Reaching serious property buyers and sellers takes more than a signboard or portal listing. With Google Ads, you can meet active searchers right as they start their journey—on their phone, tablet, or computer.
Why Google Ads Matters in Real Estate Marketing
The property market isn’t what it used to be. Today, most home seekers and investors start their search online, not by walking into an office. Old methods like cold calling and flyers are slow, untrackable, and often reach the wrong crowd.
Google Ads lets you put your listings in front of people who are actually searching for a home or investment in your target area. Whether it’s a growing family looking for a flat in Surat or an NRI exploring new projects in Mumbai, Google Ads makes it possible to reach them at the right time.
How Online Leads Are Changing Real Estate
Think about your last property transaction. Did it start with a Google search or a phone call? For most buyers and renters today, everything begins online. They want fast answers, transparent pricing, and the option to connect on their terms—sometimes by form, sometimes by WhatsApp, sometimes just a click-to-call.
Online leads aren’t just more convenient; they’re more likely to convert. If someone clicks on an ad for “ready to move 2BHK in Andheri” or “office space for sale in Gurugram,” you know exactly what they’re after. With Google Ads, you’re not waiting for a random enquiry—you’re speaking to people ready to move ahead.
Who Should Use Google Ads—Agents, Developers, Brokers
Google Ads works for anyone serious about growing in real estate—no matter your business size or specialty.
- Agents: Get more leads for your featured properties or open houses, or stand out in specific neighborhoods where you’re strongest.
- Developers: Launch new projects to a targeted audience, attract NRIs, or fill up your RERA-approved properties with focused campaigns.
- Brokers: Reach investors, commercial clients, or buyers in niche property segments—all with tailored ads and smart location targeting.
If attracting qualified leads and tracking real results matters to you, Google Ads is worth your time.
How Google Ads Works for Real Estate
Google Ads is different from traditional advertising. It puts your property business in front of people who are already looking—whether they want to buy, rent, or invest. Instead of hoping your message finds the right audience, Google Ads lets you choose who sees it, when, and on which device.
Intent-Driven Marketing vs. Traditional Methods
With traditional real estate marketing—like flyers, billboards, or print ads—you’re mostly hoping to catch someone’s attention. Maybe they need a home, maybe not. Most of your spend goes to people who never become buyers or sellers.
Google Ads flips this. It’s built on intent. Someone types “3BHK flat for sale in Pune” or “commercial property in Navi Mumbai” into Google—they’re ready to act. Your ad shows up at that exact moment. Instead of chasing leads, you’re waiting for the right ones to come to you.
How Google Ads Targets Local Buyers & Sellers
Real estate is local, and Google Ads makes location targeting easy. You can choose to show your ads only in your city, specific neighborhoods, or even within a few kilometers of a new project. Want to reach NRIs searching from abroad for properties in India? You can do that too.
You also get tools to reach the right demographics—filter by age, family status, or device. If most of your buyers are on mobile, your ads will prioritize showing there. It’s all about being where your buyers and sellers actually are, not just where you hope they’ll be.
Paid vs. Organic Reach—What’s Best for Properties?
A strong online presence needs both paid (Google Ads) and organic (SEO, local listings) strategies. Google Ads brings instant visibility—you can launch a campaign today and get leads within hours. This is crucial for new projects, time-limited offers, or when you want to fill up inventory fast.
Organic reach, like ranking on Google Maps or through your website’s SEO, takes time to build but can deliver consistent leads at a lower long-term cost. The best approach? Use Google Ads to jump ahead when you need quick results, then support it with SEO for sustainable growth. For many property businesses, a mix of both delivers the best pipeline of buyers, renters, and sellers.
Building Your Real Estate Google Ads Campaign
A winning Google Ads campaign for property isn’t just about turning it on and waiting for leads. It’s about choosing the right setup, reaching people in the right places, and making every enquiry count. Here’s how top real estate marketers approach their campaigns from day one.
Choosing Campaign Types: Search, Display, Performance Max, Video
Not all Google Ads campaigns are created equal. For most property businesses, it starts with Search campaigns—your ad appears when someone types in “apartments for sale in Noida” or “villa for rent near me.” These leads are hot because they’re already searching.
