Are you looking for a Digital Marketing Course in Surat? If yes, then you are at the right place. We provide advanced and practical digital marketing training in Surat.
This digital marketing course is designed for entrepreneurs, professional marketers, and emerging students who want to build a career in Internet Marketing.
Best Digital Marketing Course in Surat
The best part of joining our digital marketing training in Surat is that you will learn everything practically, whether it’s domain purchase, web hosting, or bringing traffic to your website.
All our Digital and Technical Courses are practical and job-oriented.
Course Fees and Duration
- Course Fees: INR 30,000
- Duration: 3 Months
Course Modules
1. Introduction to Digital Marketing
- Overview of Digital Marketing
- Understanding the digital marketing landscape.
- The importance and benefits of digital marketing.
- Key Concepts and Terminology
- Common digital marketing terms.
- Clarifying jargon and concepts.
- Understanding Digital Marketing Channels
- Exploring different channels: SEO, SEM, content marketing, social media, email marketing, etc.
- How each channel contributes to the overall strategy.
2. Website Creation and Management
- Domain and Hosting Purchase
- Selecting a domain name and purchasing it.
- Choosing the right hosting plan.
- WordPress Setup and Customization
- Installing WordPress.
- Selecting and customizing themes.
- Essential plugins for functionality and SEO.
- Essential Plugins and Tools
- Overview of must-have plugins (Yoast SEO, Google Analytics, etc.).
- How to install and configure these plugins.
3. Search Engine Optimization (SEO)
- On-Page SEO Techniques
- Understanding meta tags, headers, and keyword placement.
- Content optimization strategies.
- Off-Page SEO Strategies
- Link building techniques.
- Social bookmarking and outreach.
- Keyword Research and Analysis
- Tools for keyword research (Google Keyword Planner, SEMrush).
- Identifying high-performing keywords.
- SEO Tools and Analytics
- Using tools like Google Search Console and Ahrefs.
- Analyzing SEO performance and making adjustments.
4. Content Marketing
- Creating Engaging Content
- Types of content (blogs, videos, infographics).
- Content creation process and tools.
- Content Strategy and Planning
- Developing a content calendar.
- Balancing different types of content.
- Blogging and Guest Posting
- Writing effective blog posts.
- Outreach for guest posting opportunities.
- Video Content Creation
- Basics of video production.
- Editing and optimizing videos for SEO.
5. Social Media Marketing
- Social Media Platforms Overview
- Key platforms: Facebook, Instagram, Twitter, LinkedIn, etc.
- Best practices for each platform.
- Creating and Managing Profiles
- Setting up business profiles.
- Consistent branding across platforms.
- Social Media Content Strategy
- Types of social media content.
- Scheduling and automation tools.
- Engagement and Growth Techniques
- Building and nurturing a community.
- Techniques for increasing engagement.
- Paid Social Media Advertising
- Creating ads on Facebook, Instagram, and LinkedIn.
- Targeting and budget management.
6. Search Engine Marketing (SEM)
- Introduction to Google Ads
- Setting up a Google Ads account.
- Understanding different ad types.
- Creating Effective Ad Campaigns
- Writing compelling ad copy.
- Designing high-converting landing pages.
- Keyword Bidding and Budgeting
- Bidding strategies.
- Budget allocation and management.
- Ad Copywriting and Optimization
- Best practices for ad copy.
- Continuous optimization based on performance.
7. Email Marketing
- Building an Email List
- Techniques for list building.
- Ethical considerations and compliance (GDPR).
- Email Marketing Tools and Platforms
- Overview of tools like Mailchimp, Constant Contact.
- Setting up and managing campaigns.
- Crafting Effective Email Campaigns
- Writing engaging subject lines and content.
- Designing visually appealing emails.
- Analyzing Email Campaign Performance
- Key metrics to track (open rate, click-through rate).
- Making data-driven improvements.
8. Web Analytics and Performance Tracking
- Setting Up Google Analytics
- Creating a Google Analytics account.
- Installing tracking code on your website.
- Understanding Key Metrics
- Traffic sources, bounce rate, session duration.
- Setting up goals and conversion tracking.
- Data-Driven Decision Making
- Analyzing data to inform marketing strategies.
- A/B testing and experimentation.
- Conversion Tracking
- Setting up conversion tracking for different campaigns.
- Using data to optimize conversion rates.
9. Affiliate Marketing
- Understanding Affiliate Marketing
- Basics of affiliate marketing.
- Benefits and challenges.
- Joining Affiliate Programs
- How to find and join affiliate programs.
- Evaluating program terms and conditions.
- Promoting Affiliate Products
- Creating content that promotes affiliate products.
- Disclosure and compliance guidelines.
- Performance Monitoring
- Tracking affiliate links and performance.
- Making adjustments to maximize earnings.
10. Online Reputation Management (ORM)
- Importance of ORM
- Why online reputation matters.
- Impact on business and personal brand.
- Monitoring Online Presence
- Tools for monitoring mentions and reviews.
- Setting up alerts for brand mentions.
- Managing Negative Reviews
- Strategies for responding to negative reviews.
- Turning negative experiences into positive outcomes.
- Building a Positive Online Image
- Encouraging positive reviews and testimonials.
- Creating and sharing positive content.
11. E-commerce Marketing
- Setting Up an E-commerce Store
- Platforms like Shopify, WooCommerce.
- Key features and plugins for e-commerce.
- E-commerce SEO
- Optimizing product pages for search engines.
- Using schema markup for rich results.
- Product Listing and Optimization
- Writing effective product descriptions.
- High-quality images and videos.
- Driving Traffic to Your Store
- Using social media, email marketing, and paid ads.
- Retargeting strategies.
12. Freelancing and Career Development
- Building a Freelance Profile
- Creating a compelling profile on platforms like Upwork, Fiverr.
- Highlighting skills and experience.
- Writing Effective Proposals
- Crafting proposals that win projects.
- Tailoring proposals to client needs.
- Setting Your Rates
- How to price your services.
- Negotiation tips.
- Finding and Retaining Clients
- Strategies for finding clients.
- Building long-term relationships with clients.
Additional Skills Covered
- Basic HTML/CSS Knowledge: Understanding the basics of HTML and CSS for website customization.
- Graphics Design: Basic design principles for creating visual content.
We provide one-to-one training, covering basic to advanced level skills to make you an independent marketer.