PPC Guide for Tour Operators: Book More Clients with Paid Ads

PPC for Tour Operators is no longer optional — it’s a survival tool in today’s hyper-competitive travel market. Whether you’re promoting honeymoon trips to Bali, senior citizen tours to Europe, or customized domestic packages, PPC advertising helps you appear in front of the right travelers at the exact moment they’re planning their journey.

Tour booking decisions don’t happen overnight. Travelers research, compare, and validate every option — and PPC lets you control this journey. Instead of waiting for SEO to kick in or relying on third-party aggregators, Google Ads and Meta Ads allow you to capture demand now, scale seasonally, and build your brand presence across the globe.

This guide is your blueprint to building high-converting PPC campaigns designed specifically for tour operators. You’ll learn how to:

• Craft irresistible ads on Google, Facebook, and Instagram
• Lower your cost per lead and increase confirmed bookings
• Retarget visitors who didn’t convert the first time
• Understand how Booking.com and MakeMyTrip dominate search — and how you can too

If you’re ready to stop wasting ad spend and start filling up your tour calendar with real inquiries, this step-by-step PPC guide will show you how. Let’s dive in.

Understanding the Tour Booking Journey

Before launching PPC campaigns, it’s crucial to understand how travelers plan and book their trips. Unlike impulse purchases, travel bookings involve a longer decision-making process — often spread across days or even weeks. A well-structured PPC strategy should align with each stage of this journey.

1. Awareness Stage

In this phase, users are exploring destinations, ideas, or general experiences like “best places to visit in Europe” or “top honeymoon spots.” They’re not yet looking for a tour operator. This is where display ads, YouTube videos, and Facebook reels work well to generate interest and plant the seed.

2. Consideration Stage

Now the traveler is comparing different options, reading blogs, and searching for more specific terms like “7-day Switzerland tour itinerary” or “budget-friendly Bali group tour.” They may click on search ads or browse comparison sites like MakeMyTrip or Goibibo. This is your opportunity to run Google Search Ads with targeted keywords and showcase your USPs.

3. Decision Stage

At this point, users are ready to book. They search for brand-specific or service-intent keywords like “Himalaya trekking tour operator in India” or “Thailand honeymoon package with flights.” Your landing page should now be optimized for conversion — with quick-loading pages, trust signals, and a simple contact or booking form.

4. Post-Booking Stage

Smart tour operators don’t stop marketing after the booking. Use retargeting ads or email reminders to upsell addons like travel insurance, sightseeing upgrades, or referral discounts for friends. This helps increase your average order value (AOV) and customer lifetime value (CLTV).

Real-World Example

Consider a traveler from the USA planning a Maldives honeymoon. They might go through this funnel:

• Google Search: “best honeymoon destinations in Asia” → Reads a blog
• Watches YouTube video: “Maldives vs Bali Honeymoon Comparison”
• Searches: “Maldives honeymoon package from USA with water villa”
• Clicks a Google Ad and lands on a tour operator’s booking page
• Fills form or sends WhatsApp inquiry

This entire path can be influenced by a well-planned PPC strategy — and we’ll cover exactly how in the coming sections.

Which PPC Channels Work Best for Travel?

The travel industry is highly visual and emotion-driven, so not all PPC platforms deliver the same results. Each advertising channel has a unique advantage depending on your goals — whether you’re aiming for direct bookings, brand awareness, or lead generation. Let’s explore the most effective PPC platforms for tour operators.

1. Google Search Ads

Best for: High-intent leads who are actively looking for a tour package

Google Search Ads are the most direct and conversion-focused option. These appear at the top of search engine results when someone types keywords like “Dubai tour package from Delhi” or “best Ladakh bike tour.” You only pay when someone clicks, and these users are often close to booking.

• Target intent-driven queries with precise keywords
• Use ad extensions to show contact info, prices, and locations
• Great for last-minute and seasonal promotions

2. Meta Ads (Facebook & Instagram)

Best for: Generating awareness and retargeting website visitors

Meta Ads allow you to run photo and video campaigns on Facebook and Instagram — ideal for showcasing beautiful destinations, travel videos, or testimonials. These platforms help attract cold audiences, build brand recall, and stay in front of people who’ve already interacted with your website.