Display campaigns let you run image or banner ads across popular websites and apps. These work well for brand building, open house invites, or remarketing to people who visited your site but didn’t enquire.
Performance Max campaigns combine Search, Display, YouTube, and Gmail into one powerful setup—using Google’s AI to show your ads where they’re likely to convert best.
Video campaigns (usually on YouTube) are great for project walkthroughs, testimonials, or showing off the lifestyle of a new development. They help build trust before someone even makes an enquiry.
Setting Up Local & Hyperlocal Targeting
Property is all about location. Google Ads lets you target by city, zip code, radius, or even custom map boundaries. Have a new project in a specific suburb? Show your ads just to people searching in that area. Want to attract NRIs or buyers from other states? Set up geographic targeting by country or region.
You can also layer in demographics—target by age, likely income, or home ownership status. Hyperlocal targeting helps you stretch your budget further by showing your ads only where your best buyers actually live or search.
Using Extensions: Call, Location, Lead Forms, Sitelinks
Extensions make your ads bigger, more useful, and much more clickable—at no extra cost. Add a call extension to show your phone number; users can tap and connect instantly, especially on mobile. Location extensions display your office or project address, helping buyers find you on Maps.
Lead form extensions let people enquire right from your ad—no website visit needed. Sitelink extensions direct users to specific listings, new launches, or FAQ pages. The right extensions can double your click-through rate and boost high-intent enquiries.
Mobile-First & Voice Search Optimization
Most property searches today happen on smartphones. Make sure your ads, landing pages, and enquiry forms are mobile-friendly—fast, clear, and easy to fill out. Use call-to-action phrases people actually say: “flats for rent near me,” “show me 2BHK apartments,” or “property for sale in [city].”
Voice search is growing fast. Think about how buyers talk, not just what they type. Use natural language and questions in your keywords and ad copy. This helps you appear for “Hey Google, find builder floors in Surat” and similar queries.
Integrating WhatsApp & CRM for Instant Lead Response
Speed matters. When someone enquires about a property, they expect a quick reply—often within minutes. Link your ads and landing pages to WhatsApp for instant chats, or connect leads directly into your CRM for follow-up by your sales team.
The faster you respond, the more likely you are to close the deal. Automated WhatsApp replies, SMS, or CRM notifications can help you stay ahead of the competition and make sure no hot lead slips through the cracks.
Top Real Estate Keywords and Winning Ad Strategies
The words you target and the way you structure your ads decide who sees your properties—and who actually calls or books a visit. When you speak your audience’s language and focus your budget, you get real leads, not just window shoppers.
Real Keywords Property Seekers Use
If you want your ads to work, start by matching what buyers, renters, and sellers type into Google every day. Here are some of the most effective keyword types:
- flats for sale in [city]
- buy house near [landmark]
- 2BHK for rent in [neighborhood]
- studio apartment in [city] under 20 lakhs
- office space for lease in [location]
- ready to move villa near me
- property agent in [city]
- sell my flat in [city]
- property valuation online
Think about the intent: “ready to move,” “book site visit,” or “immediate possession” are all signs of buyers who are serious.
How to Use Local Modifiers: City, Area, Zip Code, Landmark
The best real estate leads are hyperlocal. Always add city names, society names, neighborhoods, or even zip codes to your keywords:
- apartments in Whitefield, Bangalore
- villas near SG Highway, Ahmedabad
- office space in Bandra Kurla Complex 400051
- homes close to Hinjawadi IT Park
- plots for sale ECR, Chennai
- luxury flats near Marine Drive
People search for homes “near me” and “close to [office, school, metro],” so include those too for voice and mobile searches.
Attribute & Feature Keywords: Make Your Offer Stand Out
Most high-converting campaigns focus on what buyers want most—price, builder, amenities, or newness. Build ad groups for:
- luxury apartments in [city]
- affordable 1BHK in [location]
- gated community flats
- RERA approved projects
- sea view penthouse
- builder floors for sale
- new launch township [city]
- property with loan facility
Tailor your ad and landing page to match these search themes—like “pet-friendly,” “children’s play area,” or “no brokerage.”
