + online format
LabCampaign-based learning
How the learning works
Learn Google Ads by Running the Workflow
A campaign is not learned by memorising where the buttons are. You learn it by understanding the decision behind each part of the account and then seeing how one decision affects the next.
01
Business objective
Start with what the business needs: leads, calls, purchases or another measurable action.
02
Customer intent
Understand what people are looking for before choosing keywords and messages.
03
Campaign structure
Organise campaigns, ad groups, targeting and budgets so the account can be managed logically.
04
Measurement
Define conversions and verify tracking before using campaign data to make decisions.
05
Optimisation
Read search terms and performance data, then decide what deserves a change and what does not.
Who it is for
Who Should Join This Google Ads Course?
You do not need to arrive as a PPC specialist. The useful starting point is a willingness to understand how advertising decisions are made and to practise the work between sessions.
02
Freshers
Build campaign knowledge and practical work you can explain when discussing paid-search tasks in interviews.
03
Marketing professionals
Add paid search to an existing marketing skill set and understand how campaign data connects with measurement.
04
Freelancers
Learn the campaign workflow before offering Google Ads as a client service. Campaign management requires more than knowing the interface.
05
Business owners
Understand what happens inside the account you are paying to run, including tracking, search terms, budgets and reporting.
8-week progression
Your 8-Week Google Ads Training Roadmap
The additional two weeks are used for genuine learning depth. The programme moves from understanding the account to building campaigns, verifying measurement, reading data and explaining what should happen next.
01
How Google Ads Works
Understand the auction, Ad Rank, Quality Score, account structure and how campaign choices relate to a business objective.
Google Ads ecosystemAuctionAd RankQuality ScoreCampaign typesAccount structureBusiness objectives
Practical output: Map the structure of an existing account and explain what each major level is responsible for.
02
Keyword Research & Search Intent
Learn to turn what customers search for into a usable keyword plan rather than collecting a long list of loosely related terms.
Keyword PlannerSearch intentKeyword discoveryGroupingMatch typesNegative keywordsCompetitor research
Practical output: Build a keyword plan and an initial negative-keyword framework.
03
Search Campaign Architecture
Turn the research into campaigns and ad groups with sensible targeting, budgets, bidding choices and ad structure.
Campaign structureAd groupsLocation targetingLanguage targetingBudgetsBidding strategyResponsive Search Ads
Practical output: Build the campaign architecture before launch and explain why the structure was chosen.
04
Conversion Tracking & Campaign Launch
Learn what needs to be measured before judging whether advertising is working, then prepare the campaign for launch.
Conversion actionsGoogle Tag ManagerAds conversion trackingGA4 relationshipLead trackingCall tracking conceptsPurchase trackingVerification
Practical output: Prepare and verify the measurement setup before interpreting campaign performance.
05
Shopping Ads & Merchant Center
Understand how product information becomes advertising inventory and what can go wrong before a product campaign can perform well.
Merchant CenterProduct feedsProduct titlesAttributesShopping campaignsFeed issuesPerformance Max introduction
Practical output: Trace how product information moves from a feed into an advertising campaign.
06
Performance Max, Audiences & Other Campaign Types
Understand where different campaign types fit so you are choosing a format because of the business objective, not because it is available in the interface.
Performance MaxAudience signalsAsset groupsDisplay conceptsYouTube conceptsRemarketing concepts
Practical output: Compare campaign choices against different business situations and explain the reasoning.
07
Optimisation & Diagnosis
Move beyond setup. Learn how to inspect changes in search behaviour, conversion quality and campaign performance before making an optimisation.
Search termsNegative keywordsBudget allocationBid strategyDevice performanceLocation performanceTime of dayAd performanceConversion qualityAuction insights
Practical output: Diagnose what changed and recommend a controlled next action instead of changing settings at random.
08
Reporting, Strategy & Certification Preparation
Learn to turn account data into a clear explanation of what happened, what matters and what should be tested or improved next.
Looker StudioPerformance reportingImportant metricsCampaign analysis30/60/90-day planningCertification preparationMock questionsFinal review
Practical output: Present a campaign analysis and explain the next optimisation priorities.
Signature practical work
The Google Ads Campaign Lab
The Campaign Lab is the thread connecting the eight weeks. Instead of treating each topic as an isolated lesson, you follow the same campaign logic from research through reporting.
01
Research
Understand the product, service, customer and search demand.
