4 After Sale Tactics to Boost Customer Retention

Post-sale gestures, such as expressing gratitude to your customers, play a crucial role in the customer experience. These gestures are not just a formality, but a strategic move that can significantly contribute to securing repeat customers and boosting retention. Remember, retaining existing customers is more cost-effective than acquiring new ones, and it’s a smart long-term business strategy.

So, what specific post-sale actions can you take to keep your business in the forefront of your customers’ minds and ensure they return for more? Let’s explore some effective strategies.

Compliments Slips

This is a traditional but effective option for a reason. For example, adding a compliment slip with a handwritten note with an invoice or order can allow you to express your thanks and gratitude and support a fruitful ongoing relationship. You can tailor the design of the compliment letter to include your logo and branding, but avoid using a generic message or leaving it blank. Address the customer directly and sign off to show sincerity and thanks.

Discount Codes

Adding a discount code to an order, directly with products, via email, on a receipt, etc., can ensure that the customer will return if they’re pleased with their initial purchase. Of course, you need to fulfil your end of the bargain by supplying a product or service that meets their needs, but if you are, a discount code can be a little extra sweetener for a repeat purchase—especially if it’s time-sensitive! This exclusive offer is a way to make the customer feel privileged and valued, encouraging them to return.

Free Gift

A surprise free gift, trial size product, or sneak peek at new lines or services being dropped after the order is complete can be a really effective way to boost retention, especially if you do it correctly. A good tip is to make sure the freebie you offer or simple you include somehow relates to their initial purchase. Let’s say they’ve ordered a refillable bottle with eco-friendly cleaning solutions in the bathroom. As a gift, you can include a sample bottle of a new fragrance you’re about to launch, a specific cleaner for toilets, for example, as their purchase indicates they’re looking for bathroom supplies, or you can include a bathroom cleaning cloth. By showing that you’ve paid attention to their initial purchase, you’re not only making them feel valued, but also encouraging them to return.

Engagement On Social Media or Reviews

At a minimum, you’re likely encouraging your customers to engage with you online via social media, your website, or by leaving reviews. The very least you can do is be part of the discussion by including their order online, ie sharing pictures of their order once it’s been received on your social media accounts, replying to comments and feedback on your social or reviews posted anywhere online. People want brands to engage with them, and the more responsive you are in replying to comments, the more likely they will be to want to purchase again and become loyal customers. By actively engaging with your customers, you’re making them feel heard and appreciated, which can significantly boost their loyalty to your brand.

Hi, I'm Vijay Bhabhor, founder of vijaybhabhor.com. I share about Digital Marketing, tech, travel, fashion, and quotes.