Using Negative Keywords: Avoid Paying for Irrelevant Clicks
If you want every rupee to count, regularly add negative keywords to your campaign. Filter out:
- real estate jobs
- property training courses
- old/expired/auction listings
- government scheme/lottery
- property management internship
- free classifieds
Check your search term reports weekly. The less wasted budget, the more you can spend on true leads.
Examples of Real Estate Ad Copy and CTAs That Convert
Great ads sound like a real person helping with a real need. Aim for clear, honest, and specific calls to action:
- “Book Your Free Site Visit – Limited 2 & 3BHK Flats in [City]”
- “Instant Brochure – Ready-to-Move Villas Near [Landmark]”
- “Luxury Apartments with EMI Holiday – Schedule Your Tour”
- “NRI Special – Virtual Tours & Loan Help Available”
- “Commercial Spaces with Assured Returns – Call for Price”
- “Open House This Weekend – Register Now for Special Offers”
- “Plots with All Approvals – Book Online, Easy Payment Plan”
Always match your ad text to the landing page and make your next step obvious—book, call, WhatsApp, or download more info.
Budget, ROI & Lead Cost Expectations
Knowing your numbers is the key to turning ad spend into actual sales. Whether you’re running ads for a single listing or an entire project, planning your Google Ads budget and measuring returns will help you avoid surprises—and make every rupee or dollar count.
How Much Do Real Estate Google Ads Cost?
Property ads on Google run on an auction system. Costs can range widely depending on what you’re promoting and where you are. Let’s say you’re advertising “ready to move flats in Ahmedabad.” In most tier-1 and tier-2 Indian cities, a click can cost anywhere from ₹20 to ₹80. Try the same for “luxury apartments Mumbai,” and you could see ₹100–₹250 per click or more, since many brands are competing for the same audience.
For rental keywords, costs are usually lower—think ₹10–₹40 per click for searches like “2BHK for rent in Surat.” Commercial, NRI, and pre-launch campaigns often command higher rates due to greater competition and higher deal sizes.
Internationally, agents in places like New York, London, or Sydney may pay $2–$15 per click. “Manhattan condos for sale” or “office space in downtown London” can go even higher, especially during peak season.
Setting Your Monthly & Campaign Budgets
How much should you set aside? It depends on your goals. A local agent might start with ₹15,000–₹25,000 a month to test two or three core campaigns. A builder launching a big project or marketing to NRIs may invest ₹1 lakh or more in a single month, especially during launch periods.
Split your budget by project, location, or property type. For example: ₹10,000 for residential, ₹5,000 for commercial, and ₹5,000 for remarketing old site visitors. Use daily budget caps to keep things under control—Google lets you increase or decrease these any time.
If you want leads in a hurry (like a builder with a deadline for pre-launch bookings), invest more in the first two weeks, track which ad groups convert, and shift your spend accordingly. If you have multiple agents or offices, run pilot budgets per location and let the numbers guide your next moves.
Calculating Cost Per Lead and Expected ROI
Cost per lead (CPL) is your north star. Here’s a real scenario: You spend ₹40,000 on ads for “villas near Whitefield, Bangalore” and get 32 calls, 14 form enquiries, and 4 site visit bookings. Of those, 2 people actually buy or rent. Your CPL is ₹1,000 (₹40,000 divided by 40 leads), and your cost per conversion is ₹20,000 (₹40,000 divided by 2 deals).
If a single sale brings you a commission of ₹1.5 lakh, that’s a huge return. Even if only 5% of your leads close, your ad budget pays off handsomely. For rentals, you may need a lower CPL, since margins are tighter—track this separately.
Regularly check your CPL by campaign, ad group, and keyword. Shift more budget to the best-performing sets. Pause anything that’s not generating real calls or site visits.
Pro tip: If you’re running lead forms, always call back within 10 minutes. The faster you follow up, the better your close rate—and your ROI.
India vs. International Lead Cost Benchmarks
In India, most agents see residential CPLs of ₹600–₹2,500 for mid-market homes, ₹2,000–₹8,000 for luxury or NRI projects, and ₹1,000–₹4,000 for commercial leads. The lower end is possible with tight local targeting and strong ad copy.
In the US, UK, Canada, and Australia, expect to pay $25–$150 per lead for residential, and much more for commercial or premium locations. “Houses for sale in Dallas” or “Sydney office space leasing” will have higher costs but bigger rewards per deal.