• Run campaigns by interest, behavior, location, or demographics
• Use Carousel and Story formats to display multiple tour options
• Boost Instagram Reels or run retargeting ads for abandoned visitors

3. YouTube Ads

Best for: Storytelling and building trust with potential travelers

YouTube is owned by Google, making it a strong visual channel to reach travelers during the early and mid stages of their planning. You can show video ads before or during travel-related videos, such as “10 things to do in Kerala” or “Europe group tour vlog.”

• Use skippable in-stream ads with 15–30 sec intros
• Build brand familiarity before they search on Google
• Track engagement with video view metrics

4. Google Display & Discovery Ads

Best for: Retargeting and staying top-of-mind during the research phase

Display Ads are banner-style visuals shown across news sites, blogs, or Gmail. Discovery Ads appear across YouTube, Gmail, and Google Discover feed. These help you gently nudge people who visited your site but didn’t convert, encouraging them to come back and book.

• Great for showcasing offers, discounts, or testimonials
• Low CPCs compared to Search Ads
• Best used in remarketing campaigns

Using a mix of these platforms creates a full-funnel strategy — capturing interest, nurturing leads, and closing bookings. In the next section, we’ll dive deeper into how to create effective Google Ads campaigns tailored for tour operators.

Google Ads Strategy for Tour Operators

Google Ads is the go-to PPC platform for tour operators targeting travelers with strong purchase intent. When someone searches for “Manali tour package 5 days” or “Europe trip from Mumbai with airfare,” they’re not just browsing — they’re looking to book. Here’s how to set up a winning Google Ads campaign for your travel business.

1. Choose the Right Campaign Type

Search Campaign: Ideal for targeting specific tour package queries like “Thailand honeymoon package 7 nights.”

Performance Max Campaign: A Google AI-powered format that runs your ads across Search, Display, YouTube, Gmail, and Maps — useful for broader coverage and automation.

• Use Search Campaigns for high-intent keywords
• Use Performance Max to cover multiple channels with one campaign
• Enable location and language targeting to narrow your audience

2. Keyword Planning: Go Beyond Generic Terms

Instead of bidding on expensive and broad keywords like “holiday packages,” focus on long-tail, location-specific, and seasonal phrases. Examples:

• “Shimla manali tour package for couple from Surat”
• “Bali honeymoon package with flights from Delhi”
• “Senior citizen Europe tour with Gujarati guide”

Use Google Keyword Planner and search suggestion tools like AnswerThePublic or Ubersuggest to find intent-driven keywords.

3. Match Types and Negative Keywords

Start with Phrase Match and Exact Match to control ad spend. Use Negative Keywords to avoid irrelevant clicks (e.g., “job,” “free,” “review,” “internship”).

4. Use Ad Extensions for Higher Visibility

• Sitelink Extensions: Link to tour types (e.g., Honeymoon, Group, Family)
• Call Extensions: Let users directly call you
• Location Extensions: Show your office or agency address
• Price Extensions: Add starting price for quick filtering

5. Bidding Strategies

If your goal is leads, use Maximize Conversions or Target CPA. For early-stage testing, use Manual CPC with Enhanced CPC turned on.

6. Geo-Targeting: Hyperlocal to Global

You can target by:

• City (e.g., Mumbai, Sydney, Toronto)
• Region (e.g., Gujarat, New South Wales)
• Country or even pin codes

Pro tip: If you’re a Gujarat-based agency targeting Indian diaspora, try bidding in regions like Brampton (Canada), Leicester (UK), or Edison (USA).

7. Track Results & Optimize

Make sure your conversion tracking is set up correctly via Google Tag Manager or native tags. Track leads, form fills, WhatsApp clicks, or bookings — not just traffic.

Later in this guide, we’ll explore how to structure your landing page and retarget the leads you generate with these campaigns. Also, if you’re working on improving your organic rankings alongside ads, don’t miss these travel SEO strategies that work great with paid search.

Facebook and Instagram Ads for Tours

Meta Ads — which include Facebook and Instagram — are powerful tools for tour operators looking to create visual impact and drive leads from inspiration to inquiry. Unlike Google Search, which targets active searchers, Meta Ads help you reach people based on interests, behaviors, travel intent, or previous interactions with your brand.

