Facebook is the world’s most popular social networking site, and that also makes it a great place to find leads and to prospect for potential new business. At the same time, your organic reach will only get you so far, and the best way to cut through the noise and to reach people on Facebook on mass is to run a paid advertising campaign.
The problem is that running ads isn’t easy, not if you want to get them just right, and so you’re going to need a helping hand if you want to make the most of your Facebook budget. That’s where this article comes in.
So whether you’re here because you were looking for marketing essay topics to help you to study or whether you’re here because you’re looking to level up your business with some advanced Facebook advertising, you’ve come to the right place. Here are seven of the most powerful Facebook audience targeting tactics on the market.
Top 7 Powerful Facebook Audience Targeting Tactics
One of the most powerful uses of Facebook audience targeting is to reach out to your target audience on Facebook and to bring them into your website to capture their data in exchange for a free ebook or some other valuable piece of content. It’s a tried and tested approach that’s become an industry standard in recent years.
Dynamic ads are created in real-time whenever an ad request is created by the server. In other words, dynamic Facebook ads are automatically created from a range of different creative elements every time they appear in a user’s feed. This can help to boost their relevance and ultimately their performance.
A great way to drum up sales is to use remarketing to run advertisements at people who added an item to their shopping cart but who never checked it out. It’s arguably one of the best tactics to go for if you’re looking for quick conversions.
‘Thank you’ videos
‘Thank you’ videos are almost guaranteed to score some engagement, especially if you’re thanking members of your community. You can also experiment with public thank yous for other brands and public figures, but only if they’re earned and they feel deserved.
Run a contest
Running a contest can be a great way to boost engagement in general, but if you couple it with a contest or a giveaway, you can combine the two to get the kind of performance that you’ve previously only ever dreamed of. You can add a social element to your competitions by encouraging people to take social actions like posting a tweet or subscribing to a YouTube account in order to enter the competition.
Answer the comments
This might seem obvious, but you’d be amazed how often people forget to do it. Let’s say that you’re promoting a video called “how to find your essay helper at https://gradesfixer.com/”. If people make suggestions and recommendations in the comments or if they tag people who’ve helped them in the past, don’t just like the comment – take the time to say thanks!
Define the best ad campaign with Facebook insights
Facebook Insights is a powerful tool for getting to know who’s following your page, and by getting to know them you can better target them with your messaging. You can drill into your demographics to set up ads for different regions and you can even find the best days and times to post and use your adverts to run with them in tandem.
There’s a reason why Facebook advertising is such a popular choice amongst marketers. It enables them to target potential customers at a granular level while simultaneously drastically improving their reach. That allows Facebook to suddenly become a gold mine of potential leads, especially if you’re able to turn an advertising campaign into a full-blown lead generation funnel.
The key to social media marketing is to reach people with the right message in the right place at the right time. Facebook advertising can be just the tool you need to help you to accomplish that, and by following the tips and tricks we’ve shared today, you should be off to a good start. Good luck.
About the Author – Emma Rundle
Emma Rundle is an experienced Facebook marketer who’s worked both at marketing agencies and in-house for companies of all shapes and sizes. After going freelance, she branched out into writing, with the aim of sharing her experience with the rest of the world. When she isn’t writing or working on a marketing plan, she can usually be found curled up with a good book.