Always focus on quality over quantity. It’s better to get five serious buyers than fifty casual clickers. If a campaign produces lots of leads but no site visits, tighten your keywords, update your ad copy, or tweak your landing page offer.
Bottom line: Good tracking, a fast response, and regular campaign adjustments are what set top real estate marketers apart. The more you monitor your CPL and conversion rates, the faster you’ll scale with confidence—no matter the market.
Ad Creative: Headlines, Descriptions & Extensions
Getting property buyers to stop and click takes more than clever wording. The best ads feel like a genuine reply to what someone’s searching for—not just a sales push. Here’s how I think about writing ads that don’t get lost in the noise.
Writing Real Estate Headlines that Get Noticed
If you’re putting up a new project or want people to actually come see a resale flat, skip the hype. For example, I’d rather say, “Open House This Sunday in Bopal—Call for Timings” than “Best Flats for Sale in Ahmedabad.” Most of my best-performing headlines just say what’s real: “3BHK in City Centre – Available from August,” or “Ready-to-Move Villas, Keys Today.” If you’re advertising for NRIs, a headline like “Video Tours for Dubai Buyers—Book Online” beats anything generic. What works changes city to city, but the best ones always answer a question buyers actually have—location, move-in date, price, or what’s special about your place.
Short headlines work well on mobile. If you have a festival offer or a freebie, like a modular kitchen or no maintenance for a year, put it up front. “Navratri Offer – Free Parking with Every Booking” catches eyes faster than “Spacious Parking Available.”
Writing Descriptions That Feel Helpful
You don’t need perfect English or big claims. Sometimes a line like “Owner stays in society, will show flat personally,” or “Gated community, all approvals in place—visit any time,” is all it takes. In one project, adding “No agent fees, talk to builder direct” got us better enquiries than any fancy description. If your team replies on WhatsApp or can do a video call walkthrough, mention it: “Live video tour available—just send a message.” People click what feels easy, not what feels big.
How I Use Extensions to Get Real Leads
Most agents forget how powerful extensions are. The only reason I get more calls on some listings is because there’s a “Call Now” button right on the ad—no hunting for numbers. When running a campaign for a new launch, I always add the address (“Near Dumas Beach, just off the main road”) and sometimes even include Google Maps in the extension so they can see the exact spot.
Lead forms are underrated. If someone’s browsing at night, a simple “Get Floor Plan on WhatsApp—Submit & Receive Instantly” gets way more forms than sending people to a slow website. For higher-end homes, try sitelinks like “View Gallery,” “Loan Options,” or “Ask About Possession Date.” You’d be surprised how many people click just for these answers.
Actually Highlighting What Makes Your Project Different
If you’ve got something other builders don’t—“EMI starts after handover,” “First 10 buyers get a price lock,” or “Fully furnished, nothing extra to pay”—say it right in your ad. During the last festival season, adding “Diwali Offer: Stamp Duty Waived” got more site visits than anything else I tried that month.
And don’t underestimate simple stuff. Just putting “Open for Walk-In Visits, 7 Days a Week” or “Builder On-Site—Get All Approvals Shown Live” can make all the difference.
If your project is RERA-approved, don’t bury it. A lot of buyers now search for “RERA flats only.”
Mention it up top: “RERA Approved – Safe, Transparent Booking.”
Most property seekers aren’t impressed by jargon. They want to know—can I visit? Is there parking? Is the price real? Who do I talk to? The more your ad sounds like an answer to that, the more leads you’ll get.
Tracking Leads & Measuring Success
Getting clicks is easy. Getting real leads—and knowing which ads actually bring buyers to your door—is the real challenge. If you’re running Google Ads for property, setting up tracking and learning what’s working (and what’s not) is what separates top agents from everyone else.
Setting Up Call & Form Tracking
If you’re not tracking, you’re just guessing. Always set up call tracking: either use Google’s built-in call reporting or a dedicated call tracking number (many providers work in India and worldwide). This way, every time a prospect taps “call now” from your ad, you see exactly which keyword, ad, and time brought them in.