1. Best Campaign Objectives for Travel Businesses

Depending on your goal, you can choose from multiple objectives within Meta Ads Manager. Here are the most relevant ones for tour operators:

• Lead Generation: Collect contact details without leaving the platform
• Traffic: Send users to your tour booking or inquiry page
• Conversions: Optimize for specific actions like form submissions or WhatsApp chats
• Engagement: Boost likes, comments, or video views to build social proof

2. Creative Formats That Work

The visual appeal of travel is what makes Meta Ads highly effective. Use high-quality images and videos to showcase your packages, testimonials, or destination experiences.

• Carousel Ads: Highlight multiple destinations or itineraries
• Video Ads: Tell a travel story with drone shots, reviews, or day-by-day breakdowns
• Story & Reel Ads: Quick, mobile-optimized formats ideal for capturing attention

3. Targeting Options for Tour Operators

Meta allows extremely granular targeting. You can reach:

• People interested in “Travel,” “Backpacking,” “Luxury Vacations,” etc.
• Frequent international travelers or expats in cities like London or Dubai
• Custom audiences — people who visited your site or engaged with your Instagram
• Lookalike audiences — based on your past customers

4. Retargeting: Low-Cost, High-Impact

Use Facebook Pixel or the Conversions API to retarget:

• Website visitors who didn’t inquire
• People who watched your videos
• Instagram profile visitors

These warm audiences are more likely to convert and cost less per click compared to cold traffic.

5. Example Campaign Structure

• Campaign 1: Cold traffic targeting newly engaged couples → Offer: Honeymoon tours
• Campaign 2: Retarget website visitors from the last 30 days → Offer: Time-limited discount
• Campaign 3: Lookalike of past customers → Offer: Bestseller tour packages

When paired with strong visuals and clear CTAs, Facebook and Instagram Ads can build a pipeline of travel leads — even during low seasons. In the next section, we’ll cover how to convert those clicks with the perfect landing page.

Must-Have Landing Page Elements

Your PPC campaigns are only as effective as the landing pages they lead to. Many tour operators waste ad spend by sending traffic to their homepage or generic package listings. A high-converting landing page should be built specifically to turn a visitor into a lead or booking.

1. Clear Headline and Offer

The first thing users should see is what the tour is, who it’s for, and why it’s special. Avoid vague titles like “Explore the World.” Instead, write headlines like “7-Day Bali Honeymoon Package – Flights + Hotel Included.”

2. Visual Proof & Trust Elements

• Real customer photos or video testimonials
• Badges from TripAdvisor, MakeMyTrip, or Google Reviews
• Trustmarks: “Over 10,000 Travelers Served” or “5-Star Rated Tour Operator”

3. Fast & Mobile-First Design

Most travelers browse and book tours on mobile. Use fast-loading pages with compressed images and avoid heavy popups. Keep essential details “above the fold.” A slow site leads to drop-offs — especially on paid traffic.

4. Conversion-Focused Form

Use a simple, frictionless form with only the fields you need. Ideal fields include:

• Name
• Email
• Phone number
• Travel dates (optional but helpful)
• Destination or package name (auto-filled if possible)

Include a strong CTA button like “Get Free Itinerary” or “Book My Spot” — not just “Submit.”

5. WhatsApp or Live Chat Option

Many travelers prefer instant chat over filling forms. Add a WhatsApp button or integrate a live chat widget for real-time questions. This alone can increase your conversion rate by 15–20%.

6. Social Proof & Scarcity

• “Only 3 spots left for July departures”
• “Seen by 142 people today”
• Testimonials from verified travelers

7. SEO + PPC = Better Quality Score

While this guide focuses on PPC, your landing pages can also benefit from organic traffic. Optimizing pages with proper travel SEO elements like structured content, schema, and mobile UX not only helps with Google rankings but also improves your ad Quality Score — leading to lower CPCs and higher conversions. Explore how on our full Travel SEO guide.

In the next section, we’ll help you budget your campaigns across regions and understand how much return you can expect from your ad spend.

Budget Planning & ROI Expectations

One of the most common questions tour operators ask is: “How much should I spend on PPC?” The answer depends on your market, target locations, tour type, and booking value. Whether you’re running ads in India, the US, or Australia, careful planning is key to maximizing your return on investment (ROI).

1. Recommended Starting Budgets

• India: ₹15,000 to ₹50,000/month for regional tour ads
• USA: $800 to $2,000/month for destination-based ads
• UK, Canada, Australia: $600 to $1,500/month depending on the niche

Tour operators targeting honeymooners, senior citizens, or niche tours (e.g., food, wildlife, or adventure travel) often see better CPL (Cost Per Lead) than generic holiday packages.