02
Structure
Turn search demand into a logical campaign and ad-group structure.
03
Build
Create ads, assets, targeting, budgets and conversion actions.
04
Launch
Prepare the campaign for real-world operation and measurement.
05
Read
Inspect search terms, conversions, spend and campaign signals.
06
Optimise
Make changes based on evidence rather than guesswork.
07
Report
Explain what happened and what should happen next.
Tangible work
What You Will Build During the Course
Practical training becomes easier to judge when you can see what comes out of it. The work below represents the type of material you can use while practising, reviewing campaigns and explaining your decisions.
The goal is not to produce documents for their own sake. Each output supports a specific part of campaign work.
Keyword research sheet
Search intent map
Negative keyword framework
Campaign structure
Responsive Search Ads
Conversion tracking checklist
Campaign launch checklist
Search-term optimisation sheet
Campaign performance report
30/60/90-day optimisation roadmap
Beyond the certificate
Build a Google Ads Portfolio, Not Just a Certificate
A certificate can show that you completed an assessment. It does not automatically show that you can explain why a campaign was structured a certain way or what you would investigate when performance changes. The practical portfolio work gives you a way to discuss the full lifecycle of a campaign.
ProblemResearchCampaignMeasurementOptimisationAnalysis
Measurement
Learn the Part Most Beginners Miss: Measurement
A campaign can have clicks and spend without giving you a reliable picture of business performance. Before deciding whether an account needs more budget, different keywords or a new bidding approach, you need to know whether the important customer actions are being recorded correctly.
The measurement module introduces Google Tag Manager, Google Ads conversion tracking and the relationship between Google Ads and GA4. Lead, call and purchase conversion concepts are covered so you can understand what the platform is actually learning from your account.
If the conversion signal is wrong, optimisation can become a very precise way of making the wrong decision.
1
Business goalWhat action matters to the business?
2
ConversionWhat customer action represents that goal?
3
TrackingHow is that action captured and verified?
4
Google Ads dataHow does the account receive the signal?
5
Bidding signalWhat information can support automated bidding?
6
OptimisationWhat should be investigated or changed?
Campaign curriculum
Understand Where Different Google Ads Campaigns Fit
Campaign types are taught as choices, not as a list of buttons to memorise. You need to understand what kind of demand or audience each format is designed to reach and what role it can play in a broader account.
Google Search Ads
Capture demand when people actively search for a product, service or answer. The course covers the structure and decisions required to build and improve Search campaigns.
Google Shopping Ads
Understand how Merchant Center, product information and Shopping campaigns connect. This is particularly useful when the advertising objective involves an ecommerce catalogue.
Performance Max
Learn the role of cross-inventory campaigns, asset groups and audience signals, and how to think about Performance Max as a campaign choice.
Display
Understand the basic role of visual advertising and audience reach without turning this training page into a separate Display Ads course.
YouTube
Learn where video advertising fits within Google's advertising ecosystem and how its role differs from intent-led Search advertising.
Remarketing
Understand the concept of reaching previous visitors as an advertising audience and where remarketing can fit within a campaign plan.
Working toolkit
Tools You Will Work With
The tools are taught in context. You are not expected to memorise every menu inside each platform. The useful skill is knowing which tool answers which question during campaign research, setup, measurement or reporting.
Google Ads
Google Keyword Planner
Google Tag Manager
Google Analytics 4
Google Merchant Center
Google Search Console
Looker Studio
Certification
Google Ads Certification Preparation
Google provides its own Google Ads certification process through Skillshop. The course can prepare you for the platform knowledge required for certification, including campaign types, advertising concepts and account decisions.
The distinction matters: certification demonstrates knowledge assessed by Google, while practical campaign work demonstrates your ability to apply that knowledge.
Official resource
Google Skillshop
Use Google's official Skillshop resource for Google Ads training and certification information. Vijay Bhabhor does not issue the official Google certification.
Local learning context
Learn Google Ads With Surat Business Context
Surat gives students a useful range of business situations to think about. A textile manufacturer does not have the same advertising problem as a jewellery store. An education provider does not buy traffic in the same way as a restaurant or local service business.
Examples can include these sectors so students learn to ask the right commercial questions before opening the campaign builder. The examples are learning contexts, not a claim that every student receives a project in every industry.