Same goes for enquiry forms. Tag your “thank you” or “submitted” page in Google Analytics, so you know which ads result in form fills. If you use landing pages or tools like Unbounce, lead capture tracking is even easier. Just remember, a lead is only as good as your follow-up—if your sales team isn’t calling back within an hour, your tracking setup isn’t the problem.
Integrating WhatsApp, Chatbots, and CRM
Today, a big chunk of property leads want answers on WhatsApp. Set up your ads or landing pages to let users connect with a single tap. Most good CRM systems (even simple ones like Zoho or Google Sheets) can now record WhatsApp leads, website forms, and calls in one place.
Chatbots are a nice add-on for late-night visitors or buyers who prefer quick answers before sharing their number. But don’t rely on bots alone—genuine interest often comes when a real person replies fast. Every missed chat or unreturned WhatsApp is a lost site visit.
Lead Quality vs. Quantity—What Matters More?
It’s easy to celebrate “100 new leads this week,” but if only two are serious buyers, you’re just creating work for your sales team. Track where your best leads come from. In my experience, ads with specific headlines (“Ready to Move 3BHK near ISCON”) bring fewer but higher-quality calls, while generic “flats in [city]” ads fill your CRM with browsers and brokers.
Filter your leads. Always ask: How many resulted in site visits? How many called back more than once? Where did your last three deals start? Tweak your ad copy and keywords to focus on what actually turns into a sale, not just an enquiry.
Analytics: Which Ads Actually Close Sales?
Numbers tell the story. Use Google Analytics and your CRM to match every lead back to the original ad and keyword. If you’re using WhatsApp or call tracking, check which campaigns actually get replies, not just clicks.
Once a month, look at your closed deals and trace them back—was it a video ad, a search campaign, or a WhatsApp extension? Often you’ll find 70% of bookings came from 20% of your ads. Turn off what isn’t closing, double down on what is, and keep adjusting.
That’s how top property marketers keep their pipeline full—and their spend efficient.
Mistakes to Avoid in Real Estate Google Ads
It’s easy to burn through budget and miss good leads if you skip the basics. I’ve seen agents waste months blaming “bad ads” when the problem was usually much simpler. If you’re new to Google Ads, or even if you’ve been running them for years, these are the mistakes that trip up most property marketers.
Overused Broad Keywords & Wasted Budget
If you run ads on “real estate” or “property in India,” you’ll get all sorts of clicks—job seekers, brokers, students, even people looking for news. These broad terms drain your budget without giving real buyer leads. Instead, use phrases your ideal customer would type: “3BHK near SG Highway,” “ready possession flat in Pune,” “commercial shop rent Andheri East.” The more specific you are, the less you waste on the wrong crowd.
Ignoring Negative Keywords
It’s easy to forget this step, but negative keywords save you thousands over time. For example, if you’re selling premium flats, block “cheap,” “free,” or “government scheme.” If your ads keep getting calls about rentals when you’re selling, add “rent,” “lease,” and similar words to your negatives. Review your search term report every week—you’ll spot odd phrases you never even thought of. Clean them out, and your budget will stretch a lot further.
Sending Traffic to Weak or Generic Landing Pages
Don’t just link to your homepage and hope for the best. If you promise a “Video Tour for NRI Buyers,” take them to a page that actually offers that, not a generic “contact us” form. Landing pages should match your ad, answer key questions, and make it easy for buyers to call, WhatsApp, or schedule a visit. If your page is slow, cluttered, or full of outdated info, people will leave without giving you a chance.
Not Following Up with Leads Quickly
Google Ads can fill your inbox with leads, but if you don’t reply fast, you might as well not have run the ad at all. In property, most buyers call or enquire with three or four agents at once. Whoever replies first usually gets the visit—and sometimes the deal. Make it a rule to call back within 10 minutes, even after hours. If you can’t, set up an auto-response on WhatsApp, or have your CRM send an instant SMS. A quick “Thank you for your interest, we’ll call soon” keeps you top of mind while you’re catching up.
Case Studies & Real Results
It’s one thing to talk about best practices and budgets. It’s another to see what happens when you actually put these Google Ads tactics to work in the field. Here’s how it played out for different types of real estate campaigns—including one you can probably relate to if you’re in Gujarat.