2. Understand Your CPL vs Booking Value

If your average tour booking brings in ₹50,000 or $1,000 profit, spending ₹1,000–₹1,500 or $20–$50 per lead is acceptable, assuming a 10–20% lead-to-sale conversion rate.

Example: You get 100 leads from ₹25,000 ad spend → 15 bookings → Total revenue ₹7,50,000 → ROI = High

3. Track All Costs, Not Just Clicks

Always factor in landing page development, CRM costs, and retargeting spends. You want to measure:

• Cost Per Click (CPC)
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)

4. Tips to Lower CPL

• Use negative keywords to avoid unqualified traffic
• Split-test ad creatives regularly
• Retarget warm users instead of constantly paying for cold traffic
• Improve landing page speed and messaging

5. Get Help When Needed

Running ads without proper knowledge often leads to wasted budgets. Working with a certified Google Ads expert can help you plan budgets realistically, select the right bidding strategies, and optimize every rupee or dollar spent.

In the next section, we’ll break down how to set up your ad account and structure campaigns for tracking success.

Campaign Structure & Tracking Setup

Even with a solid budget and strategy, many tour operators fail to get results simply because their campaigns are unorganized or tracking is missing. A well-structured account setup ensures better data clarity, improved optimization, and lower costs per lead.

1. Structuring Your Google Ads Account

Divide your campaigns based on destination, package type, or travel audience. Here’s a simple structure for a tour operator offering multiple types of travel services:

• Campaign 1: Domestic Tours (e.g., Himachal, Kerala)
• Campaign 2: International Tours (e.g., Dubai, Maldives)
• Campaign 3: Honeymoon Tours
• Campaign 4: Group/Senior Citizen Tours

Inside each campaign, create tightly themed ad groups with 3–5 closely related keywords each. This helps improve Quality Score and ad relevance.

2. Naming Convention Example

• Campaign: INTL_Dubai_Package
• Ad Group: Dubai_Honeymoon, Dubai_Family
• Keywords: “Dubai honeymoon package”, “Dubai family tour”

Use UTM parameters to track ad performance in Google Analytics and CRM tools like Zoho or HubSpot.

3. Conversion Tracking Essentials

If you’re not tracking conversions, you’re flying blind. Set up the following:

• Google Tag Manager (GTM): For easier tag deployment
• Google Ads Conversion Tracking: For lead form submissions or calls
• GA4 Events: Track actions like WhatsApp clicks, time on page, scroll depth
• Meta Pixel: For Facebook/Instagram campaign tracking

4. Lead Form or WhatsApp Tracking

You can track form submissions using an HTML event trigger or thank-you page. For WhatsApp, use an onclick trigger in GTM to fire a conversion when someone taps the WhatsApp CTA button.

5. Example GTM Setup

Set a custom trigger in GTM:

• Trigger: Click URL contains “wa.me” or “api.whatsapp.com”
• Tag: Google Ads Conversion

Once your campaign and tracking structure is in place, you can easily scale your ad performance with data-driven decisions. In the next section, we’ll look at ad copy and creative examples that convert clicks into bookings.

PPC Ad Copy and Creative Examples

In the travel industry, your ad copy and creative can make or break your campaign. With dozens of operators competing for clicks, how you present your offer determines whether you stand out or get ignored. This section gives you ready-to-use examples and frameworks to craft ads that convert.

1. Google Ads: Headlines and Descriptions

When writing for Google Search Ads, your goal is to be clear, relevant, and emotionally appealing — all while using important keywords. Here are some proven headline formats:

Sample Headlines:

• “Book 7-Day Bali Tour – Flights + Hotel Included”
• “Dubai Honeymoon Packages from ₹69,999 – All Inclusive”
• “Senior Citizen Europe Tours with Gujarati Guide”
• “Thailand Group Tour – EMI Options Available”
• “Manali Shimla Tour – Custom Itinerary in 24 Hrs”

Sample Descriptions:

• “Get a free quote within 1 hour. 100% customizable tours. Easy EMI & expert support.”
• “Flights, visa, meals, hotel, and guide – all included. Limited spots for this season!”
• “Trusted by over 10,000 travelers. 4.9⭐️ Google rating. Enquire now for early bird discount.”

Pro Tip: Use Dynamic Keyword Insertion (DKI) to automatically insert search terms in your ad, increasing relevance.