Textile
Diamond
Jewellery
Fashion
Ecommerce
Education
Real estate
Healthcare
Restaurants
Local services
Manufacturing
B2B businesses
Possible applications
What Can You Do After Learning Google Ads?
Google Ads is a skill that can be used inside a marketing team, an agency, a freelance practice or a business. Learning the platform does not guarantee a role. It gives you a technical skill that can be combined with communication, analysis and commercial understanding.
PPC Executive
Assist with campaign setup, monitoring, reporting and optimisation.
Google Ads Specialist
Manage paid-search campaigns and the optimisation workflow.
Performance Marketing Executive
Combine paid advertising with measurement and broader digital marketing.
Paid Search Freelancer
Apply Google Ads skills to client accounts after developing sufficient practical ability.
In-house Marketing Executive
Manage paid acquisition as part of a company's marketing team.
Course details
Course Format, Duration & Batch Details
Duration8 weeks
Sessions16 sessions
Frequency2 sessions per week
Session length90 minutes
FormatSurat offline + online
AudienceStudents, freshers, marketers, freelancers and business owners
Teaching styleInstructor-led, campaign-based practical learning
LanguageHinglish / Gujarati where available
Course investment
Ask for the current batch fee
Batch dates and commercial details can change. Contact me for the current fee, upcoming batch timing, available format and what is included before you enrol.
Ask About the Next Batch
Self-selection
Is This Google Ads Course Right for You?
The course works best when you want to understand the work and are prepared to practise. It is not designed as a shortcut to a certificate, a guaranteed job or guaranteed advertising results.
It may be a good fit if...
- You want practical Google Ads skills.
- You are willing to practise between sessions.
- You want to understand campaign data instead of only seeing final numbers.
- You want to learn conversion tracking.
- You want to build practical portfolio material.
It is probably not a fit if...
- You only want a certificate.
- You expect a guaranteed job or salary.
- You expect guaranteed campaign results.
- You do not want to practise outside the sessions.
- You want someone to manage your business campaigns rather than learn Google Ads.
Instructor
Learn Google Ads From an Active Practitioner
Vijay Bhabhor
The teaching approach is built around the same decisions that matter when working with Google Ads accounts: understanding the business objective, researching demand, building a logical campaign, checking measurement and reading performance before deciding what to change.
If you want to understand the professional context behind Google Ads work, you can also explore my Google Ads expertise.
Questions before joining
Google Ads Training in Surat: Frequently Asked Questions
Who can join Google Ads training in Surat?
Students, freshers, marketing professionals, freelancers and business owners who want practical Google Ads knowledge can join. The course is designed to build understanding from fundamentals through campaign work, measurement and optimisation.
Is this Google Ads course suitable for beginners?
Yes. The planned progression starts with Google Ads fundamentals and moves into keyword research, campaign construction, tracking, optimisation and reporting. You do not need to arrive with professional PPC experience.
How long is the Google Ads course?
The new programme is planned as an 8-week course with 16 sessions, two sessions per week and 90 minutes per session. The final batch schedule should be confirmed before enrolment.
Will I learn Google Search Ads?
Yes. Search campaign structure, keyword research, search intent, match types, responsive search ads, bidding choices and optimisation form a core part of the curriculum.
Will I learn Google Shopping Ads and Performance Max?
Yes. Shopping and Merchant Center are included in the ecommerce advertising portion, and Performance Max is introduced as part of campaign selection and cross-inventory advertising.
Will I learn conversion tracking?
Yes. Conversion tracking, Google Tag Manager and the relationship with GA4 are included in the measurement curriculum. Lead, call and purchase conversion concepts are also covered.
Will I receive a Google Ads certificate?
The course provides preparation for Google's official certification process. The official certification itself is obtained through Google's Skillshop process. The course does not issue Google's certification.
Does the course guarantee a job?
No. The purpose of the course is to build practical Google Ads skills and portfolio evidence. Employment depends on the learner's ability, applications, market conditions and employer requirements.
Can I learn Google Ads for freelancing?
Yes, but freelancing requires more than campaign setup. You also need client communication, reporting, commercial understanding and the ability to manage advertising responsibly. The course gives you the Google Ads foundation to build on.
Next step
Ready to learn Google Ads properly?
If you want to understand what happens inside a Google Ads account rather than simply collect a certificate, ask about the next 8-week training batch.
Course ecosystem
More learning options
If Google Ads is not the only skill you want to develop, explore the other training options available on the site.