Before and After: Google Ads Lead Volume Growth
A few years back, most agencies relied on local print ads and property portals. One Surat broker saw about 8–12 leads a week from traditional channels. After switching to Google Ads with location targeting (“1BHK flat for sale in Dindoli” and “affordable housing Udhana”), leads grew to 35–50 per week—mostly direct calls and WhatsApp messages. The trick? Ads went live during peak search hours, and every enquiry got a reply within 10 minutes.
Sample Campaigns—From Affordable Housing to Luxury Projects
It’s not just about volume, but the kind of leads you get. For affordable housing, clear pricing in headlines (“2BHK flats starting ₹18 lakh”) brought more genuine buyers than any generic offer. For a new luxury villa project, using Google’s Performance Max campaigns (“ready to move villas with pool in Surat,” “gated society on Dumas Road”) captured NRI and business owner interest, many of whom requested virtual tours first.
One mid-sized builder split his budget: 60% for high-intent search ads (“buy flat in Adajan”), 20% for remarketing old website visitors, and 20% for brand visibility on local news sites. Result? Higher site visit bookings and fewer calls from non-serious buyers.
What Successful Agencies/Experts Do Differently
The difference isn’t in big budgets—it’s in how they handle every detail. Top agencies keep keywords local, update offers by season, and run new ads for every project, not just “copy-paste” the old one. They train their teams to respond fast, track which ad group gets the best close rate, and cut whatever isn’t working, even if it once did. Most importantly, they keep the campaign simple: speak the buyer’s language, answer real questions, and make contacting the agent the easiest step.
Example: Aastha Real Estate, Dindoli Udhana
Aastha Real Estate in Dindoli, Udhana, started with standard property portal listings. After switching to Google Ads with a focus on local and regional buyers, their weekly enquiry count jumped from under 15 to over 40. The team used ad headlines like “Flats for Sale in Dindoli—Owner Direct” and promoted move-in dates and site visit availability. Most leads came between 11am and 7pm, so ads were scheduled for those hours. Their biggest win? Adding a WhatsApp extension doubled the number of real conversations with buyers, leading to quicker closures—even during slower seasons.
Lesson: You don’t need a huge ad budget to win. What matters is matching your ads to your market, acting on leads fast, and giving buyers the answers they actually want.
Google Ads vs Facebook/Instagram Ads for Real Estate
If you’re wondering where to put your next marketing rupee, you’re not alone. Every agency and broker wants to know which ad platform pulls in the most genuine buyers and sellers. Here’s what actually works on the ground—no fancy marketing theory, just what we see in real campaigns.
Which Platform Delivers Better Property Leads?
For most property marketers, Google Ads usually brings in more high-intent leads. That’s because buyers using Google search are actively looking for a home or office—typing things like “2BHK for sale in Surat” or “commercial shop in Udhana.” When someone clicks your ad here, they’re closer to making a decision.
On the other hand, Facebook and Instagram ads catch people as they scroll for fun or news. You can reach huge numbers cheaply, and the targeting is great for showing new launches, video walkthroughs, or open house events. But the leads are often less urgent—lots of casual clicks, people just browsing, or those saving your ad for later. These platforms are excellent for building awareness, getting NRI attention, or remarketing to people who’ve already visited your site.
Short answer: Google for people who want to move soon. Facebook/Instagram for people who may buy later—or who need a gentle nudge.
Combining Paid Channels for Maximum Reach
The best results often come from using both together. Run Google Ads for high-intent searches and immediate site visits, but back it up with Facebook/Instagram for retargeting, lead nurturing, and branding. For example, after someone clicks your Google ad but doesn’t book a visit, show them a special offer or site tour video on Instagram the next day.
Some agencies start new launches with Facebook/Instagram to fill their funnel, then use Google Ads to close the most interested leads. Others flip it—run search ads first, then use social for follow-ups and to remind people about events or offers. Either way, track your sources: see which channel actually brings buyers to your door, and shift your spend as needed.
Bottom line: Don’t put all your eggs in one basket. Test, track, and mix both channels for stronger results—especially in today’s crowded property market.
Hiring a Google Ads Expert or Agency for Real Estate
Managing Google Ads yourself can work for small projects, but as your business grows, working with a specialist often saves money and brings better results. Here’s how to know what’s right for you—and what to look for in a real estate PPC partner.