2. Meta Ads: Captions and Creative Themes

Facebook and Instagram users are scrolling fast — so your ad must stop the thumb. Use a bold visual and short, punchy copy. Emotional, aspirational, or urgency-based angles work best.

Sample Captions:

• “Escape to Bali in style Only 5 couples per batch. DM us for a free itinerary.”
• “Europe with your parents? Yes, it’s possible Senior citizen-friendly group tours. Gujarati guide included.”
• “Don’t just dream of Ladakh, ride through it Limited seats. Fully guided group tour.”

3. Creative Ideas That Convert

• Before–After Reel: “Before booking vs After landing in Maldives”
• Testimonial Video: Clip of a happy customer sharing their trip experience
• Countdown Visual: “Only 3 slots left for April batch – Book Now”
• Itinerary Carousel: Each slide shows one day of the tour plan

4. Tips for Better CTR and Conversions

• Use CTAs like “Enquire Now,” “Get Custom Quote,” or “Check Dates”
• Add location-specific keywords for personalization (e.g., “from Mumbai”)
• Include prices only when competitive or offering value bundles
• Highlight USPs: “EMI available,” “Free Visa Support,” “Senior-friendly tours”

Strong ad copy and creatives not only drive more clicks but also improve your Quality Score and reduce CPCs. In the next section, we’ll review common PPC mistakes that tour businesses must avoid — and how consulting can help fix them quickly.

Common Mistakes Tour Operators Make in PPC

Even with the best intentions, many tour operators end up wasting budget and getting poor results due to avoidable mistakes in their PPC campaigns. If your cost per lead is too high or you’re not getting bookings, the issue might be in your setup, targeting, or tracking. Here’s what to look out for.

1. Sending Traffic to the Homepage

This is one of the most common and costly mistakes. Your homepage is not designed to convert — it’s general, has too many links, and distracts users. Instead, send traffic to a focused landing page that matches your ad message and has one goal: lead generation.

2. Using Broad Keywords Without Intent

Bidding on generic terms like “holiday package” or “tour operator” will attract unqualified traffic and drain your budget. These searches often come from students, job seekers, or people researching free info. Use long-tail, location-based, and high-intent keywords instead.

3. No Negative Keywords

Without negative keywords, you’ll show up for irrelevant searches like “tour operator jobs,” “free Ladakh tour,” or “Dubai travel blog.” Always update your negative keyword list weekly to maintain ad relevance and improve ROI.

4. Ignoring Retargeting

Most visitors don’t convert on their first visit. If you’re not running retargeting ads, you’re leaving money on the table. Set up retargeting on both Google and Meta platforms to bring back warm leads who’ve already shown interest.

5. No Conversion Tracking

Without proper conversion tracking, you can’t measure ROI, optimize bids, or scale campaigns. You’ll be flying blind. Use Google Tag Manager, GA4, and Meta Pixel to track every form fill, call, or WhatsApp click.

6. One Ad for All

Each destination or audience needs a unique ad message. Don’t use the same creative for a Ladakh trekking tour and a Singapore family package. Split campaigns by destination and match your ad creative to the travel audience.

7. Not Asking for Expert Advice

Many tour operators try to manage PPC themselves without truly understanding bidding, keyword match types, or tracking tools. Often, a short Google Ads consultation can reveal hidden issues, prevent ad waste, and unlock immediate improvements — saving both time and budget.

In the next section, we’ll look at how big travel platforms like Booking.com and MakeMyTrip drive millions of visits using similar PPC techniques — and how you can borrow from their playbook.

How Booking.com, MakeMyTrip, Goibibo, and Other Travel Giants Get Traffic & Leads

Have you ever noticed how travel giants like Booking.com or MakeMyTrip seem to dominate Google results — both in ads and organic listings? It’s not just brand power. These platforms run large-scale, data-driven PPC campaigns that you can learn from — even if your ad budget is a fraction of theirs.

1. Google Search Ads: Bidding on High-Intent and Brand Terms

Booking.com and Goibibo bid aggressively on high-intent queries like “hotels in Goa” or “cheap flights to Dubai,” often outbidding smaller agencies. They also bid on their own brand names to control their ad real estate and avoid losing traffic to affiliates or competitors.

Example Ad:

• Headline: “Best Goa Hotels – No Booking Fees – Book Now on Booking.com”
• Description: “Trusted by millions. Free cancellation. 24/7 Support. Pay at Hotel.”