When to DIY, When to Outsource
If you have just one project or are still learning the ropes, DIY is fine. But once your ad budget grows or you’re juggling multiple listings, hiring a Google Ads expert helps avoid wasted spend and missed leads. Outsourcing is a good idea when your time is limited, you want accountability, or you need more advanced tracking and optimization.
What to Ask Before Hiring a PPC Specialist
Don’t settle for generic promises. Instead, ask about their track record in property campaigns, how they report results, and how quickly they update ads and offers. A solid specialist should be able to show you case studies, explain how they handle call tracking and lead follow-up, and focus on generating real enquiries, not just web traffic.
Explore My Real Estate Google Ads Services
If you’re looking for hands-on support from someone who understands the real estate market inside out, view my Google Ads services for property professionals here.
This page covers how I plan, launch, and optimize ad campaigns for agents, builders, and real estate agencies—helping you reach more buyers, sellers, and investors across India and internationally.
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If you prefer hiring through Upwork for added security or flexible contracts, you can find my verified freelancer profile here:
Hire Vijay Bhabhor on Upwork – Google Ads Expert for Real Estate.
Check my project history, client reviews, and service details to see how I can help your agency or development business grow.
Frequently Asked Questions (FAQs)
How soon will I get real estate leads from Google Ads?
Most property campaigns see the first enquiries within days of launch, sometimes within hours if your ads and landing pages are set up right. You’ll usually notice more consistent lead flow by the end of the first week. Remember, quality improves as you refine your keywords and ad copy.
What’s a typical cost per lead for property campaigns?
It varies by city and type of property. In India, most residential campaigns see ₹600–₹2,500 per qualified lead. For premium projects or NRIs, it can be higher. In global cities, $25–$100 per lead is common. Costs depend on competition, targeting, and how sharp your ads are.
Are Google Ads better for buyers, renters, or sellers?
Google Ads work for all three, but the results depend on your keywords and targeting. Search campaigns are especially strong for attracting active buyers and renters. For sellers, ads focused on “property valuation,” “sell my flat,” or “brokerage services” get best results.
How can I track leads and sales from my ads?
Set up call tracking (using Google’s forwarding number or a third-party tool) and tag every lead form or WhatsApp click. Connect your CRM to track follow-ups, site visits, and final bookings. Review reports weekly to see which ads bring the most closed deals.
Do Google Ads work for commercial property or only residential?
Both. Many agents run separate campaigns for “office space,” “shops for lease,” or “commercial plots.” Commercial leads may cost more per enquiry but can bring much higher returns if you close even one deal.
Can I target NRI property buyers or specific languages?
Yes. Use location targeting for countries or cities with a big NRI presence (like Dubai, London, Toronto), and run ads in English, Hindi, Gujarati, or any language your buyers prefer. Highlight virtual tours and remote buying options to increase NRI conversions.
Is there a minimum ad spend to start?
There’s no fixed minimum, but most see good results starting from ₹10,000/month in India or $200–$500/month globally. Smaller budgets work if you’re targeting a single area or property, but bigger launches need bigger spends for enough data and reach.
What’s the difference between Search, Display, and Performance Max?
Search ads show when people actively look for property; Display ads show banners across websites to build awareness; Performance Max blends multiple channels (Search, Display, YouTube, Gmail) using Google’s AI. For direct leads, Search is the best starting point.
How to improve lead quality, not just quantity?
Get specific with your keywords (“3BHK for sale near Dumas”), use negative keywords to block out casual browsers, and write honest ad copy. Quick follow-ups and targeted landing pages also help. Test and refine weekly for better results.
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Every builder, broker, or developer has different goals and challenges. Let’s talk through your property marketing strategy—whether you’re launching a new project, reviving old inventory, or targeting NRI buyers. Book a quick call, ask questions, and get clear advice before you spend your next ad rupee.
Learn More: Google Ads Services for Real Estate
Want to see how a hands-on specialist manages campaigns for agencies, builders, and independent agents?
Explore my real estate Google Ads services and results here.
You’ll find details on campaign planning, lead tracking, and what’s actually working right now in the property market.