Key takeaway: If you have a popular tour package, consider bidding on your brand + location (e.g., “XYZ Tours Dubai Package”) to protect and convert branded traffic.

2. Display & Discovery Campaigns for Remarketing

These companies don’t just stop at the first visit. If you search a Maldives tour and leave, you’ll soon see banner ads across news websites, YouTube, or Gmail reminding you of that trip. They use Display and Discovery Ads powered by Google’s audience targeting and remarketing features.

Small operator tip: You can do this too with remarketing lists, even with 500+ users. Retargeting with urgency (“Limited July slots left”) works especially well for high-ticket travel offerings.

3. Dynamic Ads with Personalization

MakeMyTrip and Goibibo often use Dynamic Search Ads and product feed integration to automatically display available deals based on user search behavior. For example, if a user browses Thailand packages, they might see a retargeted ad like “5 Nights Bangkok–Phuket – Starting ₹49,999.”

You can replicate this approach with Google Performance Max campaigns that dynamically combine your images, videos, and copy to show the right package to the right person at the right time.

4. Facebook and Instagram Ads with Influencer & UGC Style

These brands run Facebook and Instagram ads that feel less like traditional ads and more like travel inspiration content. They use:

• Short-form Reels showing destination experiences
• Reviews styled as social proof (e.g., “Couple from Delhi loved our Paris trip!”)
• Swipe-up stories with last-minute offers

5. What Tour Operators Can Learn

• Start small but smart: Use Search + Retargeting + Landing Page combo
• Test multiple creatives: Not every ad needs a studio-quality video
• Measure everything: Even ₹5,000/month can give insights if tracking is setup right
• Run local campaigns: Big platforms go broad — your advantage is going deep (e.g., Gujarati-only, senior-specific, etc.)

By modeling the structure (not the budget) of top travel brands, smaller tour operators can achieve profitable lead generation at scale. In the final section, we’ll give you a checklist and direct next steps to launch your PPC engine — or get expert help.

Final Tips and Next Steps

At this point, you’ve seen how PPC advertising can become a powerful booking engine for your tour business. From targeting the right keywords to setting up retargeting ads, PPC gives you complete control over when, where, and how you reach potential travelers.

PPC Checklist for Tour Operators

• ✅ Set clear campaign goals (leads, bookings, awareness)
• ✅ Use long-tail, destination-based keywords with high intent
• ✅ Build fast, mobile-friendly landing pages with clear CTAs
• ✅ Add Google Tag Manager, GA4, and conversion tracking
• ✅ Launch retargeting across Google Display and Meta platforms
• ✅ Monitor metrics: CPC, CPL, conversion rate, ROI

Should You Hire a PPC Expert?

If you’re short on time or lack the tools to optimize campaigns, hiring a dedicated expert can be a game changer. While DIY ads can work for basic awareness, scaling requires structured testing, regular optimization, and platform updates.

We offer Google Ads management services specifically tailored for travel and tour companies. From account setup to daily monitoring, our services help you get more leads without wasting ad spend.

Contact & Support

Need help with campaign setup, ad review, or strategy planning? Reach out directly.

We work with clients across India, USA, UK, Canada, and Australia — and can build customized PPC plans for seasonal, domestic, or international tour offerings.

In the next section, we’ll answer the most frequently asked questions tour operators have about PPC advertising.

FAQs

Conclusion: Ready to Attract More Travel Bookings with PPC?

PPC isn’t just for big platforms like Booking.com or MakeMyTrip — it’s for every ambitious tour operator looking to grow in 2025. With smart keyword targeting, strong landing pages, and well-structured campaigns, even small and mid-sized travel agencies can compete for attention and bookings across India, the US, UK, Canada, and Australia.

Here’s what you now know:

• How to plan, launch, and scale Google and Meta Ads
• How to write high-converting ad copy and creatives
• How to avoid budget-wasting mistakes
• How travel giants drive millions of clicks — and what to model

It’s your turn to take action. Whether you’re promoting honeymoon trips, adventure tours, group travel, or family packages, PPC can deliver targeted leads every day — when done right.

Let’s Talk About Growing Your Tour Business

Need help setting up or optimizing your PPC campaigns? I specialize in Google Ads and Meta Ads for travel brands — offering personalized strategies for your goals and budget.

Let’s get your calendar full of quality leads and confirmed bookings.